OTB Group announces the appointment of Andrea Rosso as Sustainability Ambassador to promote and spread the culture of sustainability both within and outside the organisation.
Andrea Rosso Is The New Sustainability Ambassador Of OTB Group
This appointment represents another step in OTB’s ongoing commitment to translating its “Be Responsible. Be Brave.” strategy into concrete actions, which drives the Group’s responsible growth and aims to contribute to the development of a more sustainable fashion system.
“Andrea has extensive experience in the field of sustainability, an extraordinary vision and a deep passion for this topic. His life is permeated by this philosophy, which translates into authentic and ongoing commitment. He is able to combine creativity with a strong forward-thinking orientation, and has long been our point of reference in the mission towards a better world.” said Renzo Rosso, Chairman and Founder of OTB Group.
The choice of Andrea Rosso has been driven by his innovative vision, solid expertise, and the results he has achieved as Sustainability Ambassador for Diesel, a role he has held since 2020. For an assignment, Rosso promoted Diesel’s collaboration with the United Nations Industrial Development Organisation on a circular economy project, as well as partnerships with key players in the supply chain, which led to the development of collections with an increasingly responsible and innovative approach.
Andrea has always been dedicated to promoting education on sustainability and a sharing approach, with the goal of driving a mindset shift that would involve the entire organisation and also the supply chain and consumers, amplifying the positive impact of sustainable initiatives. As Sustainability Ambassador of OTB, Rosso will work closely with the sustainability team to implement the strategy and internal training programs across all OTB brands. He will also collaborate with the research and development teams on projects focused on material and treatment innovation.
In addition to his role as Sustainability Ambassador for OTB, Andrea Rosso will carry out his duties as Sustainability Ambassador and Creative Consultant at Diesel.
Sustainability Ethos at OTB Group
OTB Group, the parent company of fashion brands such as Diesel, Maison Margiela, and Marni, places sustainability at the core of its business ethos. The company is committed to reducing its environmental impact by integrating responsible production methods, ethical sourcing, and circular economy principles. A key initiative is its investment in alternative materials, such as organic cotton and recycled denim, which significantly lower water consumption and carbon emissions. Additionally, OTB prioritises transparency in its supply chain, ensuring fair labour practices and ethical working conditions in its factories.
Beyond environmental responsibility, OTB Group actively engages in social sustainability through community -focused initiatives. The company’s “Brave Actions for a Better World” program supports global projects that promote education, gender equality, and disaster relief. For instance, Diesel’s “Upcycling for” project breathes new life into discarded garments, collaborating with emerging fashion designers to create unique, sustainable collections. Similarly, Maison Margiela embraces “Artisanal” craftsmanship, reinforcing the luxury brand’s dedication to slow fashion by repurposing existing materials into high-end couture.
OTB’s sustainability ethos extends beyond individual brand efforts to industry-wide transformation. The group is a key player in initiatives such as the Fashion Pact, a global coalition committed to reducing fashion’s environmental footprint. By embracing technological innovation, OTB also explores digital fashion and blockchain-based traceability systems to enhance sustainability and accountability. Through these efforts, OTB Group demonstrates that luxury and sustainability can coexist, setting a precedent for responsible fashion in the modern era.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
