French luxury fashion house Balmain has unveiled a limited-edition phygital version of its iconic Unicorn sneakers in collaboration with digital fashion community SpaceRunners. The physical sneakers are accompanied by a limited-edition series of NFTs to commemorate the collaboration. These NFTs give the holder access to exclusive digital experiences such as i.e. early access to Balmain drops, exclusive physical accessories, digital wearables for games and metaverses, token airdrops and also feature unique artwork designs inspired by the collaboration, making them a desirable collector’s item.
Image Source: Official website of Balmain
The process is relatively simple. Upon purchasing the Companion Bundle using traditional payment methods or cryptocurrency, buyers will get an email link to claim their limited-edition NFT which unlocks exclusive benefits including early access to future Balmain drops, exclusive physical accessories, future token airdrops, digital wearables for games and metaverses, and much more. From there, owners can redeem a physical pair of the unicorn sneakers, which are available in contemporary designs from Balmain Spring/Summer 2023. So, why is there so much excitement about this collaboration? NFT collectors share common ground with stylish sneakerheads: after all, both thrive on the hype, scarcity and a close-knit community. And, each pair has a digital keychain that verifies its authenticity and is permanently documented on the blockchain.
“As the physical and the digital continue to merge, Balmain is dedicated to continually exploring emerging avenues that help recruit new recruits to the very busy, diverse and global Balmain army. Therefore, knowing that this collaboration allows us to introduce this historic house to a wider audience, Balmain is very pleased to have partnered with Space Runners to focus on the bold spirit and silhouette of Olivier Rousteing’s latest unicorn designs,” Txampi Diz, Chief Marketing Officer, Balmain.
The Balmain x Space Runners Unicorn collection is available on Balmain’s official website and customers have the choice to pay with either ETH or credit/debit cards.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
