Held in the Salle des Textiles at the Musée des Arts et Métiers, Bella Hadid closed Sébastien Meyer and Arnaud Vaillant’s womenswear label Coperni’s Spring Summer 2023 show at the ongoing Paris Fashion Week in a dress spray-painted on her in real-time on the runway!! This iconic fashion- meets- technology moment left guests astonished and, of course, it went viral. The supermodel walked on to the runway wearing simply a pair of nude underwear and covered her chest with one arm. Then, a team of specialists led by Dr. Manel Torres, managing director of Fabrican Ltd., created a white slip dress right onto her body by spraying her with a liquid, which solidified into a skin-tight, white dress. Then, a designer from Coperni shaped the straps of her body-hugging dress in an off-the-shoulder style, trimmed the hem, and created a thigh-high slit. Whoa!
Image Source: Coperni Instagram account
The spray-on technique was developed by Fabrican, a company founded by Spanish fashion designer and scientist Manel Torres. Fabrican liquid contains cotton or synthetic fibres, suspended in a polymer solution that evaporates when it makes contact with the body. After wearing, the dress can be removed and turned back into a solution, ready to break used when required.”It’s our duty as designers to try new things and show a possible future,” Meyer, designer and creative director, told Vogue Business. “We’re not going to make money on this, but it’s a beautiful moment — an experience that creates emotion.” The spray-on dress isn’t their first flirtation with technology. Milestones in their fashion career include the holographic floral prints bonded onto neoprene dresses and jackets or slip dresses where vertical panels of fabric were held together with metallic ringlets.
Image Source: Coperni Instagram account
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
