Fortifying management through internal promotions, LVMH Moët Hennessy Louis Vuitton has named Damien Bertrand as Deputy CEO of Louis Vuitton, Pierre-Emmanuel Angeloglou as Deputy CEO of Christian Dior Couture, and Frédéric Arnault as CEO of Loro Piana. 

The appointments underscores how the French luxury giant largely prefers to shift talent from within its fold, and is in the process of giving the charge of its marquee luxury fashion brands to younger, visionary executives.  New CEOs for both Fendi and LVMH Watches will be announced shortly, per LVMH.

“The desirability of our Houses is fueled by dedicated and passionate leaders. Damien, Frédéric and Pierre-Emmanuel, their vision, their entrepreneurial spirit, their creativity and their commitment to excellence will be the assets to pursue the dynamic development of our Houses,” said Bernard Arnault, Chairman and CEO of LVMH, in a company release.

Damien Bertrand

Damien Bertrand, hailing from Marseille, spent twenty years at L’Oréal. He joined LVMH as head of womenswear at Dior in 2016 and CEO of Loro Piana in 2021, where he “focused on the elevation of the brand, obsession with quality and savoir-faire,” per a statement by LVMH. “Under his tenure, Loro Piana reconnected with its entrepreneurial DNA to introduce unique new fabrics, develop a fast-growing leather goods business and modernise its image.” In his new role as Deputy CEO of Louis Vuitton, Bertrand will exercise his leadership skills “to continue Louis Vuitton’s exceptional success.” He will oversee product creation and development, brand image, communication and industry, and report to Pietro Beccari, Chairman and CEO of Louis Vuitton. 

Damien Bertrand

Damien Bertrand

Frédéric Arnault

At LVMH-owned luxury brand Loro Piana, Bertrand will be succeeded by LVMH scion Frédéric Arnault, currently CEO of LVMH Watches and one of five children of chairman Bernard Arnault. A graduate of École Polytechnique in France, Frédéric Arnault previously spent six years at TAG Heuer before being named CEO of LVMH’s watch division in 2024. “His purposeful vision for the watchmaking industry anchored in quality and savoir-faire have proven to be strategic assets for the group. He also played a key role in developing the global partnership between LVMH and Formula 1,” LVMH said in a statement. Arnault will now “build on his passion for exceptional quality and his leadership skills to pursue Loro Piana to the highest level of excellence, while ensuring the maison stays true to its unique savoir-faire.”

Frédéric Arnault

Frédéric Arnault

Pierre-Emmanuel Angeloglou

In another internal move, Pierre-Emmanuel Angeloglou, who was named CEO of Fendi in June 2024 in addition to his mandate as managing director of LVMH Fashion Group, is stepping down at the Roman luxury fashion brand. Angeloglou has been named deputy CEO of Christian Dior Couture, in charge of “commercial activities, industrial, finance and legal,” where he’ll work with CEO Delphine Arnault from April 15. “Since Pierre-Emmanuel joined the group, he has demonstrated a passion for the fashion industry, a dedication to quality and an ability to attract and develop strong talent,” per a statement by LVMH. “His ability to articulate a compelling vision, combined with the empowerment of teams, will be a strength for Christian Dior Couture.”

Pierre-Emmanuel Angeloglou

Pierre-Emmanuel Angeloglou

Luxury fashion is rooted in heritage and current, global relevance. Each leadership shift influences a brand’s creative direction and subsequently its market positioning and financial report. Will this attempt at fortifying management through internal promotions in LVMH’s marquee brands help Louis Vuitton, Christian Dior Couture, and Loro Piana to evolve without losing their identity? Do share your thoughts with us.