The fourth most popular luxury brand in the world, after Louis Vuitton, Chanel, and Hermès, Gucci introduces its latest Interlocking watch collection as a symbol of innovation and craftsmanship.

Personality and precision come to the fore in the new watch collection, defined by sophisticated editions with distinct aesthetics. Featuring a cushioned-shape case, the new line is centered around the iconic Interlocking G motif.

Introduced in the 1960s as a tribute to founder Guccio Gucci, the Interlocking G is one of Gucci’s most iconic emblems. Distinguished by this iconic Interlocking G motif in the small seconds display and a cushion-shaped case, Kering-owned Gucci’s new watch collection showcases modern elegance and sophistication. The collection has two distinct chapters. One features a sporty yet sleek aesthetic while the other emphasise a graceful, contemporary spirit.

Gucci’s New Interlocking Watch Collection

The new Gucci Interlocking Watch Collection is divided into two aesthetic chapters, the first sporty yet refined with both chronograph and automatic editions. The chronograph styles are designed with three sub-dials, two pushers, and a tachymeter around the edge of the dial, allowing the wearer to convert elapsed time into speed. Automatic designs share a similar sporty appeal but differ with their rubber straps and mounted dials. The second aesthetic radiates elegance, with timepieces that feature sun-brushed finishings on pink and silver dials embedded with diamonds, evocative of a delicate sophistication.

Complementing these stunning timepieces, Gucci’s collection seamlessly integrates with their range of statement rings, making for a bold and sophisticated look. The juxtaposition of sporty and elegant elements in the Interlocking Watch Collection ensures that there’s a perfect watch for every occasion, whether you’re looking to make a casual yet stylish statement or dazzle with refined elegance.

The Gucci Dive. Style 96781 I18B0 8512. Image: Gucci

Sporty variations include 41-mm automatic versions and 41-mm chronograph variants, designed for precision and personality. The chronograph models are available in black, blue, or green, featuring three sub-dials and two pushers for accurate timekeeping. A tachymeter converts elapsed time into speed, combining functionality with elegance. The automatic collection offers a black dial with a black PVD bezel. Finished with a black rubber strap with textile effect, the watch is features the signature Interlocking G logo at 6 o’clock as the seconds hand, matching the crown ring for a sleek aesthetic.

Gucci Interlocking Watch with a black dial and black PVD bezel. Image: Gucci

Both automatic and chronograph designs offer a blend of sportiness and sophistication. The luxury wristwatch with 41mm stainless steel case, blue dial, Interlocking G small seconds display and black ceramic bezel with tachymeter indication is one of the popular styles. It comes in sapphire glass with antireflective coating and has a stainless steel bracelet and quartz movement with chronograph function. The two 29-mm versions encrusted with diamonds are evocative of elegance and quiet luxury. Choose from a silver dial with subtle pink accents or a pink dial. Both provide a canvas for eight diamond markers encircling the Interlocking G motif. With a stainless-steel bracelet and Gucci’s signature cushion shape, these timepieces add depth to the collection’s sleek design.

Gucci Interlocking Watch powered by a quartz movement. Image: Gucci

Whether you crave sporty chic or quiet elegance, there’s something for you in Gucci’s Interlocking watch collection. Gucci watches are made with carefully selected materials so it’s important to take proper care. Avoid placing your watch near devices generating strong magnetic fields or exposing it to extreme temperatures, solvents, detergents, perfumes, mosquito repellent or any chemicals. Use soapy water and a soft brush for cleaning metal, PVD and ceramic bracelets, rubber, acetate and water resistant cases. Never use cleaning agents. It is advised to change the battery as soon as it is drained or spent as it may leak, which would damage the watch. To care for leather, exotic and fabric straps: Since these materials are natural, protect your strap from prolonged exposure to the sun and moisture. Watches containing these materials should not be used underwater.

Gucci: A leader in the luxury fashion market

Kering-owned luxury brand Gucci draws on its rich history, Italian craftsmanship and contemporary design to create distinct looks for an elegant modern consumer. Gucci holds a significant share of the luxury fashion market and is ranked fourth in the world by Interbrand, behind Louis Vuitton, Chanel and Hermès.

Per Statistica, Gucci was the fourth most valuable luxury brand worldwide in 2022, behind Louis Vuitton, Chanel, and Hermès with market value of about US$37.9 billion. The majority of Gucci’s revenue is attributed to leather goods, such as handbags and wallets, followed by shoes and ready-to-wear clothing. The luxury fashion brand’s modern, luxury collections of ready to wear, accessories, handbags, footwear, jewellery, watches and fragrances has helped it maintain a competitive edge.

Over the years, Gucci has made its statement with celebrities endorsing its designs and products. Examples (in an editorial manner) Gucci tapped South Korean actress Gyuyoung Park as its global brand ambassador. The brand also recently named actor, model and singer Gulf, whose real name is Kanawut Traipipattanapong, its first male brand ambassador from the country. International personalities including Italian tennis player Jannik Sinner, Chinese actress Ni Ni, actor and singer Xiao Zhan, British soccer player Jack Grealish, South Korea-based rapper Jay Park, Japanese actor Jun Shison, and Indian actress Alia Bhatt, have endorsed Gucci designs and products in the past.

Helmed by President and CEO Jean-François Palus who is tasked with strengthening Gucci’s teams and operations , the fashion brand continues to forge ahead in the luxury space with contemporary creations that are steeped in Italian heritage craftsmanship and are unsurpassed in quality, innovation and design aesthetic. Jean-François Palus began his career with Arthur Andersen as an Auditor and Financial Adviser. After overseeing Kering’s mergers and acquisitions, Jean-François Palus became Group CFO in 2005 before becoming Group Managing Director in 2008. From 2009 to 2023, he also served as a board member of Kering and was then named President and CEO of Gucci in 2023.