The capsule collection of caps integrates American fashion brand Tommy Hilfiger’s preppy aesthetic with basketball’s sporting culture, spotlighting NBA teams including the Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat and New York Knicks.
Tommy Hilfiger And ’47 Collaborate On NBA Basketball Caps Collection
American fashion brand Tommy Hilfiger through its newest collaboration with sports apparel brand ’47. Undoubtedly Tommy Hilfiger identified a strategic goldmine in partnering with athletes, motorsport drivers, and sportswear brands. These alliances have advantages like reaching new consumer demographics, particularly the younger, digitally-savvy demographic sportswear attracts.
Whether a fan of Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat or New York Knicks fan, Tommy Hilfiger’s latest launch is a must-have for all basketball fans.
In collaboration with ’47—leader in sports hats, apparel, and lifestyle—the new collector’s edition capsule has five basketball caps. Featuring each team’s signature colours in a retro aesthetic, the ’47 for Tommy basketball caps merge American-prep style with NBA spirit.
Commenting on the collaboration, Tommy Hilfiger said in a statement: “Basketball is more than a game — it’s a cultural force that unites communities and inspires dreams. This collection celebrates the spirit of the sport, celebrating the grit and determination of the players, from street courts to stadiums. It’s a tribute to our deep connection with athletics, delivering timeless style for every step of the way.”
Tommy Hilfiger And ’47 Collaborate On NBA Basketball Caps Collection
Launched on February 4, 2025 this capsule taps Tommy Hilfiger’s ‘90s designs, when the American designer first incorporated basketball codes into his collections, inspired by his love for sporting uniforms as a child. Known for a polished take on street culture, the brand has been reimagining team merchandise with a Tommy twist for decades—and this new drop is no exception. By integrating sports-inspired designs into its collections, the brand remains relevant to younger consumers who appreciate both functionality and style.
Featuring a red, white, and blue palette—in Tommy Hilfiger preppy style—these five hats are crafted in ’47’s six-panel Clean Up silhouette, with cotton twill. Combining both brand’s individual connection with the world of athletics, each cap is topped with leather team logos that appeal to basketball fans.
The campaign, starring a roster of New Yorkers street-cast from Greenwich Village’s West 4th Courts, taps into the heart of basketball culture. Each shot highlights the individuality embedded within the game, one that makes it so much more than a sport. Amidst the diversity, and the passion that drives a community, lies a pursuit of greatness. And that, right there, translates both on and off the court.
Where can we buy the collection?
The limited edition capsule collection is now available at Tommy Hilfiger, ’47, and NBA’s online stores as well as select retailers around the world, guaranteeing unique style from the street to the court, all the while showing support for our favourite team.
Tommy Hilfiger And ’47 Collaborate On NBA Basketball Caps Collection
Tommy Hilfiger’s Most Memorable Sports Collaborations
Few know Tommy Hilfiger is one of the pioneers who paved the way for collaborations between sports and fashion. The American designer chose Lewis Hamilton as his ambassador for years. The brand has partnered with sports icons Lewis Hamilton and Rafael Nadal, aligning it with excellence. This synergy between sports and fashion solidifies Tommy Hilfiger’s global influence and reinforces its reputation for stylish, performance-driven apparel. Let’s take a look at some of these collaborations:
Official Partnership with Mercedes-AMG Petronas Formula One Team
In 2018, Tommy Hilfiger became the official apparel partner of the Mercedes-AMG Petronas Formula One Team, supplying team kits, travel wear and fan merchandise. This collaboration was a revival of Hilfiger’s history with motorsports, dating back to the 1990s when the brand sponsored Ferrari’s F1 team.
Lewis Hamilton’s Streetwear Influence
Beyond just branding, Lewis Hamilton played a key role in designing his own collections under the “Tommy x Lewis” label. Unlike traditional sportswear partnerships, Hamilton integrated streetwear aesthetics, sustainability and gender-fluid designs, making it one of Tommy Hilfiger’s most stylish sports collaborations.
Lewis Hamilton’s Streetwear Influence on Tommy Hilfiger
Tommy Hilfiger’s Hidden Connection to Tennis
While the brand is famous for F1 collaborations, Tommy Hilfiger was also involved in tennis sponsorships, particularly through promotional campaigns featuring tennis stars like Rafael Nadal and Maria Sharapova. The brand has occasionally launched limited-edition tennis-inspired collections, although this remains less publicised than its motorsports deals.
Reviving 90s Motorsport Fashion
Tommy Hilfiger’s F1 collaboration isn’t just about branding—it strategically revives Nineties motorsport aesthetics, a time when Hilfiger was deeply embedded in racing culture. The brand was one of the first in fashion to combine luxury fashion with sports sponsorships, a trend that Gucci and Balenciaga now follow.
Push for Sustainability in Sports Fashion
One of the most overlooked aspects of Tommy Hilfiger’s sports collaborations—especially with Lewis Hamilton’s capsule collections—is its focus on sustainable materials. Many designs incorporate organic cotton, recycled fabrics and eco-conscious production methods, aligning with Hamilton’s personal commitment to sustainability.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
