Demellier London

Summary

DeMellier London was founded with the vision of making women feel empowered with stylish handbags and at the same time using ethical and sustainable production processes while giving back to those who need it most. All the pieces are crafted ethically in Spain or Italy using the finest sustainably sourced materials and for every piece sold DeMellier funds vaccines and treatments aimed to save the life of a child in need.

History

Demellier London was founded in 2010 by Mireia Llusia-Lindh. Born in Barcelona and settled in London, she attended university in Barcelona and Switzerland and received an MBA from Harvard Business School. She further developed her business skills and fashion acumen while working as a strategy advisor to several consumer and luxury goods firms such as Burberry and LVMH before launching Demellier London to create products that women would treasure while giving back through the brand’s charity initiative.

Designed in London by women for women, all Demellier London handbags are handcrafted in the south of Spain by local artisans using the finest Italian and Spanish materials. The brand focuses on three key areas: 1. ethical and sustainable manufacturing 2. sustainably sourced materials and 3. sustainable operations. Its pledge is to continue to research new materials and practices to ensure it is at the forefront of the ethical and sustainability practices from extending the life of their products to using sustainable materials.

“We would also like to extend the pledge to all of you and all of us to buy less, buy consciously and find out where the pieces are made, under what social conditions and with what materials. With our collective effort on both manufacturing and consumption we can make a real difference” is the founder’s message.

“I have always been a perfectionist and never liked no as an answer even if it has often meant taking the hardest route so I embarked on a mission to create handbags with no compromises. They had to be modern and of the highest quality, ethically and sustainably made but also attainable and socially conscious. DeMellier was born. All our pieces are ethically made in our trusted factories in Italy and Spain using the finest materials sustainably sourced, and for every piece you purchase we fund vaccines and treatments aimed to save the life of a child in need. I hope you like our collections and that you’’ll join us on this journey of creating with integrity, empowering women and giving back” says founder Mireia Llusia Lindh on her website.

For every bag purchased Demellier London funds lifesaving vaccines and treatments aimed to save the life of a child in need through their charity initiative “A Bag A Life” in collaboration with SOS Children’s Villages and local vaccine providers. The funds are administered in countries such as Somalia. So far the fashion brand has funded over 350,000 vaccines and treatments. It also envisions creating mental health awareness and launched the Soul Tote- designed in collaboration with Chinese-American artist Fong Min Liao- as one of the seven totes in their capsule collection “7 Women 7 Causes”. For this not-for-profit line Mireia allied with six women to create a collection of totes, each supporting a cause close to her heart.

Mission Statement

Demellier London is driven by a mission to create handbags that empower women through stylish design and ethical production practices. Each handbag is crafted to enhance the confidence and individuality of its wearer, blending a sophisticated aesthetic with functional elegance. The fashion brand’s commitment to sustainability ensures that their production processes are responsible, minimising environmental impact while adhering to high standards of ethical craftsmanship.

Beyond the design and production of their handbags, Demellier London is dedicated to making a positive impact on global communities. The brand actively contributes to charitable causes, channeling a portion of their profits to support those in need. This holistic approach reflects their belief that luxury and responsibility can coexist, creating a ripple effect of empowerment and support that extends from the individual to the wider world.

Vision

DeMellier London envisions itself as a forward-thinking, award-winning handbag brand rooted in contemporary design and a deep understanding of its clientele. Founded by Mireia Llusia Lindh, the brand is dedicated to crafting collections that resonate with the modern woman. Each handbag is thoughtfully designed with a balance of beauty, practicality and modern design, reflecting its commitment to creating pieces that not only enhance style but also meet the everyday needs of its wearers. This approach ensures that every handbag from DeMellier London is a fashion statement and functional accessory.

In addition to its design philosophy, DeMellier London aims to be a powerful advocate for women’s rights and gender equality. The brand is proud of its predominantly female team, which makes up 95 percent of their headquarters staff, and strives to champion female talent and leadership throughout its operations. By promoting an inclusive and empowering environment, DeMellier London aspires to inspire positive change and support women’s advancement both within the fashion industry and beyond, reinforcing its commitment to equality and empowerment through every facet of its business.

Key Team

Founder Mireia Llusia-Lindh is the driving force behind Demellier London. Having received an MBA from Harvard Business School, she initially worked as a management consultant. But when her first daughter was born, she felt a creative urge and sustainable fashion brand “DeMellier” was launched to make modern handbags of the highest quality. She is also a mother of 3 and passionate about children, education and championing women.

Awards and Recognition

DeMellier London has garnered significant recognition for its exceptional blend of innovation, craftsmanship and quality. In 2016, the brand was honored with the “Walpole Brands of Tomorrow Award,” which spotlighted its potential and forward-thinking approach within the fashion industry. This underscored DeMellier London’s commitment to setting new standards in contemporary handbag design.

Building on this success, DeMellier London received the “Walpole Emerging Talent Award” in 2018. This recognition celebrated the brand’s contributions to the industry through meticulous craftsmanship and high quality. Both awards affirm DeMellier London’s dedication to creating innovative, beautifully crafted products and its growing influence in the fashion world.

Products and Services

DeMellier London is a luxury accessories brand renowned for its elegant, timeless designs that marry contemporary style with traditional craftsmanship. The brand specializes in creating high-quality handbags that blend functionality with effortless sophistication, making them a favorite among discerning customers worldwide. DeMellier’s product range includes versatile totes, sleek crossbody bags, chic clutches, and structured top-handle designs, all meticulously handcrafted in the finest European ateliers using premium, sustainably sourced materials. Each piece reflects the brand’s commitment to understated luxury and impeccable attention to detail, offering a sophisticated yet practical companion for modern lifestyles.

In addition to its exceptional product offerings, DeMellier London stands out for its commitment to giving back through its innovative “A Bag, A Life” initiative. For every bag sold, the brand funds vaccines and medical treatments for children in need, aligning its business with a purpose-driven ethos. DeMellier also provides a highly personalized shopping experience through its online boutique, where customers can explore its collections, access customization options, and enjoy worldwide shipping. This combination of thoughtfully designed products, ethical practices, and exceptional service has established DeMellier London as a leader in the luxury accessories market, appealing to a global audience that values both style and substance.

References

• Brands supporting mental health awareness Vogue
• The Royals’ Favourite Bag Brand WWD
• The Royals’ Favourite Bag Brand DeMellier on Track to Becoming a $50M Business Yahoo
• All about Demellier London Demellier London
• Life lessons: What I’ve learnt from building a brand online Harpers Bazaar
• The cutest bag Princess Kate ever carried Hello
• Facebook page of Demellier London Facebook
• The Everyday Clutch Bag Has Become Cool Again Vogue
• Official website of the brand Demellier London
• Instagram account of Demellier London Instagram
• Kate Middleton’s Favourite Handbag ReBag
• Meghan Markle and Kate Middleton’s Favourite Mid-Range Bag Brand Town and Country
• DeMellier’s Values-Based Handbags Barrons
• 20 Contemporary Brands Defining the New Era of It Bags Vogue
• Twitter account of Demellier London Twitter
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• Favourite celebrity styles Footwear News
• These Wallets Are Big Enough to Stow All of Your Essentials Yahoo
• LinkedIn account of Demellier London LinkedIn
• Pillowy Pouch Bag The Supers Are Falling For Vogue