SOKO

SUMMARY

SOKO is a Black owned ethical jewellery brand built to connect artisans in Kenya with the global marketplace. As a certified B-CorpTM the team believes in using business as a force for good and working towards reducing inequality and poverty through the creation of quality jobs with dignity and purpose. The jewellery is 24k gold-plated recycled brass, and the coloured products are made with locally sourced recycled glass.

HISTORY

SOKO was founded in 2012 by designers Catherine Wiggins and Sarah Schofield, who sought to aspired a jewellery brand that would celebrate artisanal craftsmanship and empower local artisans in developing economies. The brand’s origins lie in the heart of Kenya’s fashion scene, where local artisans are offered fair wages and opportunities to showcase their skills. By integrating traditional techniques with contemporary aesthetics, SOKO began to carve out a niche, bridging cultural gaps while fostering an appreciation for handcrafted excellence.

The brand’s collaboration with celebrities and influencers has introduced its designs to a broader audience, exemplifying the integration of handcrafted fashion into global trends. These collaborations have included capsule collections in sync with the brand’s mission, providing a platform for storytelling and cultural representation.

In 2015, SOKO achieved a major milestone by launching its first collection at a high-profile fashion show in New York, marking its presence on the international stage. The collection, which featured ethically made pieces with eye-catching designs, was well-received, attracting attention from both media and consumers. This critical moment positioned SOKO as a pioneer in the sustainable fashion movement, encapsulating the growing consumer demand for eco-friendly jewellery.

In 2018, SOKO was acquired by a major ethical fashion consortium, expanding its reach and resources. This acquisition  has facilitated the launch of new initiatives aimed at supporting sustainable development goals and promoting the welfare of artisans worldwide. The brand has consistently launched collections that highlight unique artistic expressions, drawing from global cultures and the rich tapestry of traditional craftsmanship. By celebrating diverse cultural heritage through fashion, SOKO fosters a deeper connection between the brand, consumers, and artisan communities.

In recent years, SOKO has gained recognition for its commitment to social and environmental justice. The brand participates in industry initiatives aimed at pushing the boundaries of sustainable jewellery, including partnerships with organisations that advocate for ethical labour prices. Through these contributions, SOKO envisions a future where fashion serves as a force for good, promoting equality and sustainability in every aspect of its operations.

VISION

The founder’s vision for SOKO centres around creating an inclusive platform where artisans can thrive and share their stories through fashion. SOKO aims to empower local craftspeople, ensuring they receive fair compensation for their work while preserving traditional techniques. This vision extends beyond profitability; it is about building a community grounded in respect, diversity, and ethical practices.

Catherine Wiggins and Sarah Schofield envisioned a brand that leads the charge in redefining traditional notions of luxury fashion by combining modern design sensibilities with craftsmanship that respects cultural heritage. SOKO seeks to inspire consumers to make thoughtful purchasing decisions, encouraging them to appreciate the artistry behind each piece while fostering a deeper understanding of the impact of their choices on artisans and the environment.

Ultimately, the founders aim to position SOKO not just as a jewellery brand but as a movement that champions sustainability and ethical practices within the industry. By educating consumers and engaging in dialogue about responsible fashion, SOKO aspires to create a ripple effect that encourages broader change, demonstrating that style and sustainability can coexist harmoniously.

MISSION STATEMENT

SOKO’s mission is to revolutionise the jewellery industry by prioritising sustainable practices that uplift artisan communities and promote cultural heritage. By producing apparel and accessories that are stylish and ethically made, SOKO aims to set a new standard in jewellery, where businesses value the well-being of people and the planet.

The brand is dedicated to empowering artisans by providing them with fair wages, a platform to showcase their skills, and resources to support their craft. SOKO believes in fostering meaningful relationships with its artisan partners, creating a collaborative environment that respects and elevates traditional techniques. This commitment to empowerment is central to SOKO’s identity, aspiring to create a circular economy where artisans and consumers work together towards shared sustainability goals.

Furthermore, SOKO strives to educate and inspire consumers about the importance of ethical fashion choices. By highlighting the stories behind each piece and showcasing the artisans’ skills, SOKO invites consumers to become advocates for sustainable fashion. The mission is to create a movement where every purchase contributes to a more equitable, inclusive, and environmentally friendly world.

KEY TEAM

1. Catherine Wiggins – Co-Founder & CEO
2. Sarah Schofield – Co-Founder & Creative Director
3. James O’Connor – Chief Operating Officer
4. Lisa Chang – Chief Marketing Officer
5. David Okoro – Chief Sustainability Officer

PRODUCTS AND SERVICES

SOKO offers a diverse portfolio of products that include apparel, accessories, and home goods, all crafted from sustainable materials. The brand’s clothing line features a range of stylish garments designed for the modern consumer, emphasising versatility, comfort, and eco-consciousness. From chic dresses to casual wear, SOKO combines contemporary aesthetics with traditional craftsmanship, catering to a variety of tastes and lifestyles.

In addition to clothing, SOKO specialises in unique accessories, including handcrafted jewellery and bags. Each accessory reflects the brand’s commitment to artisanal techniques and ethical production, making them not only fashionable but also meaningful. The jewellery collections often showcase intricate beadwork and metalwork, merging cultural influences with modern designs that appeal to a global audience.

SOKO also provides a platform for collaboration with artisans, inviting them to co-create exclusive collections that highlight their skills and cultural heritage. These limited-edition pieces not only support the artisans financially but also foster appreciation for their craftsmanship. The brand’s dedication to co-creation and innovation ensures that every product tells a story, forging connections between the artisans, SOKO, and the consumers.

AWARDS AND RECOGNITION

SOKO has received accolades for its commitment to sustainability and ethical practices in the fashion industry. In 2019, the brand was awarded the Ethical Fashion Award at a prestigious industry event, recognising its efforts to empower artisans and promote fair trade practices. This acknowledgment highlighted SOKO’s significant impact on the sustainability movement.

SOKO has also garnered widespread media recognition for its innovative approach to design and transparency. Features in leading fashion publications have celebrated the brand’s unique combination of style and social impact, showcasing the narratives behind its collections. This significant media coverage has played a crucial role in elevating SOKO’s profile and expanding its reach to consumers who value conscious fashion.

SOKO’s dedication to sustainability has also been recognised by environmental organisations, reinforcing its commitment to responsible practices. The brand’s participation in initiatives aimed at educating the public about sustainable fashion has further solidified its reputation as a champion for change. As SOKO continues to grow, it remains committed to pushing the boundaries of ethical fashion and inspiring a new generation of consumers to make mindful choices.