Luxury conglomerate LVMH and the Paris 2024 Organising Committee has revealed the outfits designed for volunteer medals bearers as well as the trays designed by Louis Vuitton to hold the medals for each Victory Ceremony during the Olympic and Paralympic Games Paris 2024.
The attire for 515 volunteer medal bearers is influenced by 1920s sportswear. Embracing circular fashion principles, the outfits are designed entirely from eco-designed materials crafted from upcycled textile offcuts sourced from diverse LVMH brands. Employing the strength of Louis Vuitton’s trunk-making heritage and craftsmanship, the medals trays were crafted by Louis Vuitton artisans at the Beaulieu-sur-Layon workshop in Maine-et-Loire, specialising in leather goods. The lightweight trays are covered by the maison’s Damier canvas, lined with matt black leather and will display medals crafted by LVMH-owned jewellery brand Chaumet.
LVMH and the Paris 2024 Organising Committee revealed the outfits for volunteer medals bearers. Image: lvmh.com
“Through this contribution to the Victory Ceremonies we are showcasing the work of our artisans and the organizations with which we work, adding a special touch to this historic moment for the athletes, one of the most beautiful moments in their careers and a lifelong memory. As for each of our creations, we are tremendously proud to once again help make these Olympic and Paralympic Games even more creative and sustainable. These clothes mirror our commitment to creative circularity and to a society that is more respectful towards the environment,” Antoine Arnault, LVMH Image and Environment, explained in a statement on lvmh.com.
Showcasing a combination of heritage craftsmanship, exceptional design and sustainability, this initiative aligns with LVMH’s vision to be at the forefront of sustainable and inclusive luxury. The luxury conglomerate is focusing on creative circularity, with 100 per cent eco-designed materials, sourced in particular from the LVMH Circularity closed-loop textiles recycling ecosystem. LVMH also continues to shine the spotlight on local production, with outfits largely manufactured in France – including collaborations with refugee artisans in France, assisting them leverage the skill set of their native craft and adapt to the requirements of the French market. While these efforts demonstrate LVMH’s commitment to sustainability and craftsmanship, the Paris Olympics provide a global stage for the group to showcase its brands and tangible actions towards sustainability.
“Following the Olympic and Paralympic medals made by Chaumet, the trunks for the medals and torches crafted by Louis Vuitton, and the uniforms of French athletes for the Opening Ceremonies designed and made by Berluti, we are delighted with this new chapter in our partnership with the prestigious LVMH Group… These absolutely unique moments deserve to be magnified, and they most definitely will be, thanks to the amazing expertise of the Maisons of the LVMH Group, which have created exceptional medals trays and clothes for those who will present the medals…” said Tony Estanguet, President of Paris 2024, in a statement on lvmh.com.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
