Lensed by Steven Meisel, creative direction by Miuccia Prada and styled by Lotta Volkova, the Miu Miu 2025 leather goods campaign starring Gigi Hadid.
2025 Miu Miu leather goods campaign stars Gigi Hadid
The 2025 Miu Miu leather goods campaign lensed by Steven Meisel and shaped by artistry stars supermodel Gigi Hadid in the timeless imagery inspired by 20th-century portraiture. The campaign showcases Miu Miu’s matelassé detailing i.e. a leather quilting technique integral to the house DNA—presented in soft suede in the Wander and Arcadie handbags.
The Italian fashion brand‘s 2025 leather goods campaign has a unique artistic aesthetic, digitally “painted” by hand: a genuine echo of the work of the brushstroke touch. Realised under the creative direction of Edward Quarmby and with the styling of Lotta Volkova, it is in line with the approach Miu Miu has embraced in the two previous campaigns dedicated to the category.
2025 Miu Miu leather goods campaign stars Gigi Hadid
Miu Miu Leather Goods Campaign imagery is digitally ‘painted’ by hand, echoing brushstrokes, suspended between painting and photography, past and present. Per British Vogue: “Mrs Prada has also focused on ladylike, classic silhouettes that position these handbags as future heirlooms rather than blink-and-they-are-over trend pieces.”
- Creative Director: Miuccia Prada
- Campaign Art Direction by Edward Quarmby
- Styled by Lotta Volkova
MIU MIU
Italian luxury fashion brand Miu Miu was established in 1992 by Miuccia Prada, as a subsidiary of Prada. Known for its playful yet sophisticated aesthetic, the luxury fashion brand distinguishes itself with a youthful and avant-garde approach to fashion.
Miu Miu has gained a reputation for combining vintage-inspired designs with contemporary trends, often incorporating bold prints, intricate embellishments and a rebellious vibe. Over the years, Miu Miu has expanded its influence in the fashion industry through ready-to-wear collections, accessories, footwear, and eyewear, and consistently positioned itself as an experimental counterpart to Prada.
Among its most celebrated collections, Miu Miu Spring 2016 stood out with its eccentric layering, clashing prints and Victorian-inspired elements, carving a niche in contemporary fashion. Miu Miu Fall 2021 also got a lot of attention for its micro-mini skirts, oversized outerwear, and quilted details that became an instant hit. More recently, Miu Miu Spring 2022 created a cultural moment with its low-rise mini skirts and cropped tops, which became some of the most photographed and worn items by influencers and celebrities.
2025 Miu Miu leather goods campaign stars Gigi Hadid
Miu Miu’s campaigns are impactful, featuring a mix of Hollywood stars and rising talent. Miu Miu Women’s Tales 2011 showcases short films directed by female filmmakers, highlighting themes of femininity and empowerment. The Icons campaign, featuring celebrities Emma Corrin, Sydney Sweeney, and Sadie Sink, reinforces its status as a favourite among stylish creatives. Miu Miu Spring 2023 campaign featuring Kendall Jenner and Gigi Hadid emphasises the brand’s balance of high fashion and wearability.
Strong brand identity, creativity and dynamism continue to foster desirability. Andrea Guerra, Group CEO, commented in a company release: “We progressed through the year with another quarter of high-quality, like-for-like growth, supporting our positive trajectory in both revenue and margins. Our brands remain desirable and relevant, thanks to the strength and consistency of their identity, creativity and sharp positioning.”
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
