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9dcc Launches On-Chain Luxury Fashion Collection in Paris
9dcc – a luxury Web3 fashion house that received ‘Phygital Brand of the Year’ at Phygicode Impact Awards at the 2023 World Economic Forum in Davos – is gearing up to unveil its first full collection linked to Ethereum NFTs, at Paris Fashion Week and NFT Paris. Created by crypto influencer, Gmoney, 9dcc merges high-quality apparel with blockchain authentication to create an immersive and wearable experience.
The debut of 9dcc Collection 01 in France blends the richness of luxury materials with the cutting-edge allure of digital innovation. At the heart of this groundbreaking collection lies the integration of NFC chip technology and blockchain authentication. Each piece, be it outerwear, a pair of pants or hooded sweatshirt, is embedded with a NFC chip which links the physical item to an Ethereum NFT. This authenticates the item and also unlocks a suite of special features, including digital signatures by the creators.
“Technology is becoming increasingly intertwined with our daily lives,” gmoney, CEO of 9dcc, explains in a press release. “The essence of future luxury lies in convenience. Our vision for fashion is to bridge connections with culture, unlock new opportunities, and foster deeper interactions with our surroundings. ‘Networked Products’ was established on these core beliefs, and we have propelled the 9dcc platform to the forefront of connected experiences, positioning us years ahead of traditional luxury brands. We’re charting a new course for how fashion houses engage with their audiences by venturing into a realm where the value of fandom surpasses that of mere transactions.”
9dcc, founded by the visionary gmoney, targets an exclusive clientele: the ‘crypto mob,’ tech startup founders, and those who, like Mark Zuckerberg, embody the spirit of digital prowess. Drawing inspiration from Yakuza street style and gangster cinema, the 54-piece menswear collection crafted with satin, lambskin and denim showcases the brand’s commitment to quality. Notably, the NFC-connected black T-shirts, which can be acquired through an intricate series of NFTs, stand as a testament to 9dcc’s innovative fusion of fashion and technology.
So, what are you waiting for? Attendees of NFT Paris 2024, held at the Grand Palais Ephemere February 23 and 24, 2024 and Paris Fashion Week during February 25-29, 2024 will get the exclusive opportunity to explore and acquire pieces from 9dcc’s premiere collection in an exclusive pre-sale. Set against the backdrop of the most prestigious events in the fashion and Web3 space, this debut is anticipated to be among the most buzzworthy, beautifully showcasing the future of luxury in the digital innovation era.
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Jasmeen Dugal
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country's advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
