Blvck Paris Celebrates Debut in New York City

The onset of New York Fashion Week SS24 was marked by the New York City debut of luxury brand Blvck Paris at the opening night of the highly-anticipated concept shop, The Den. Founded in 2017 by French designer Julian O’hayon and acclaimed since for its ‘All Black’​ apparel, accessories and leather goods, guests were treated to an immersive experience of the label that evolved, matured and is crystallising its journey with a signature design fingerprint.

To kick off their official opening night, The Den created a festive ambience withDJs Mai Shoshani and Adam Rabibo. Guests enjoyed exploring the high-end concept store curated by Yaron Cohe while sipping cocktails hosted by VOSS, Delola Spritz and Yobo Soju and hors d oeuvre’s by Regina’s Grocery. What’s more, some of the guests made their night memorable with semi-permanent tattoos from Blvck Paris’ collaboration with Inkbox!

Now open to the public, The Den has Blvck Paris as the anchor retail brand astride New York’s Ground Central Coffee, EditionX Magazines, jewellery brand Olive and Chain, Inimigo, NYC based denim brand NTK NTC and Lost Tribe. With a retail and café experience on the floor above, The Den also has Blatt Billiards, a by-appointment bar and recording studio on the level below. The location has an elevated, dark interior with black marble accents and acts as a community location for those who wish to shop, work and create.