Jack Draper is “the latest member of Burberry’s global family”. The British professional tennis player and IMG model currently ranks as the world’s number 7. Sports offer a trifecta of worldwide viewership, emotionally-charged narrative and cultural relevance. As a fashion brand steeped in heritage and luxury tenets, aligning with an elite athlete allows Burberry to expand its reach while reinforcing its core values and craftsmanship.

Burberry names Jack Draper its brand ambassador

Jack Draper is the latest member of Burberry’s global family

Since becoming the British No.1 pro tennis player for the first time in his career in 2021, Jack Draper has risen to a career high of No.7 in the world rankings. “Being able to represent Burberry as a Brand Ambassador is a real honour for me. I have admired the brand since I was a kid – it’s an iconic house and represents classic British style,” he says. 

In the campaign, Draper wears a black Burberry T-shirt with a strip detail of the brand’s signature checks on the round neck and a khaki jacket. As the face of Burberry, Draper will also star in the luxury fashion brand’s high summer campaign later this year.

“It’s inspiring seeing Jack Draper represent Great Britain with such a level of commitment. He is already one of his generation’s most talented sportspeople. We are looking forward to watching his matches over the next few months,” said Daniel Lee, CEO of Burberry.

Fans of both Draper and Burberry are eager to see how this partnership will unfold and how it will further the luxury brand’s vision of subtle sophistication in the evolving fashion landscape. Burberry said that his “drive, dedication and optimism, on and off the tennis court, makes him a perfect match” for the luxury label and added that he’s “already a friend of the house” having attended the Burberry Summer 2025 show last year.

Celebrity endorsements have been a cornerstone of Burberry’s marketing strategy, bolstering its appeal as a leading fashion brand. The luxury fashion brand is popular among global celebrities like Cara Delevingne, Emma Watson and Naomi Campbell. Beyoncé wore two custom-made Burberry ensembles during her ‘On The Run II’ world tour: a checked bodysuit, cropped jacket and thigh-high boots in New Jersey and a pearl-encrusted bustier in Houston. Rihanna wore a satin trench while promoting Fenty Beauty in Dubai and Madonna was spotted wearing a Burberry cotton trench with a pair of jeans in Paris.

Jack Draper

Born in Sutton, London and brought up in Ashtead, Surrey, Jack Draper started playing tennis at the age of three by practising against the wall at the tennis club where his mother coached. Draper hails from a family of sports players; his father is Roger Draper, former CEO of Sport England and the Lawn Tennis Association, and his mother is former junior British tennis champion, Nicky Draper. 

Draper eventually turned pro in 2018. Since becoming the British No.1 for the first time in his career in 2021, he’s risen to a career high of No.7 in the world rankings. He’s the youngest British tennis player to win three ATP Challenger singles titles in two months and the first to qualify for the Next Gen ATP Finals. 

At the 2025 BNP Paribas Open, Draper beat Taylor Fritz in the fourth round and Carlos Alcaraz in the semifinals to reach his first ATP 1000 final. He then defeated Holger Rune in the final to win his first ever ATP Masters 1000 title at Indian Wells and entered the top 10 at World No. 7 on 17 March 2025.

Per ATP Tour, his motivation, “I just love winning. To be honest, I love to put in the work and then gain the rewards from it. I know it’s not always like that, but at the same time I enjoy how tough it is. I love competing and I enjoy training and getting better.”