Calvin Klein unveils its first shapewear collection, expanding on its existing foundations in underwear. The brand tapped Eve Hewson for the debut campaign, directed and photographed by Charlotte Wales.
Calvin Klein Shapewear. Image: Calvin Klein
With sensual styles engineered for daylong support, Calvin Klein Shapewear foundational items include thongs, briefs, shorts, bodysuits, leggings and slips. Designed at four compression levels, these include Second Skin Smoothing with double-layer bonded fabric and light strategic compression; Stay Put Mesh for breathable support; Stay Put Stretch for body defining comfort; and Secure Sculpt, with targeted support.
For additional coverage, consumers can choose shapewear with tummy control, thigh slimming shapewear, a shapewear slip, dress shapewear, and lace shapewear. Upgrade to the ultimate support with sculpt shapewear, shapewear bodysuit, and core control shapewear. Pieces range from $34 for a Second Skin Smoothing Thong to $104 for a Stay-Put Stretch Slip. Calvin Klein is also introducing fashion-centric shapewear, with logo and lace detailing. These pieces, such as the Icon Shapewear with strategically placed compression, are designed to be worn either as standalone garments or as undergarments.
Per WWD: Eva Serrano, Calvin Klein’s global brand president, said, “The launch of Calvin Klein Shapewear marks an exciting moment for our brand, merging our iconic leadership in underwear with cutting-edge innovation and undeniable sensuality. This is a step forward in our product strategy, elevating a traditionally functional garment into an essential, confidence-boosting staple that enhances both form and feeling.”
Calvin Klein Shapewear. Image: Calvin Klein
To launch the line, Calvin Klein tapped Irish actress Eve Hewson for the debut campaign. Directed and photographed by Charlotte Wales, The Perfect Couple star posed in a series of ‘body confident’ bodysuits and lingerie made with ‘sensual simplicity’. The 33-year-old daughter of U2 singer Bono and activist Ali Hewson joins a list of famous faces who have represented the fashion brand including Brandon Flynn, Hailey Bieber and Kendall Jenner.
The iconic brand made a return to New York Fashion Week this season, with Kendall Jenner walking the runway and Calvin Klein himself making a rare appearance in the front row. And was back in the news cycle when it announced the launch of their new line of shapewear on Instagram: “Daring with uncompromising comfort. Eve Hewson styles Icon Shapewear. A sensual base layer. No-slip zoned compression. Smooth microfiber with clean-cut edges. Experience new shaping solutions.”
Calvin Klein
Born and bred in The Bronx, Calvin Richard Klein launched his first company in 1968, a coat shop in Hotel York, when childhood friend Barry Schwartz gave him $10,000. He inked a deal with department store Bonwit Teller for his debut collection and soon Bergdorf Goodman and Saks took notice and placed orders. Calvin Klein Ltd. reportedly grossed a million dollars in its first year of business. Calvin Klein appeared on the cover of Vogue in September 1969 and there was no looking back…
Today Calvin Klein is one of the leading global fashion lifestyle brands with a history of bold, non-conformist ideals. The brand’s minimalist and sensual aesthetic encourages limitless self-expression. With global retail sales approximately $9 billion in 2023, its brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention of elevating everyday essentials to iconic status. All products are underpinned by responsible design, high-quality construction, and the elimination of unnecessary details.
Kendall Jenner for Calvin Klein. Image: Calvin Klein
This expansion into body-confident shapewear solutions marks a significant move for Calvin Klein, extending its underwear expertise into a new, popular and growing market segment. The global shapewear market was estimated at $2.73 billion in 2024 and is expected to reach USD 3,538.3 million by 2028, per Grand View Research.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
