Diesel Launches D:Verse NFT Collection
Fashion is embracing the metaverse like never before. Per Forbes, ‘Sales of NFTs, according to a study by BoF Insights, were $10.7 billion in Q3 2021, more than 8 times the sales of the previous quarter, showing that the appetite for purchasing and owning digital assets is rapidly growing. Driven by a younger audience, their research showed that 72 per cent of US consumers have accessed a virtual world in the last 12 months, with 50 per cent of consumers expressing an interest in purchasing a digital asset.’ Diesel launches D:Verse NFT collection .
The newest drop is by Diesel which has just launched D:Verse, a new NFT collection that spans between the IRL and the virtual. D:Verse is an engaging platform that includes unique NFT editions of runway showpieces, as well as physical limited-run garments, sneakers and accessories. It also provides access to the D:VERSE family —through which Diesel NFT holders can meet through a private Discord channel — and to the D:Verse-Key a token that will give exclusive rights for discounted NFT pre-sales, raffles, free airdrops, metaverse wearables and news about gaming and projects that the fashion brand will continue to build for its community.
Diesel Launches D:Verse NFT Collection
Diesel is kicking off D:Verse with a NFT collection drop of one-of-a-kind showpieces from the Fall Winter 2022 collection, which was just showcased in Milan. These products — a fur jacket, a puffer jacket, a sneaker and an accessory — will be available on a first—come first—serve basis until sold out and one such NFT will be ultra-rare, with an exclusive auction taking place via Rarible, on March 12, 2022. Old money and cryptocurrencies are accepted, and, through the platform, Diesel will offer a tutorial for setting up an e-wallet.
This recent drop only ascertains that NFTs have caught the eye of fashion brands. It is safe to say many more NFTs will be on the horizon and fashion’s presence will continue to establish itself in the metaverse.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
