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Dolce Gabbana penetrates further into the digital fashion space
Per Morgan Stanley, Web 3.0 revenue opportunities for the fashion and luxury industries could amount to $50 billion by 2030 with NFTs and social gaming offering the main areas for growth. So it’s not surprising to hear of style meeting skill as a result of the exciting collaboration between an iconic luxury fashion house and a trailblazing gaming powerhouse. Yes, the most recent news in the digital fashion space is the collaboration between Razer, the leading global lifestyle brand for gamers, and Dolce&Gabbana, renowned Italian luxury fashion house.
Razer X Dolce&Gabbana
Gaming platform Razer will be dropping the highly anticipated Dolce&Gabbana | Razer collection in stores from November 30th, 2023. For hardware, the collection is limited, with only 1,337 units available worldwide. Razer and Dolce&Gabbana unveiled this groundbreaking partnership at the intersection of high fashion and gaming earlier at RazerCon 2023. The two brands then teamed up for a buzz-worthy event at Zouk Las Vegas in October, gathering top gaming talent such as xQc, Amouranth, Dream, Ludwig, Pokimane and much more for a sneak peek at the collection.
From the battle-station to the streets—consumers can take comfort and style to the next level with the Dolce&Gabbana | Razer ready-to-wear collection. This line-up pays homage to Razer’s legendary heritage from nostalgic logos to edgy aesthetics, curated with the artistry and craftsmanship of Dolce&Gabbana. The hardware will feature the Dolce&Gabbana | Razer Barracuda with a unique Dolce&Gabbana monogram in an elegant 24K gold plated finish complemented by a meticulous zebra print overlay on the ear cups and the Dolce&Gabbana | Razer Enki Pro with Dolce&Gabbana’s signature monogram as well as a luxurious 24K gold plated Dolce&Gabbana logo. For apparel, the ready-to-wear collection will feature oversized T-shirts, cargo pants and edgy hoodies with the brands’ logos and computer programming strings to depict the constant and endless pursuit of innovation. The apparel will feature Razer’s acid green and Dolce&Gabbana’s gold colorways – a symbol of collaboration between the unlikely pairing.
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