Grammy award-winning pop star and Yves Saint Laurent Beauté Global Makeup Ambassador Dua Lipa is the face of Libre L’Eau Nue: the new alcohol-free fragrance by Yves Saint Laurent Beauté.

Dua Lipa Is The Face Of Saint Laurent Libre L’eau Nue Campaign

Dua Lipa Is The Face Of Saint Laurent Libre L’eau Nue Campaign

In the campaign, Dua Lipa wears a belted, black Saint Laurent strapless swimsuit with gold hoops. In another shot, the musician pairs the swimsuit with a black button-up shirt.

“For me, fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity and my individuality. I am thrilled to be on this journey as part of the YSL Beauty family,” said Dua Lipa, who owns her look unapologetically. 

“Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for. Her influence is a celebration of individuality, a statement of empowerment, encouraging everyone to embrace their unique beauty with confidence,” said Stephan Bezy, International General Manager, YSL Beauty at the time. 

Since 2019, Dua Lipa has fronted the Libre franchise as the Yves Saint Laurent Beauté Global Brand Ambassador; in 2024, she was made the Yves Saint Laurent Beauté Global Makeup Ambassador, working with the luxury brand to transform the beauty space with fierce self-expression.

YSL Libre L’Eau Nue

“Libre L’Eau Nue” is a citrus floral parfum de peau, reminiscent of Mediterranean summers. Created with juicy citruses like green mandarin and bergamot along with Libre’s iconic sensual orange blossom and vibrant lavender, this scent encapsulates summer. L’eau Nue is Libre’s first alcohol-free* parfum de Peau, a perfume with skin-enhancing properties. (*without ethyl alcohol)

Thanks to its oil-in-water fragrance technology exclusive to Yves Saint Laurent, Libre L’Eau Nue captures the most natural olfactory power of each ingredient, as though they had just been hand-picked from the tree. Highly concentrated in this new alcohol-free formula, lavender provides the perfect base while juicy citruses from Calabria sit as the top notes of this fragrance. Enriched by the exclusive vegetal extract of Moroccan orange blossom, this formula leaves skin more beautiful, with a radiant glow — and a delight for the senses.

The opaque white bottle reflects the purity of the water-based fragrance. The precious formula is protected while capturing the summer light, while a golden YSL Cassandre beams like the summer sun. Yves Saint Laurent Beauté’s “Libre L’Eau Nue” Eau de Parfum retails for $115 USD and is now available on the brand’s website.

Who Is Dua Lipa?

Dua Lipa, the Grammy Award-winning British singer-songwriter, has emerged as one of the most influential figures in pop music. Born on 22 August 1995 in London to Albanian parents, she began her career in music at a young age, drawing inspiration from pop, R&B, and electronic music. With a distinctive voice and compelling stage presence, Dua Lipa quickly began receiving attention with her debut album released in 2017, featuring hit singles such as “New Rules” and “IDGAF”.

In 2021, she won the Grammy Award for Best New Artist, followed by multiple nominations for her album, “Future Nostalgia”. Characterised by its disco-inspired beats and empowering themes, this album has chart-topping hits including “Don’t Start Now” and “Levitating”. Beyond her musical achievements, Dua Lipa is known for her advocacy on gender equality and mental health, using her platform to inspire positive change.