Established in 2006, LA-based Fashion Nova quickly became popular for its stylish, size-inclusive, and budget-friendly apparel, with new styles available every day. The brand has five retail stores in Southern California.
Fashion Nova X Megan The Stallion
With emphasis on e-commerce and social media marketing, Fashion Nova has evolved into a worldwide phenomenon, collaborating with celebrities, influencers, and content creators and delivering current styles to millions of people. Fashion Nova has over twenty-two million followers on Instagram and earned the title of the “Top 5 Most-Searched Fashion Brands” on Google in 2022, alongside Louis Vuitton, Gucci and Versace.
In 2013, Fashion Nova CEO Richard Saghian launched its e-commerce store and then built a community of influencers. Fashion Nova Partners engage the market with their one-of-a-kind personalities, getting millions of likes on Instagram, dancing to their own rhythm on TikTok, and styling their favorite Fashion Nova ‘fits to perfection’ on YouTube. They push boundaries, challenge style norms, and inspire the youth to embrace their individuality. “We stay ahead of the fashion curve and the competition by engaging with our community every day,” says Sanghian.
Per Forbes, ‘Saghian, 40, made his fortune by selling fast fashion to the Instagram set, tapping celebrities like Cardi B, Kylie Jenner and Nicki Minaj to showcase the hundreds of new styles that hit the site every week.
“It’s important to have a lot of styles because our customers post so much online and need new clothes. We don’t want girls showing up to the club in the same outfit. We need fifty different denim jackets. Not just one,” Saghian told Women’s Wear Daily in 2018.
Today, Fashion Nova retails menswear, womenswear, kidswear, Curve and Beauty, and is often compared with heavyweights Zara and H&M. Per the brand’s LinkedIn, Fashion Nova has amassed over forty million social media followers, with annual sales of approximately $2 billion. The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner.
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Fashion Nova Women
Fashion Nova’s womenswear is celebrated for glamorous, on-trend, and size-inclusive designs. With a focus on figure-flattering silhouettes, the brand offers bodycon dresses, high-waist jeans, and crop tops that reflect the latest fashion trends. Standout club-wear includes the “Nova Babe Mini Dress” while the “Ripped Classic Jeans” is perfect casual-wear. There is a selection of occasionwear like the lora Sequin Maxi Gown and the Amber Embellished Feather Trim Mini Dress. Fashion Nova Valentine’s Day Collection, at 40 percent off, has racy lingerie, vinyl rompers and garters!
Fashion Nova Women
Celebrity collaborations play a pivotal role in elevating the brand’s appeal. Notable collaborations include Fashion Nova X Megan Thee Stallion, which showcases daring cut-outs, animal prints, and a bold palette, capturing the rapper’s style. Fashion Nova X Cardi B is popular for its unapologetic glamour, with statement pieces like sequinned jumpsuits and curve-hugging dresses. These partnerships have cemented Fashion Nova’s status as a favourite among celebrities and women on a budget. The retailer also offers a selection of edgy looks from Ed Hardy including Tiger Roar Hoodie and Hearts Stretch Flare Jeans.
Fashion Nova Curve ensures that the brand’s stylish apparel is available to women of all shapes and sizes. This body-inclusive line features designs tailored to accentuate curvier figures, including maxi dresses, two-piece sets and jeans with extra stretch. Highlights from the line include the “All Eyes on Me Jumpsuit” in extended sizes and the “Curve Essentials Jeans”. With its dedication to inclusivity and affordability, Fashion Nova continues to empower women with new styles available every day.
Fashion Nova Men
Fashion Nova’s menswear collections offer a diverse range of stylish, contemporary and on-trend clothing, catering to every occasion from casual outings to formal events. Popular for its affordable prices, the brand provides options that combine comfort with the latest styles. Popular menswear include the “Cargo Stacked Skinny Flare Jeans”, “Riveting Studded Stacked Slim Flare Jeans”, “Washed Abstract Joggers” and the streetstyle “Tyson Crusader Oversized Hoodie”.
Fashion Nova collaborates with celebrities and fashion influencers to create unique menswear. A standout collaboration is Fashion Nova x Tyga, which combines an edgy streetwear aesthetic with high fashion elements, featuring oversized jackets, distressed denim and graphic tees. Another notable partnership is Fashion Nova x Quavo; the capsule collection has bold patterns, vibrant colours, and futuristic designs. These collaborations reflect Fashion Nova’s commitment to combining celebrity-inspired styles with daily wear, ensuring men can look like their favourite stars while staying on budget.
Fashion Nova Men
Fashion Nova’s menswear also embraces inclusivity and accessibility, with an extensive size range tailored for diverse body types. From tailored blazers like the “Dapper Essential Blazer” to “Chill Mode Joggers”, there is something for every occasion. The brand’s ability to capture the zeitgeist of men’s fashion through its dynamic collections and celebrity endorsements has solidified its reputation in fashion retail, keeping its loyal consumers engaged with fresh drops and styles that align with global fashion trends.
Fashion Nova Kids
Fashion Nova’s kidswear brings the brand’s signature style to younger audiences by offering on-trend, comfortable and affordable kidswear. The collection includes essentials such as graphic t-shirts, joggers, and denim jackets alongside playful items like ruffled dresses and two-piece sets. A standout is the “Mini Icon Tracksuit”, perfect for active days. Meanwhile, the “Little Rockstar Denim Jacket” brings a touch of cool to any look, allowing children to express their individuality while staying on-trend.
Fashion Nova Kids collaborates with influencers and celebrities to create exclusive collections that appeal to both parents and children. Notable partnerships include Fashion Nova x Chris Brown Kids, which features bold, urban designs like street style printed hoodies and jogger sets. Fashion Nova x Bhad Bhabie Kids offers edgy age-appropriate pieces, combining unique prints and vibrant colours to give children a distinctive style. These collaborations ensure that the kidswear range aligns with the latest trends while maintaining a focus on functionality.
Fashion Nova Kids
The kidswear collection also prioritises inclusivity and versatility, offering a wide range of sizes to fit different body types. From staples like leggings and knitwear to occasion wear such as party dresses and tailored shirts, Fashion Nova Kids caters to various preferences. Parents can mix and match pieces to create stylish outfits for their little ones without compromising on comfort, price or quality.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
