Seven-time Formula One World Champion Lewis Hamilton has joined lululemon as the brand’s newest ambassador. The roster of lululemon Ambassadors include PGA golfers Min Woo Lee and Max Homa; ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez; NFL Wide Receiver DK Metcalf; NBA player Jordan Clarkson; and NHL player Connor Bedard.
Formula 1 World Champion Lewis Hamilton Joins Lululemon As Its Ambassador
Lewis Hamilton is recognised for his unparalleled achievements on the track, with the most Grand Prix race victories, podiums, and pole positions. The British racing driver won the Formula Renault 2.0 UK Championship (2003), Bahrain Superprix (2004), Formula 3 Euro Series Championship (2005), the Masters of Formula 3 Race (2005) and GP2 Series Championship (2006). In his Formula 1 career, Hamilton has won seven world titles, a record shared with German driver Michael Schumacher. Off the track, he advocates for diversity, equity, and inclusion in motorsport and social justice.
“lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,” said Lewis Hamilton in a statement. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”
The seven time world champion has been less-than-impressed by the training gear he’s worn in the past, telling GQ he even cut the sleeves off all of his workout tops last season. “The silhouette is very important,” he emphasised. “I love coloUr-matching things [too], you want to look good when you go somewhere to work out.”
Lewis Hamilton is the Lululemon Brand Ambassador ahead of 2025 F1 Season
As a lululemon Ambassador, Lewis will work closely with both the lululemon Research and Innovation and Design and Development teams to collaborate on future products, providing insight and feedback on athletic and lifestyle collections. lululemon Centre for Social Impact will partner with Lewis’ global foundation, Mission 44, to integrate mental health experiences into their efforts to build a fairer future for young people through education, employment, and empowerment.
Formula 1 World Champion Lewis Hamilton Joins Lululemon As Its Ambassador
“We’re thrilled to welcome Lewis to the lululemon collective as our newest Ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing, and impact align completely with what we stand for at lululemon,” said Nikki Neuburger, Chief Brand and Product Activation Officer at lululemon. “We’re excited to partner with Lewis to innovate, inspire, and create positive change together.”
Lewis will be elevated in lululemon’s global campaign, “No Holding Back.” The campaign highlights the dedication it takes to be a champion through the rigours of daily physical and mental training, highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise.
Since 2018, Lewis Hamilton had been a global ambassador for fashion brand Tommy Hilfiger, when he was driving for Mercedes-AMG’s Petronas’s Formula 1 team. That twelve-season partnership ended last year. This year, he began racing for Scuderia Ferrari. Hamilton is also revving up to co-chair the 2025 Met Gala with Pharrell Williams, A$AP Rocky, Colman Domingo, and Vogue editor-in-chief Anna Wintour. Few know that he has worked in the fashion industry, including last year’s collaboration with former Dior men’s director Kim Jones.
About Luulemon
Founded in 1998 by Chip Wilson in Vancouver, British Columbia, Lululemon’s initial public offering in July 2007 raised reportedly $327.6 million. Christine Day- former co-president of Starbucks- became CEO in 2008. In 2013 the company made its third successive listing on Fortune’s Fastest-Growing Companies. That year Chip Wilson announced his resignation as Chairman and revealed that Laurent Potdevin would succeed him.
In 2014 Lululemon opened its first store in Europe: a flagship in Covent Garden, London. The following year Wilson announced he was resigning from the board and would be replaced by Michael Casey. In 2018 CEO Laurent Potdevin resigned. The following year Lululemon announced an investment in Mirror: a fitness startup that sells an interactive mirror with a camera and speakers for home workouts. In June 2020 Lululemon announced a $500 million deal to purchase Mirror inspired by an increasing trend of people focusing on virtual workouts at home instead of a gym- due to the pandemic.
Today, lululemon is a growing global company, extending its reach to people around the world who are pursuing an active, mindful, and balanced life, and athletic apparel that combines performance, style, and sensation. The team takes a decentralised strategic approach to its stores and operations, allowing for local community insight and consumer preference in each location.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
