Printemps will open in the historic Art Deco landmark building at One Wall Street, New York with interiors by award-winning Parisian architect Laura Gonzalez.
French Luxury Department Store Printemps To Debut In New York
Opening in Manhattan’s financial district, Printemps New York is the first US outpost for the French luxury retailer, which operates 21 stores across France and the Middle East.
As a landmark building, One Wall Street has a similar heritage to the iconic Printemps Paris flagship, making it the prime location for the first New York store. Printemps will be 54,365 square feet with two levels and a façade facing Broadway.
The store, expected to open on 21 March, will combine high fashion with hospitality, positioning itself as a lifestyle destination with several restaurants, wellness services and a gift section. Fashion, however, remains central, with collections from over 450 brands, including a number of brands making their US debut.
“The US is essential in our international development strategy and opening in New York offers high visibility and growth potential. We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes. It is also a strategic e-commerce market for luxury, fashion, home, and beauty,” says Jean-Marc Bellaiche, CEO, Printemps Groupe. “We plan to pioneer a new format of experiential retail in this fast changing and demanding market.”
Per BoF: “The entire store, in fact, will be run like a luxury hotel or resort, where shoppers can spend an entire day simply hanging out. Like a hotel, Printemps New York will have its own culinary director: Gregory Gourdet, a James Beard winner and finalist on the popular cooking competition show Top Chef. There are five food and beverage options inside Printemps New York, all of which are owned and operated by the retailer, including the much-anticipated Maison Passerelle for which Gourdet will serve as executive chef.”
Printemps has tapped seasoned executive Laura Lendrum as the CEO of Printemps America, Inc. Lendrum brings valued experience from her previous roles serving as President for Saint Laurent, Gucci and Ralph Lauren for the North American market. “Laura’s experience in Luxury, Fashion, Digital and Hospitality is a perfect match for us,” says Bellaiche.
PRINTEMPS GROUP
Since its founding by Jules Jaluzot and his wife Augustine in 1865, the Printemps Group is a French leader in fashion, luxury, and beauty, with 20 department stores in France.
The Group is also present in lifestyle with 9 Citadium stores and has become a key player in e-commerce with Place des Tendances, a fashion and beauty e-store acquired in 2013. Made in Design, Europe’s leading online store for designer furniture, lighting, and decoration, was acquired in 2019. With more than 3,500 brands, the Group employs 3,000 people driven by a unique passion for service.
Printemps has reinvented itself anticipating seismic social change. In 2022, the team is oriented towards the future and recognising that it all starts at Printemps: with a new visual identity, new spaces, new services, and hundreds of new exclusive products. This spring, Printemps was born anew.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
