American retailer Gap has launched its first collection under GapStudio, a new high-end segment with elevated craftsmanship. Created by Zac Posen, Gap Inc.’s Executive Vice President and Creative Director, it reflects Zac Posen’s approach to design while reimagining Gap’s core textiles.
Gap Launches GapStudio By Zac Posen
GapStudio By Zac Posen features elevated wardrobe essentials that evolve the brand identity while staying true to its heritage. Recognised for his mastery of structure and detail, Posen brings his signature artistry to every piece. Featuring modern expression of the brand’s iconic textiles – denim, khaki, and poplin – the 52-piece collection includes the denim tailored trench coat, the double-breasted denim blazer, the high rise denim sailor pant and the poplin maxi shirtdress.
The concept for GapStudio emerged after Zac Posen’s appointment in February 2024. It will also house his special projects for celebrities, such as the satin two-piece set for Timothée Chalamet on his Oscars press tour last month and a shirtdress for Anne Hathaway last summer.
“GapStudio is where craftsmanship, creativity and culture come together. Inside Gap’s New York HQ, we’ve built a creative studio where I’ve designed looks for the red carpet, and where we’ll continue to collaborate with visionary talent in the future”, he says. “GapStudio Collection 01 reflects that vision, blending tailoring with innovative denim treatments that sculpt and refine the fabric in new ways.”
The GapStudio campaign was photographed and directed by Mario Sorrenti, with styling by Alastair McKimm. It features models Alex Consani, Imaan Hammam and Anok Yai. This premium segment marks a new chapter for the retailer in the premium fashion space while maintaining accessibility.
“For over 55 years, Gap has been a canvas for creativity, allowing creators to reinvent Gap classics as personal expressions of style. Now with GapStudio, we’re taking that legacy to the next level”, said Mark Breitbard, President and CEO of Gap. “GapStudio creates both accessible, coveted retail collections and exclusive, one-of-a-kind designs that celebrate self-expression and solidify Gap’s place in culture.”
This collection showcases rich textures and statement styles that celebrate individuality. Each design is created with intention, offering wearability and rigorous tailoring. GapStudio by Zac Posen will be available in select U.S. stores, including locations in New York City, Los Angeles, Miami and Chicago, as well as online and in international markets. Prices range from $78 to $248.
Gap Launches GapStudio By Zac Posen
Gap Launches GapStudio By Zac Posen
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Gap. Inc. Annual Report Exceeds Financial Expectations
US specialty apparel company Gap Inc., with a portfolio of brands including Old Navy, Gap, Banana Republic, and Athleta, reported financial results for its fiscal year ended February 1, 2025. Net sales of $15.1 billion were up 1% compared to last year, inclusive of approximately 1 percentage point of negative impact from the loss of the fifty-third week.
“We ended the year delivering another successful quarter, exceeding financial expectations and gaining market share for the 8th consecutive quarter,” said President and Chief Executive Officer, Richard Dickson. “For the full year 2024, Gap Inc. delivered positive comps in all four quarters, achieved one of the highest gross margins in the last 20 years and meaningfully increased operating margin versus the prior year. These strong results are underpinned by the momentum we’re seeing in our operational execution, our culture and the reinvigoration of our brands as they climb in the cultural conversation.”
At Old Navy, full year net sales of $8.4 billion were up 2% versus last year. Since Zac Posen joined Gap Inc. as EVP Creative Director and Chief Creative Officer, Gap is executing the brand reinvigoration playbook with excellence, driving increased relevance and revenue. At Banana Republic, full year net sales of $1.9 billion were flat versus last year. At Athleta, there is still work to do to improve the brand’s execution in order to position it to regain momentum. Full year net sales of $1.4 billion were down 1% versus last year.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
