ALITY Designs, a luxury clothing brand founded by Ality Richardson, gives voice to an issue that plagues much of the fashion industry: the gender binary. Many fashion designers and brands are making an effort to remedy this fractured system and represent the spectrum of gender in a more inclusive, realistic way and the newest fashion brand on this block is ALITY Designs. What is the story behind it? After overseeing the successful acquisition of her three-generation family-owned business and participating in the subsequent IPO under her leadership as CEO of the West Coast Hospitality Vertical, Ality Richardson was ready for something more creative.
ALITY Designs
The award-winning CEO under 40 had always aspired to create a space where anyone can find their voice and her newly- launched fashion brand calls upon everyone to adorn their bodies as they see fit. Her website describes it beautifully, “Saturated by choice but left with little that felt right, Ality Richardson, founder and namesake, created the in between. Labels shouted boy or girl, woman or man. Ality shouted, me!”
‘Layers’, the debut collection, has launched with nine understated luxury pieces including tees, joggers, hoodie and their signature pieces ‘My Dad’s Jacket’ and ‘Lifebound Vest’. Partnering with a boutique design house in Los Angeles, each piece is crafted keeping in mind style, luxury and the perfect fit. Ranging from $95 – $395, the fashion brand is self-assured with quality fabrics and impeccable craftsmanship. Joining Richardson as Creative Director is photographer and creative Damien Noble Andrews acclaimed for his work for iconic fashion brands Oakley, Red Bull and Adidas. Through Ality’s executive leadership and Damien’s artistic expression, ALITY Designs is unafraid to push boundaries.
ALITY Designs
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
