Givenchy Parfums unveils Formula 1 driver Pierre Gasly as ambassador for its Gentleman Givenchy line of men’s fragrances. Gasly is the youngest Frenchman to take a Formula 1 podium at the 2019 Brazilian Grand Prix and won his first victory in Monza, during the Italian Grand Prix in 2020.
Givenchy Parfums Unveils F1 Driver Pierre Gasly As Ambassador For Gentleman Givenchy
Gasly’s partnership with Givenchy Parfums reflects a shared commitment to excellence and innovation. This collaboration marks a new era in luxury endorsements, bridging the worlds of high-performance motorsport and luxury beauty. By aligning with a recognised athlete, Givenchy Parfums expands its reach to a global audience of motorsport fans, Formula 1 racing has become an undeniable force in the sports world.
“Pierre Gasly is a major athlete who is as talented as he is inspiring. His striving for excellence, visionary approach, energy and natural elegance all perfectly capture the Gentleman Givenchy universe,” said Givenchy Parfums CEO Romain Spitzer.
Gasly added that he is honoured to be the new ambassador for Givenchy’s men’s fragrances. “I am very honoured to partner with this prestigious house and become part of Givenchy’s Gentleman Society. We share the same core values of boldness, respect and commitment.”
French racing driver Pierre Gasly
French racing driver Pierre Gasly competes in Formula 1 for the Alpine F1 Team. Born on February 7, 1996, in Rouen, France, he began his racing career in karting before advancing through the junior formula categories. He gained international recognition by winning the 2016 GP2 Series championship, a title that helped propel him toward Formula 1. Gasly made his F1 debut with Toro Rosso in 2017, stepping in for Daniil Kvyat. His strong performances earned him a promotion to Red Bull Racing in 2019, but after struggling to match teammate Max Verstappen, he was demoted back to Toro Rosso mid-season.
Following his return to Toro Rosso, Gasly quickly delivered one of his career-defining moments at the 2019 Brazilian Grand Prix, securing his first podium with a second-place finish. His resilience and impressive performances continued, and in 2020, he claimed his first Formula 1 victory at the Italian Grand Prix while driving for AlphaTauri. The victory marked a historic achievement as he became the first French driver to win an F1 race since Olivier Panis in 1996. Over the following seasons, Gasly remained a consistent performer for AlphaTauri, demonstrating his capability as a top-tier driver.
In 2023, Gasly made a career move to Alpine, joining fellow Frenchman Esteban Ocon in an all-French lineup. While Alpine has faced challenges in competing with front-running teams, Gasly continued to show steady performances and the occasional podium finish. His technical understanding, aggressive yet controlled driving style, and ability to extract maximum performance from his car make him a valuable asset to any team. As he continues his journey in Formula 1, Gasly remains determined to fight for more podiums and, ultimately, a championship-contending seat.
What Gasly and Givenchy Stand to Achieve Together
The partnership between Formula 1 driver Gasly and Givenchy Parfums represents a union of two icons, each recognised for excellence in their respective fields. Both Givenchy and Gasly share common values—heritage, precision and sophistication.
Givenchy Parfums Unveils F1 Driver Pierre Gasly As Ambassador For Gentleman Givenchy
The partnership amplifies Givenchy’s presence in the motorsport world, engaging a younger, dynamic audience. By associating with Gasly, Givenchy can extend its Gentleman Givenchy fragrance line beyond traditional fashion and beauty demographic, reaching motorsport fans and luxury consumers worldwide. Gasly’s social media influence, along with his presence in elite events, offers Givenchy a unique marketing channel to engage with a global and aspirational fanbase.
For Gasly, this partnership enhances his personal brand beyond F1. As an athlete known for his style and charisma, his association with Givenchy bolsters his influence in the luxury space. Through Gentleman Givenchy, Gasly embodies the brand’s contemporary vision of a gentleman—bold and sophisticated.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
