Private equity-backed luxury sneaker, apparel and accessories brand Golden Goose reported €654.6 million for FY 2024, up 13 percent from 2023.

Golden Goose Group continues to demonstrate stable and robust growth amid a volatile market landscape, capitalising on its unique market position and consumer- centric approach. Revenue growth was driven by direct-to-consumer sales, new store openings and a strong digital performance. 

2024 also witnessed the launch of two new sneaker models, the Lightstar which debuted in China, Korea and online, and the Forty2, presented for the first time at Golden Goose Paris event. Golden Goose also unveiled HAUS in Marghera, Venice — a home for the brand’s global community and a place to preserve and nurture heritage, art and craftsmanship. HAUS contains the Academy, where the future generation of artisans is trained, and the Manovia, a place dedicated to product innovation and repairs.

“Our ability to combine exceptional craftsmanship with immersive Co-Creation experiences, has deepened the connection with our community across key geographies,” said Silvio Campara, CEO of Golden Goose Group. “We remain focused on expanding our retail footprint, enriching our personalisation offering, and advancing our sustainability initiatives, including the further development of our Academy and repairing service.”

Introduction of online repairing services reinforced the Company’s commitment to responsible consumption and product longevity and its presence in skateboarding and racket sports with two remarkable athletes as Global Brand Ambassadors: 2-times Olympic gold medalist for skateboarding, Keegan Palmer, and padel star Arturo Coello. 

The company is targeting continued growth in 2025, supported by expansion into new markets and a focus on experiential retail that has helped it build a loyal and young customer base. Golden goose has also announced a strategic 12 percent investment by Blue Pool Capital, founded by Joe Tsai, Co-Founder and Chairman of Alibaba Group.

About Golden Goose

Golden Goose is a Next Gen global luxury company founded on a passion for all things that are ‘perfectly imperfect’, authentic and unique.

The Golden dream began back in 2000, in a garage-turned-office in the industrial town of Marghera, near Venice. Once their first ‘house’ was founded, all that was missing was the right name. The choice fell on Aesop’s, the ancient Greek author,  best-known fable, ‘The Goose that Laid the Golden Eggs’. Since then, the team has travelled to many places that have inspired them through the years, exploring different worlds such as art, which has always been at the heart of every style and design choice they’ve ever made.

Today, Golden Goose is a luxury brand specialised in the sourcing, design, and distribution of iconic products, primarily sneakers complemented by apparel, accessories and bags. The brand pioneered the ‘casualisation’ and ‘sneakerisation’ of the global personal luxury goods market, with the creation of their signature sneakers handcrafted in Italy. 

In pursuing their goal to stand out with their innovative artisanal products, they’ve become synonymous with high quality, meticulous attention to detail, and iconic lived-in signature. Their ambition is to contribute to bringing the Italian handmade tradition to the world, promoting craftsmanship excellence and local production.

With the ambition of bringing Italy’s “hand-made tradition” to the world, the brand combines artisanal craftsmanship with ‘Made in Italy’ manufacturing, creating products that combine Italian wearability with an urban vintage flavour. Today, Golden Goose, whose products resonate deeply with a new generation of luxury consumers, has a community of two million Dreamers. Golden Goose is present in the Americas, Europe, the Middle East and APAC, with 215 stores and a strong online and wholesale distribution.

Per the website: ‘Our family is ignited by energy, positivity, and shared values. We let each individual’s creativity flow, we put our trust in each other and in our dreams. Everybody can be a part of this: being Golden means sharing these ideals and making them your own. This is who we are and what we represent: a patchwork of stories, memories, and experiences that bring us together.’

The luxury brand recently welcomed new Global Brand Ambassadors, tennis stars Jasmine Paolini and Zizou Bergs, and padel icons Marta Ortega and Juan Lebrón. They join Olympic skateboarding champions Keegan Palmer and Cory Juneau, and padel champion Arturo Coello, to embody the brand values of family, passion, and authenticity.