Last update on: 10:58 am September 23, 2024 by fashionabc
SpreeAI uses artificial intelligence to help customers determine their perfect size. The platform hopes to increase conversions and reduce returns, with a core focus on revolutionising the ecommerce and fashion landscapes.
SpreeAI creates a retail experience tailored to the unique needs of each customer, using AI technology
By embracing AI-powered hyper personalisation, SpreeAI creates a retail experience tailored to the unique needs of each customer. By analysing body measurements and providing personalised recommendations from a single photograph, SpreeAI helps customers find the perfect fit. This not only reduces the frustration of ill-fits but also minimises returns. Embracing AI in the space of sizing and fit is a game-changer that benefits the retailer and shoppers alike.
The global clothing market is expected to be worth USD 2.25 trillion by 2025. And with digitalisation and e-commerce set to become the leading channel for shopping, retail platforms continue to adapt to changing consumer values.
The integration of AI in fashion retail is poised to be a game-changer. Per McKinsey: “In the next three to five years, generative AI could add $150 billion, conservatively, and up to $275 billion to the apparel, fashion, and luxury sectors’ operating profits…”
Per Jing Daily: ‘Eighty percent of online shoppers in the US are more likely to make a purchase if retailers offer personalisation, according to research by Epsilon, findings echoed by a recent Klarna survey that found 65 percent of respondents want shopping experiences to become more personalised in the future, with 23 percent stating that they would be willing to rely on AI to advise them which clothes best fit their body and style.’
The ability of SpreeAI to transform a single image into a customised retail experience sets it apart from traditional retail. Its advanced algorithms analyse the consumer’s body shape and dimensions and ensure that each customer receives recommendations that are aligned with their individual fashion preferences. As a result, SpreeAI is paving the way for an intuitive and satisfying retail experience, one that resonates with consumers on a personal level.
The team spearheading SpreeAI
SpreeAI is transforming the retail landscape by allowing users to virtually try on garments in just seconds, making shopping more immersive and personalised than ever before. Behind this revolutionary platform is a panel of distinguished leaders who are not only shaping the future of fashion technology but also championing diversity and social impact.
At the helm is CEO John Imah has made notable contributions to tech, entertainment, and fashion. His previous roles include executive positions at Samsung, Amazon, Twitch, Meta, and Snap Inc. Imah’s leadership not only advances SpreeAI but also serves as a beacon of inspiration in the African American community, driving inclusive representation for minorities in technology and fashion. His motto, “aspire to inspire before you expire,” reflects his commitment to empowering people of colour in tech and promoting diverse representation in traditionally underrepresented industries.
SpreeAI uses AI to create a personalised retail experience
Supermodel Naomi Campbell, Board Member, has been a formidable presence in fashion since the ’80s. She is the first black woman to appear on the cover of Time Magazine and Vogue France. Moreover, her ventures in business, acting, and music, her advocacy against racial discrimination and her philanthropic efforts, including founding ‘Fashion for Relief’ and supporting global charities like the Nelson Mandela ‘Children’s Fund’, have made her an influential figure. As a board member at SpreeAI, Naomi brings a wealth of experience and a unique perspective that will contribute to the company’s mission of transforming fashion retail through advanced AI technologies.
Bob Davidson, Chairman of the Board, has held executive positions in NASDAQ and NYSE-listed firms, co-founding Davidson and Associates and spearheading the acquisition of Blizzard Entertainment. He also founded the Davidson Institute and its Davidson Academy. Larry Ruvo, Board Member, leads Southern Wine and Spirits of Nevada. He founded ‘Keep Memory Alive’, supporting the Lou Ruvo Center for Brain Health in Las Vegas. Additionally, he serves on the Board of the American Gaming Association and is a Gaming Hall of Fame member.
Together, this diverse and accomplished leadership team is propelling SpreeAI to new heights. With a commitment to innovation, inclusivity, and social impact, they are not only setting a new standard in fashion retail but also inspiring the next generation of leaders to push boundaries and embrace technology as a force for good.
How To ‘Try-On’ A Garment on SpreeAI
Choosing the right size is a major obstacle in fashion e-commerce, and solutions like SpreeAI hold the potential to democratise the system and improve shopper satisfaction. With its intuitive interface and advanced technology, the process is user-friendly and efficient. To get started, users can upload a photograph of themselves into the app. The system processes the image, enabling them to see how various outfits would look on their own body.
SpreeAI’s AI technology goes beyond mere visual representation; it suggests the best size for the user and predicts the garment’s fit using a detailed heat map. This feature not only enhances the shopping experience but also adds a level of personalisation. After completing the virtual try-on, users can continue shopping on the platform. In this manner, SpreeAI is redefining the traditional shopping experience by transforming it from a passive activity into an engaging and highly personalised process.
Per the official website: “Beyond individual use, SpreeAI also emphasises the social dynamics of fashion. The product facilitates the sharing of fashion choices with friends and family, providing a mechanism for instant feedback on style decisions. This communal feature significantly boosts consumer engagement and transforms shopping into a more interactive and connected experience.”
SpreeAI: Pioneering a Sustainable Shopping Experience
Problems with size and fit account for over half of all fashion returns and the high rate of fashion returns affects fashion retailers’ bottom line. Per Forbes: ‘The combined costs of shipping, processing and restocking can amount to about 66 per cent of the price of the product, according to reverse logistics firm Optoro’
To deal with online uncertainty, customers have taken to ordering multiples of one item to figure out the right size at home and return the rest. Guessing the right size is not only irritating for customers, returns erode margins and profitability. Almost a quarter of apparel bought online is returned, per Coresight Research, with the top reason being fit.
SpreeAI is driving sustainability through personalised AI sizing
SpreeAI is driving sustainability through personalised AI sizing that could reduce returns and the carbon footprint that goes along with them. Can it work? Yes. By addressing improper fit, SpreeAI virtual try-on technology visualises how garments fit with remarkable precision, minimising the chances of returns. Fewer returns mean less transportation and packaging waste, significantly cutting down the carbon footprint associated with reverse logistics. This contributes to an eco-friendly retail ecosystem, making shopping more efficient.
Per The Ethos: ‘Reducing the frequency of returns has a direct, positive impact on sustainability initiatives by reducing emissions and decreasing waste. And that adds up fast. Fashion’s carbon pollution accounts for ten percent of total global emissions. “Returns are a problem that impacts a brand’s sustainability efforts. U.S. eCommerce apparel returns due to fit alone result in approximately 168,337 tons of landfill waste and 1,043,481 tons of CO2 contributed to the atmosphere annually,” Daina Burnes, CEO of Bold Metrics, said in a statement.’
By leveraging AI effectively, especially in optimising apparel fit and sizing, SpreeAI is setting a new standard for the fashion industry, and encouraging a greener, responsible approach to shopping. In fact, AI should serve as a valuable guide for fashion brands and retailers looking to remain competitive, retain consumers, and increase revenue.
Conclusion
AI-powered sizing recommendation tools like SpreeAI create a win-win scenario for all stakeholders including fashion brands, retailers and consumers. Customers enjoy a satisfying retail experience; they don’t need tailoring to tweak the fit, or return what they purchased. Retailers benefit from fewer returns and higher customer retention. Yes, AI is set to disrupt e-commerce and prove that, in fashion, one size really doesn’t fit all.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
