How To Add A Unique Edge To Your Fashion Brand: 5 Top Tips
The fashion industry is packed full of brands looking to make their mark. Competition is fierce amongst competitors, and it is becoming increasingly difficult for new brands to make their business stand out. To make your mark on the fashion industry, you need to offer something different from others. Adding a unique edge to your brand is the key to success. This helpful guide will show you how from choosing a clothes warehouse with variety to conducting competitor analysis.
Set Yourself Aside From Your Competitors
If you want to add a unique edge to your brand, you must start researching your competition. Doing this will allow you to spot gaps in the market that others may be missing. For example, you may discover that some of your biggest competitors are not inclusive. You can then carry this forward to your brand and offer a range of products that cater for all sizes.
If you have never conducted a competitor analysis before, you can find out how by referring to some online research. Although a competitor analysis takes time, the information it can give you will be highly valuable. Using these results, you can put in the work to make your brand unique and offer your customers something different from what is already on the market.
Be Active On Social Media Platforms
If you want to add a unique edge to your brand, get active on social media platforms. If you create a social media presence, you are helping to increase the awareness of your brand. It can help you generate more potential leads and grow your customer base on a wider scale. Social media platforms are powerful tools, and they enable you to reach out to customers regardless of where they are in the world.
You can also use social media to send out targeted ads. This can help your brand get in front of new customers who may never have heard of you before. You can learn more about the importance of social media marketing by conducting some online research. If your brand doesn’t have an online presence – now is the time to change that to help you stand out.
Sell A Wide Range Of Styles
Does the clothes warehouse you use offer a wide range of clothing? If the answer to this question is no, it is time to start looking elsewhere for your wholesale clothing. If you want to make your brand stand out, you need to give your customers a choice. Narrowing down your brand and making it too niche can minimise your customer base, and they may feel like they have to shop elsewhere to find an outfit they like.
When choosing your clothes warehouse, look for a wholesaler that offers variety. Take a look at Stylewise Direct wholesale clothing as an example. Rather than offering one style of clothing, they have a wide product catalogue. You can switch up your product range as the seasons change, making your brand more appealing to customers. The wider you can grow your customer base, the more profit your brand will make.
Reward Your Customers
If you want to add a unique edge to your fashion brand, it’s not just about choosing a good clothes warehouse and being active on social media. Your success lies down to your customers. Those who can retain a loyal customer base will remain successful. So, your brand should take the time to reward your customers now and then to show them that you appreciate them.
You can reward your customers in many ways. If you have a mailing list, you can send them the occasional voucher code to thank them for being a loyal customer. You can also hold competitions on your social media platforms and give away prizes. Acts of kindness like this will help make your brand stand out amongst others. If a customer has a good experience with your brand, they will likely share this with others, and you will also benefit from free word-of-mouth marketing.
Meet The Customers Shopping Demands
Brands are now starting to notice that the way customers choose to shop is drastically changing. While some still prefer shopping in retail stores, others have become engrossed in eCommerce. Now, customers can purchase items online, no matter where they are in the world. Fashion brands must offer their customers multiple shopping experiences to keep up with this. Avoid limiting your brand to one retail unit. Give customers the chance to shop online too.
Doing this will give your brand a competitive edge over your rivals who choose to neglect online shopping. The figures speak for themselves. In 2020, 87% of people in the UK made a purchase online. This goes to show that the demand for online retail is rising. If your brand isn’t available online, you could be missing out on a lot of new customers and profit.
