Today, social media is an important way of sharing knowledge, showcasing skills, and building connections worldwide. As a result, several industries, like the fashion industry, take this as an advantage to reach out to their potential customers and increase their engagement.
Most significantly, out of the most suitable and eye-catching apps in the social media marketing strategy for the fashion industry is TikTok. Although Instagram is known to be the most influential platform for the fashion world, many fashion brands have started including TikTok in their social media marketing strategy.
As you read further, you will understand why TikTok is a suitable platform for fashion businesses, how fashion industries grow their influences through the help of TikTok growth agency services, fashion companies that use TikTok most, and some other relevant information.
Why TikTok?
Since 2018 when it was launched, TikTok has been a popular and influencer social media app used by Gen Z, mostly people between the age of 15-25, while the percentage of the ages above is small.
As a result, the platform seems to be a perfect fit for fashion businesses. Most fashion brands have started using the app since the outbreak of COVID-19 in 2020, and TikTok has helped them generate leads, reach their potential customers, and increase the influence of their businesses.
How Fashion Industries Grow Their Influence On TikTok
It is one thing to know the right place; it’s another thing to effectively utilize the available opportunities to get the desired results of the right place. Most fashion industries have embarked on market research and have drafted the major strategies to influence and reach their customers without stress on TikTok. Some of these are well explained below:
Purchasing TikTok Packages
This is one of the most important strategies to generate leads and reach out to customers on TikTok. Most fashion industries tend to buy TikTok followers from TikTok growth agencies to gain more views and popularity on TikTok. However, one of the most notable companies where most brands get their packages is SocCeleb.
Moreover, due to the purchase of TikTok followers, views, and likes from the TikTok growth agency, most of their videos appear in the ” For You Page,” which boosts their engagement.
Paying TikTok Influencers
Another way most fashion industries get engagement is by connecting to TikTok influencers. TikTok has made it easier for any brand to connect with its most popular influencers through a marketplace called TikTok Creator Marketplace. Therefore, through this service as a brand, you can connect to creators and influencers who can use their expertise and influence to grow your business.
Creation Of Unique Content
This is an essential strategy to go viral on TikTok. Nobody will watch, like, and invest in your business if they’re not captivated or engaged. In the first place, the reason why the content are posted is to captivate, generate leads and call your potential customers to action.
Therefore, as mentioned above, most fashion industries seek the help of professional content creators and influencers on TikTok who understand how to create and edit captivating TikTok videos. Some also seek the help of TikTok growth agency services like SocCeleb or read their blogs.
Fashion Companies That Use TikTok
Currently, many fashion industries are using TikTok as their social media platform. As mentioned earlier, the majority of these brands joined TikTok during and after COVID-19, and since then, they have reached some of their potential customers and are still building their businesses on the platform.
Some popular brands include Gymshark, Pretty Little Thing, Gucci, Louis Vuitton, Nike, The North Face, Balenciaga, and some second-hand fashion platforms like Vestiaire collective, Poshmark, and others.
Gymshark
Gymshark is known for producing fitness apparel and sportswear, including footwear, tracksuits, bikini, and others. It was founded in June 2012, and currently, it has over 4.3 million followers and 66.6 million likes on TikTok.
Gucci
Gucci is a popular brand that sells footwear, accessories, ready-to-wear, handling, and home decoration. It’s based in Florence, Italy, and its influence has reached the whole world. It has over 2.6 million followers and 21.0 million likes on TikTok.
Pretty Little Thing
Pretty Little Thing is an excellent plug for women’s fashion clothes. It’s based in Manchester, UK. The company operates in major regions, including the Middle East, North Africa, Australia, the US, France, and others. Its followers on TikTok is around 2.0 million, while its likes is 42.2 million.
Nike
Nike is a worldwide multinational corporation specializing in the design, manufacturing, and development of footwear, accessories, apparel, and others. Its headquarters is in Oregon, US. Its followers and likes on TikTok are 3.4 million and 10.7 million, respectively.
Louis Vuitton
Louis Vuitton is also a famous fashion company on TikTok. It was founded in 1834 by Louis Vuitton in Paris, France. It produces and distributes shoes, bags, ready-to-wear, watches, jewelry, and others. Its current followers and likes on TikTok is 6.4 million and 37.5 million, respectively.
Primark
Primark is a multinational fashion retailer that specializes in the distribution of clothing, cosmetics, and housewares. Currently, it has about 754.3k followers and 9.2 million likes on TikTok.
FAQ
Is TikTok Suitable For Fashion?
Yes, TikTok is a perfect platform for fashion companies to advertise their products through videos. It’s the next fashion platform to Instagram, and most fashion companies are currently using it.
Can Brands Go Live On TikTok?
Absolutely yes, TikTok is a perfect social media app for brands to showcase their products to potential customers through live videos. TikTok brands can engage with followers in real-time and longer-form video content.
Are Their Content Creators On TikTok?
You can easily find professional content creators who can help you design and edit your content on TikTok. You can assess them from the marketplace created by TikTok called the TikTok creator marketplace.
Conclusion
TikTok is now one of the favorite platforms to get engagement and reach potential customers for popular fashion companies. These companies can create both short and long-form video content, and most times, they can engage their followers through like videos.
Most importantly, these fashion industries were able to gain influence and go viral due to getting TikTok followers, views, and likes from TikTok growth company services. However, if you also want to boost your TikTok business account, you can get TikTok followers from SocCeleb.
