SKIMS‘ new swim collection for Spring 2025 features bikinis, one-piece swimsuits and beach accessories and is set to launch on March 6.
Kim Kardashian Launches SKIMS Swimwear Collection
Kim Kardashian has announced the launch of SKIMS’ new swim collection, which is set to drop on March 6. “Three years after its breakout launch, the game-changing swim that started it all is back to break the internet (again),” Kardashian wrote in an Instagram post, alongside photographs of her modeling bikinis, cover-ups and beach accessories from Skims Swim Spring 2025 collection.
According to a statement from the lingerie and swimwear company, the swim collection is returning in time for Spring 2025 with new styles, prints, necklines and silhouettes. The line will feature “versatile pieces perfect for a getaway wardrobe,” including bikinis in five different bright colours and animal prints — the colours are named champagne leopard, champagne-tiger, snow, tide, and SKIMS’ signature onyx — with coverups.
As for the shoot that aims to “break the internet” again, Kardashian teamed up with Playboy photographer Ana Dias and snapped these photographs on a Bahamas beach. The “electrifying imagery,” as the release describes it, shows Kim Kardashian in new pieces like the cami top and bikini bottom in champagne leopard.
Kim Kardashian Launches SKIMS Swimwear Collection
“Whether you’re lounging poolside or basking on the beach, this collection is your passport to a sexy getaway wardrobe that exudes confidence and effortless style,” SKIMS says of the collection. According to SKIMS, the collection will feature swimsuits, terry and cotton jersey cover-ups and an array of poolside accessories. “I absolutely love how this collection has something for everyone–whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” Kardashian said.
Last month, Nike, Inc. and SKIMS teamed up to disrupt the fitness and activewear industry with the launch of NikeSKIMS, a new brand with a body-positive product portfolio for women athletes. It will debut its first collection in the US this Spring, with a global rollout planned for 2026.
About SKIMS
SKIMS was launched in September 2019 by reality TV star and entrepreneur Kim Kardashian, alongside her business partner and co-founder, Jens Grede. The brand was conceived as a solution-driven company specialising in shapewear, underwear, and loungewear, designed to cater to a wide range of body types and skin tones. Inspired by Kardashian’s personal experiences with shapewear and the challenges of finding products that fit well and match various skin tones, SKIMS debuted with the mission of inclusivity and innovation, quickly gaining attention for its bold vision and marketing strategy.
At its launch, SKIMS introduced products that emphasised both functionality and style. The brand focused on inclusivity by offering an extensive size range, from XXS to 5X, and diverse shades to match a variety of skin tones. This approach differentiated SKIMS from traditional shapewear brands and resonated with a broad audience, establishing its position as a leader in the industry. Its initial product line sold out instantly, signaling a demand for its inclusive designs.
Kim Kardashian Launches SKIMS Swimwear Collection
SKIMS has gained prominence through strategic collaborations and endorsements. In 2021, the brand became the loungewear and underwear partner for Team USA at the Tokyo Olympics. The collaboration highlighted SKIMS’ commitment to empowering athletes, with comfortable, high-performance apparel. This was further highlighted in SKIMS collaboration with The North Face for a limited edition collection of performance wear.
Recently, Dolce&Gabbana collaborated with SKIMS to launch a limited edition collection. The co-designed capsule of lingerie, shape-wear and lounge wear merges Dolce&Gabbana’s Sicilian heritage and Mediterranean vibe with SKIMS’ sculpting and size inclusivity, with focus on the sculpting shape-wear that SKIMS is acclaimed for. Per Forbes, ‘The cultural weight of Dolce&Gabbana’s Sicilian heritage—highlighted through details like leopard prints and figure-hugging corsets—infuses a timeless sophistication into the SKIMS shape-wear pieces that still stay true to the SKIMS DNA and prioritise comfort.’
Despite its relatively short history, SKIMS has achieved remarkable financial success. Per BOF: ‘SKIMS, the shape-wear and intimate brand created by Kim Kardashian, has raised $270 million in a Series C funding round that values it at $4 billion.’
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
