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Ledger collaborates with Fendi and Ambush
Ledger, a leading provider of cryptocurrency hardware wallets, has collaborated with two powerhouse fashion brands, Fendi and Ambush, to bring the highest level of security to the world of fashion. These two groundbreaking collaborations that merge high fashion and cutting-edge security technology is a bridge for innovation, craftsmanship and heritage in the physical and virtual luxury space.
In 2022, the collaboration with Fendi was a first-of-its-kind alliance that combined the iconic fashion brand’s design aesthetic with Ledger’s state-of-the-art security technology to create limited edition cases for cryptocurrency hardware wallets. Inspired by Fendi’s iconic Baguette and O’Lock, Fendi reimagined its classics as two emboldened wallet cases crafted from lightweight high-shine aluminium.
Ledger X Fendi
Ledger’s most recent collaboration with Tokyo-based contemporary jewelry and fashion brand Ambush founded by Japanese designers Verbal and Yoon, further showcases the company’s commitment to innovation and design. The limited edition Ambush x Ledger Case for the upcoming Ledger STAX features a polished design aesthetic, an intuitive interface, and cutting-edge security capabilities that guarantees the absolute safety of cryptocurrency transactions. Designed by Ambush co-founder and creative director, Yoon Ahn, who sought inspiration from a water droplet, the silhouette is creatively designed in the form of liquid metal with a metallic covering and padded black interior.
“Increasingly our technology choices reflect a facet of our personalities. The culture we consume, share, and collect is digital; Yoon and Verbal move effortlessly between the physical and digital as if the boundary doesn’t exist. We’re honored to have this case designed by Yoon to be our first collaboration for Ledger Stax,” says Ian Rogers, Chief Experience Officer at Ledger.
Ledger X Ambush
As the world becomes increasingly digital, the need and access for secure storage of cryptocurrencies is pressing. Ledger, acknowledged as the global leader in Critical Digital Asset security and utility, has earned the trust of cryptocurrency users due to its robust security features and user-friendly interface so we envision that carrying Ledger Stax will become as ubiquitous as a mobile phone, not only with ‘geeks’ but with a broader audience worldwide.
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Jasmeen Dugal
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country's advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
