LVMH and Loewe name Jack McCollough and Lazaro Hernandez as Loewe’s creative directors. The duo will succeed Jonathan Anderson and their appointment will take effect from 7th April 2025.
LVMH and Loewe name Jack McCollough and Lazaro Hernandez as Loewe’s creative directors.
Jack McCollough and Lazaro Hernandez, the founders of American fashion brand Proenza Schouler, will have the entire creative responsibility of all Loewe collections across womenswear, menswear, leather goods and accessories.
Their work over the past two decades has played a significant role in shaping modern luxury fashion while cultivating a dialogue with contemporary culture. Their design practice, rooted in a rigorous exploration of craft filtered through an artistic sensibility, has evolved the fashion industry and aligns with the values which underscore Loewe’s 179-year heritage.
“I have long admired Jack and Lazaro’s work at Proenza Schouler, their eclectic creativity and dedication to craft make them a natural choice to build the next chapter for Loewe. I look forward to seeing them lead the evolution of the House,” said Sidney Toledano, Former Chairman, LVMH Fashion Group, who was named Knight of the French Legion of Honour and Officer of the French National Order of Merit in 2011 and Officer of the Wissam Al-Arch by His Majesty King Mohammed VI of Morocco in 2007.
LVMH posted revenue of €84.7 billion in 2024 despite a challenging economic and geopolitical environment. “This capacity to weather the storm in highly turbulent times, already illustrated on many occasions throughout our Group’s history, is yet another testament to the strength and relevance of our strategy”, said Bernard Arnault, Chairman and CEO of LVMH. “The creativity and very high quality of our products, our steadfast commitment to excellence, the agility of our teams and the good geographic balance of our locations underpin the success of LVMH and its Maisons, backed by the dedication of all our people.”
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Jack McCollough and Lazaro Hernandez
Jack McCollough and Lazaro Hernandez founded New York based womenswear and accessories brand Proenza Schouler in 2002. The duo met while studying at Parsons School of Design, eventually collaborating on their senior thesis which became their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought by Barneys New York.
Proenza Schouler makes luxury fashion for the discerning urban woman. The work is defined by the use of fine luxury materials and high quality. Awarded with the inaugural CFDA Vogue Fashion Fund award in 2004, the fashion brand quickly carved a niche. Since, Proenza Schouler has won five CFDA awards, including the 2003 Swarovski award for Ready-to-Wear, 2009 Accessory Designer of the Year Award, and Womenswear Designer of the Year Award in 2007, 2011, and 2013.
Proenza Schouler launched its first handbag collection in 2008. In 2012, the brand launched their footwear collection. Proenza Schouler has also collaborated with L’Oréal, Birkenstock, and Mercedes-Benz. In 2019, Proenza Schouler White Label was launched and derives its aesthetic from elements found in the brand history but rendered in a more casual, accessible style.
Proenza Schouler has a flagship at 121 Greene Street in New York, and is sold in over 350 stores including Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Harrods, Galeries Lafayette and Printemps. The brand is available on its official website and through e-commerce retail partners. Founders Jack McCollough and Lazaro Hernandez stepped down as Creative Directors, effective January 31, 2025. They will remain on the board and will continue to be minority shareholders.
Loewe
Founded in 1846 as a leather making collective, and acquired in 1996 by LVMH Moët Hennessy Louis Vuitton, Loewe has been reinventing leather craftsmanship for almost 200 years. Its journey is defined by an obsessive focus on craftsmanship and an expertise with leather.
Based out of its main workshop in Madrid, which remains in operation to this day, the House is committed to supporting the artists and creators informing its work. Today, Loewe’s master artisans combine their craft knowledge, accumulated over generations, with new technologies to produce iconic objects presenting both instant appeal and enduring style.
Since 2013, Jonathan Anderson, Loewe’s Creative Director, has been carrying this vision ever further. Through a redesign of the brand identity, a modern articulation of its commitment to craft (with the launch of the Loewe Foundation Craft Prize, for instance), and a series of genre-defining Women’s and Men’s collections, Loewe has been further elevated as an influential and global cultural force.
Craft and luxury are inextricably linked, and at Loewe, the one makes the other feel more accessible and tangible. Passing down their knowledge and wisdom from one generation of master artisans to the next, our rich legacy of craftsmanship remains the living soul of the house. These core values are reflected in their belief in the importance of craft in today’s culture, modern interpretations of historical artistic achievements and their commitment to supporting contemporary art, craft and culture.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
