Coty-owned Max Factor is grounded in over a century of professional expertise and artistry. Make-up as we know it was invented by Max Factor himself and his vision continues today through our award-winning, high-quality products that reveal your extraordinary side. Let’s take a look at some of the beauty brand’s bestsellers!

Crème Puff Powder Compact

Max Factor Crème Puff Powder Compact is a medium to high coverage pressed powder with a flawless matte finish. It’s an all-in-one makeup that can perfectly even skin tone for an instantly radiant complexion. And, the beauty brand’s iconic puff is now back with its ultra-soft, premium applicator allowing for smooth and easy application. The benefits are there for everyone to see! You can see instantly radiant skin; the light-reflecting particles give a soft, subtle glow; proven skin compatibility, it works for all skin types; the product provides medium to high coverage with superfine matte finish; and its formula absorbs excess oils. Perfect to carry you from day to late evenings, simply slip Max Factor Crème Puff Powder Compact into your bag and apply when you need to freshen your look in a jiffy!

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Facefinity All Day Flawless Foundation

For a flawless, long-lasting look, Max Factor Facefinity All Day Flawless Foundation now has Climate Proof Protection. This 3-in-1 liquid combines a primer, concealer and foundation for up to thirty hours of wear, as per the brand. The lightweight and breathable vegan formula conceals redness and covers imperfections. This soft-focus, airbrushed finish foundation has climate-proof protection; waterproof, heat-proof and humidity-proof. It has SPF20 protection from damaging UVA and UVB rays, while also protecting against external aggressors such as-blue light and pollution. What’s more, the smooth base holds makeup in place while the concealer covers imperfection and dark circles. The flexi-hold technology moves with your skin for a flawless, lasting finish that is transfer-proof. With three types of oil-absorbing powders, it perfectly glides onto and fuses with skin for quick application and a long lasting matte finish. It’s available in 33 shades, with a range of undertones to help you find the perfect match for your complexion.

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Masterpiece Max Mascara

It’s the volumising mascara makeup artists are referring to as a cult classic! Perfect for when you want full volume and with zero clumps, Masterpiece Max Mascara takes the guesswork out of the equation and has you covered. The product’s smooth, buildable formula creates bold lashes which are up to four times bigger than the size of your bare lashes in just one sweep of the wand. Simply apply the mascara from the roots through to the tips and wait until the mascara dries before applying the second coat. This volumising mascara separates each lash to perfection and adds a voluminous, dramatic effect as its formula provides 4x your bare-lash volume and is both smudge-proof and clump-free.

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Miracle Pure Eye Enhancer

Get the look of “eight hours’ sleep in a tube” with Max Factor’s Miracle Pure Eye Enhancer concealer. This colour-correcting and anti-fatigue cream concealer instantly brightens under-eyes by working to counteract dark circles. It is made with a skincare base, including caffeine and vitamin C to reduce the appearance of dark circles and puffiness over time. Available in six shades, the lightweight and buildable vegan formula melts seamlessly into skin, feels comfortable and smooths the look of fine lines around the eyes. Begin your morning routine and wear on its own or layer with your go-to Max Factor foundation. Simply use the massaging applicator to wake up your under-eye area. The product is clinically proven to reduce the appearance of dark circles, improve under eye radiance and reduce the appearance of dark spots.

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Lasting Performance Foundation

All of us appreciate of the importance of well-done base makeup—everything else looks better when our foundation is blended just right. Whether it’s party season or a heavy work day, we’re all looking for the perfect foundation that’ll stay in place through the day, at all-night parties or on long-haul flights when re-application is just too much work.  A flawless, natural-looking base that lasts all day is possible, discover your shade from Max Factor’s Lasting Performance Foundation for seamless, touch-proof coverage and a fresh-faced finish. Easily one of the the best long-lasting foundations in the beauty space and available in thirteen shades to flatter different skin tones, this product from Max Factor won’t let you down from morning to night.

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