British online fashion retailer ASOS unveils ‘ARRANGE’, a premium womenswear label available exclusively on asos.com. ARRANGE builds on the retailer’s portfolio of existing brands.
New premium brand ARRANGE launches exclusively on asos.com
London-born and women-led, ARRANGE offers a capsule collection of occasion wear and luxury essentials. Combining a couture sensibility with a practical mindset, each piece is designed and pattern-cut in-house from premium materials and sized inclusively from UK 4-30. Signature design details like oversized paillettes, hand- painted prints, bold colours, and experimental silhouettes appear throughout the collection.
The ARRANGE campaign spotlights the collection’s craftsmanship and unexpected pairings of cut, colour, proportion and texture. Priced from $34.99 to $399, standouts include a dramatic embellished skirt, ice-blue trapeze top, tobacco suede trousers and a red co- ord set with white contrast stitching.
“We’re really excited to be the exclusive launch partner for ARRANGE, continuing our commitment to giving ASOS customers the best in fashion. The designers’ passion for this premium brand shines through in the level of detail and craftsmanship in the collection,” says Vanessa Spence, Executive Vice President, Brand and Creative at ASOS.
“We achieved our key priorities for the year, significantly reducing our inventory position, while generating positive adjusted earnings before EBITDA and free cash flow. Following the year end, we further strengthened our balance sheet with our Topshop/Topman joint venture and our refinancing“, said ASOS CEO José Antonio Ramos Calamonte.
“Our product is now in the strongest position it has been in years, with the right level of newness to excite customers, and we have fundamentally improved our profitability through a relentless focus on operational efficiency. There is much work to do, but we have already seen our efforts rewarded with new product sales increasing 24% year-on-year over the last three months.”
About ASOS
Founded in 2000 by Nick Robertson, Andrew Regan, and Quentin Griffiths with the mission to be the world’s number one fashion destination for fashion-loving 20-somethings, ASOS has 20m active customers in over two hundred markets. The retailer offers new collections each season through its brands including TopShop, TopMan, Miss Selfridges, Weekend Collective, Reclaimed vintage, Collusion, ASOS 4505, ASOS Luxe, ASOS Editions and ASOS Design.
ASOS was founded in 2000 with the mission to be the world’s number one fashion destination for 20-somethings.
By 2001, the company was listed on the Alternative Investment Market of the London Stock Exchange, a pivotal step that propelled its growth. Despite the Buncefield Fuel Depot explosion in 2005, ASOS rebounded, refocusing on its core young adult consumer demographic. By expanding with online shops in markets like France, Germany, and the US, and opening offices in cities such as Sydney and New York, ASOS solidified its global presence as a leading e-retailer.
Over the years, ASOS has embraced digital innovation and social media to connect with its consumer base, growing its influence with campaigns like #AsSeenOnMe, which encouraged users to share their ASOS outfits online. The company navigated challenges brought by the worldwide pandemic, offering support to small businesses and later acquiring well-known brands such as Topshop and Miss Selfridge.
In September 2024, ASOS entered into a joint venture agreement with Heartland’s subsidiary to acquire the Topshop and Topman brands, which is expected to further strengthen its market position. With an in-house design team and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test and React, ASOS also makes the latest fashion trends accessible to all.
Sustainability and social responsibility have become central to ASOS’s mission, with initiatives like “Fashion with Integrity” that aim to reduce the company’s environmental impact and promote ethical practices. Today, ASOS continues to be a pioneer in online fashion retail, with a commitment to innovation, inclusivity, and sustainability, ensuring its role as a major player in the global fashion industry.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
