Nike, Inc. and SKIMS are teaming up to disrupt the fitness and activewear industry with the launch of NikeSKIMS, a new brand with a body-positive product portfolio for women athletes. NikeSKIMS will debut its first collection in the US this Spring, with a global rollout planned for 2026.

NikeSKIMS — a new brand for women co-created by NIKE, Inc. and SKIMS

NikeSKIMS — a new brand for women co-created by NIKE, Inc. and SKIMS

The new brand, NikeSKIMS, integrates NIKE Inc.’s approach to advanced innovation, sport science and athlete insights with SKIMS’ inclusive solutions for all body types. The collaborative brand is rooted in a desire to invite a new generation of women into fitness with disruptive products designed for different sizes, perhaps with sculpting shape-wear that SKIMS is known for.

“Over the past five years, SKIMS has redefined the intimate and casual apparel landscape, championing inclusivity and confidence,” says Jens Grede, Co-Founder and CEO, SKIMS. “This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”

The new brand is a winner for Nike–before its official launch! ‘The stock was up 4.5 percent to $76.30 in midday trading, on pace for its largest percentage increase since Sept. 20.,’ per Market Watch. What’s more, this announcement follows SKIMS’ collaboration with outdoor gear brand The North Face, including redesigned skin-toned, size-inclusive styles that sold out in minutes. During the same month, Kardashian also opened the first-ever SKIMS flagship store in New York City, a 6,570 sqft space spanning four floors.

NikeSKIMS is poised to set a new standard in the global fitness and activewear industry with an extensive size-inclusive line of training apparel, footwear and accessories. The products will be both functional and flattering, meeting the unique needs and preferences of women athletes around the world and revolutionising the way they experience sport.

NikeSKIMS

NikeSKIMS is poised to set a new standard in the global fitness and activewear industry with an extensive size-inclusive line of training apparel, footwear and accessories.

“We’re energised by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” says Heidi O’Neill, President of Consumer, Product and Brand, NIKE, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with a product that makes them feel strong and sexy.”

NikeSKIMS’ approach to product design is inspired and informed by athletes, sport and the female form, so women can move with confidence, be it at the gym, on the field or everyday life. It views its role as a trailblazer in breaking barriers in the fashion industry, shifting the focus from traditional, exclusive beauty standards to celebrating the diversity of modern consumers. This vision is reflected in its extensive size range, ensuring that everyone can find products that feel tailored to their unique needs.

“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. “This partnership is the culmination of that shared vision, delivering a product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered.”

The new brand advances Nike and SKIMS’ status as disruptors and their obsession to serve women around the world, drawing on learnings from SKIMS’ rapid rise and the NIKE, Inc. history of advanced innovation. Further, NikeSKIMS builds on NIKE, Inc ‘s broader commitment to growing its women’s business, inspiring women athletes around the world to dream big — and enabling them in their pursuit with fitness apparel and footwear. Nike returned to Super Bowl advertising this year for the first time in 27 years with a 90-second spot that featured female athletes, including WNBA players Caitlin Clark, Sabrina Ionescu and A’ja Wilson, gymnast Jordan Chiles, sprinter Sha’Carri Richardson and tennis player Aryna Sabalenka.

FAQs: Tips for Plus-Size Women to Shop for Athletic Wear

What should plus-size women look for in athletic wear?

Plus-size women should prioritise fit, comfort and functionality when shopping for athletic wear. Look for moisture-wicking fabrics that keep sweat away, stretch materials for flexibility, and high-waist leggings or compression support for comfort. Choose pieces with flat seams to help prevent chafing.

How can I find the right size for athletic wear?

Always check the size chart and consider reading customer reviews for insights on fit.

What styles of athletic wear are most flattering for plus-size women?

High-waist leggings, A-line tank tops, and compression tops offer support and a flattering silhouette. Dark colours and subtle patterns create a slimming effect, while colour-blocking enhances curves. Opt for racerback or longline sports bras for additional lift and support.

How do I ensure comfort and avoid chafing during workouts?

Look for seamless or flat-lock stitched athletic wear to reduce irritation. Anti-chafing shorts, moisture-wicking leggings, and breathable tops help prevent friction. Applying a body glide or anti-chafing balm before workouts can also help.

Are there budget-friendly brands that offer quality plus-size activewear?

Yes! Many brands provide high-quality, affordable plus-size athletic wear. Top picks include Old Navy, Target’s All in Motion, Amazon’s Core 10, and Fabletics.