Prada Group announces the appointment of Silvia Onofri as Chief Executive Officer of Miu Miu, effective February 26, 2025. She succeeds Benedetta Petruzzo, who joined Christian Dior Couture as managing director in October.
Prada Group announces the appointment of Silvia Onofri as CEO of Miu Miu
Miu Miu’s revenues more than doubled in the third quarter of 2024, up 97 per cent in the first nine months of 2024. Alongside ambitious plans to expand its current stores and open up in new regions, Miu Miu has just appointed a new CEO, Silvia Onofri.
Per Vogue Business: ’One of her tasks will be to maintain Miu Miu’s momentum and desirability — Miu Miu’s revenues rose 97 per cent to €854 million in the first nine months of 2024. Another will be to retain its talented team. Dario Vitale, who was design director of ready-to-wear, left in January.’
Silvia Onofri: The New CEO of Miu Miu
Silvia Onofri holds a master’s degree in economics from La Sapienza University in Rome, with postgraduate studies at the London School of Economics and Greenwich University. She began her career at Bulgari and then assumed roles of increasing responsibility at Bally, rising to the position of CEO EMEA and then Chief Commercial Global Wholesale.
In February 2023, Onofri joined VF Corporation as Brand President for outerwear brand Napapijri, leading the repositioning of the brand “and named its first global creative director, Christopher Raeburn, the British designer known for his sustainable credentials as a recycling and upcycling fashion pioneer,’ per WWD.
MIU MIU: An independent label under Prada Group
Italian luxury fashion brand Miu Miu was established in 1992 by the independent and unconventional spirit of Miuccia Prada, as a subsidiary of Prada. Known for its playful yet sophisticated aesthetic, the brand distinguishes itself with a youthful and avant-garde approach to fashion.
Miu Miu has gained a reputation for combining vintage-inspired designs with contemporary trends, often incorporating bold prints, intricate embellishments and a rebellious vibe. Over the years, Miu Miu has expanded its influence in the fashion industry through ready-to-wear collections, accessories, footwear, and eyewear, and consistently positioned itself as an experimental counterpart to Prada.
MIU MIU: An independent label under Prada Group
Among its most celebrated collections, Miu Miu Spring 2016 stood out with its eccentric layering, clashing prints and Victorian-inspired elements, carving a niche in contemporary fashion. Miu Miu Fall 2021 also got a lot of attention for its micro-mini skirts, oversized outerwear, and quilted details that became an instant hit. More recently, Miu Miu Spring 2022 created a cultural moment with its low-rise mini skirts and cropped tops, which became some of the most photographed and worn items by influencers and celebrities.
Miu Miu’s campaigns are impactful, featuring a mix of Hollywood stars and rising talent. Miu Miu Women’s Tales 2011 showcases short films directed by female filmmakers, highlighting themes of femininity and empowerment. The Icons campaign, featuring celebrities Emma Corrin, Sydney Sweeney, and Sadie Sink, reinforces its status as a favourite among stylish creatives. Miu Miu Spring 2023 campaign featuring Kendall Jenner and Gigi Hadid emphasises the brand’s balance of high fashion and wearability.
Strong brand identity, creativity and dynamism continue to foster desirability. Andrea Guerra, Group CEO, commented in a company release: “We progressed through the year with another quarter of high-quality, like-for-like growth, supporting our positive trajectory in both revenue and margins. Our brands remain desirable and relevant, thanks to the strength and consistency of their identity, creativity and sharp positioning.”
MIU MIU: An independent label under Prada Group
Per Vogue Business: “Led by Miuccia Prada, Miu Miu has been on a sharp growth trajectory since 2022. It has been credited for driving trends such as ballet flats, panties over tights, a rebellious take on officewear and the low-rise ultra-mini skirt — trends that, alongside its mini leather handbags, have particularly resonated with the young Chinese consumer. Its growth continues to outperform the group’s largest brand, Prada.”
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
