Global athletic apparel and footwear brand Reebok has announced National Hockey League’s toughest and most dynamic players, Tom Wilson, as its new ambassador.
Reebok has announced Tom Wilson as its new ambassador.
The Washington Capitals right wing joins the Reebok family for the brand’s latest campaign, endorsing athletic footwear and off-ice training apparel, available on Reebok.com. The campaign taps into hockey’s fanbase while amplifying Wilson’s on-ice intensity and off-ice style.
Throughout his career, Wilson has shown a remarkable ability to bounce back from injuries and maintain peak performance, underscoring his alignment with Reebok’s values of perseverance and excellence. Reebok’s return to sport is about championing athletes who have drive and tenacity, making Wilson the perfect ambassador. Wilson’s stellar play on the ice is matched by his dedication to training, be it pushing his limits in the gym or his conditioning during off-ice drills.
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Tom Wilson
Tom Wilson is a Canadian professional ice hockey player for the Washington Capitals of the National Hockey League. Drafted sixteenth by the Washington Capitals in the 2012 NHL Entry Draft because of his reputation as a big hitter, Wilson made his NHL debut in the 2013-14 season.
Wilson made the Washington Capitals as a nineteen-year-old in 2013-14, playing all 82 games and finishing with three goals, seven assists 151 penalty minutes, seventh in the NHL. The 6-foot-4 forward saw his average ice time increase by three minutes per game, to 10:56, in his second season and he had four goals, thirteen assists in sixty-seven games. He finished fourth in the NHL with 172 penalty minutes.
Reebok has announced Tom Wilson as its new ambassador.
In 2015-16, Wilson improved on his offensive numbers with seven goals, sixteen assists. His numbers in the 2018 Stanley Cup Playoffs were even better. Wilson finished with five goals, ten assists and was plus-11 in 21 games. He scored in Games 1 and 4 of the Stanley Cup Final against the Vegas Golden Knights. Wilson’s offensive numbers hit new highs in 2018-19, when he scored twenty-two goals and finished with forty points. He followed that with twenty-one goals, including five game-winners, and forty-four points in 2019-20.
Wilson signed a seven-year, $45.5 million contract with the Washington Capitals on Aug. 4 2023. In the 2024-25 season, Tom Wilson achieved a career milestone by surpassing his previous high of twenty-four goals, reaching thirty goals on March 18, 2025 against the Detroit Red Wings. This accomplishment underscores his significant offensive contributions to the Washington Capitals.
Reebok
Reebok is a global athletic apparel and footwear brand known for its innovative designs and strong heritage in fitness culture. Founded in 1958 in England, Reebok quickly established itself as a leader in sportswear, pioneering the development of high-performance athletic shoes for a range of activities, including running, aerobics, and cross-training. The brand gained widespread recognition in the 1980s with the release of its iconic Reebok Freestyle, a shoe designed for women in aerobics. Today, Reebok continues to combine cutting-edge technology with style, catering to athletes and fitness enthusiasts while maintaining its reputation for quality, performance, and a commitment to pushing the boundaries of sportswear innovation.
Reebok’s vision is deeply rooted in its legacy within the fitness industry, aiming to leverage its heritage as a catalyst for innovation and competitive excellence. As a trailblazer in designing sportswear, Reebok seeks to build on its storied past to create cutting-edge products. The brand’s commitment to innovation is reflected in its continuous effort to anticipate and set new standards in sportswear. By drawing on its historical achievements and contemporary aesthetic, Reebok positions itself as a leader dedicated to shaping the future of fitness and athletic performance.
At the core of Reebok’s vision is a dedication to empowering every individual- be it professional athletes, fitness enthusiasts or children on the playground- to realise their full potential. Through its thoughtfully designed products, motivational initiatives and partnerships, Reebok aims to inspire and equip people to reach their highest aspirations. By fostering an environment that encourages excellence and supports personal growth, Reebok strives to help consumers, athletes, artists, partners and employees transcend their limitations and achieve goals they once deemed unattainable. The company currently operates in 80 countries with approximately 400 freestanding stores around the world.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
