Sami Miró Launches THE RÓSE at Pacsun, Bringing Circular Design Thinking to a More Accessible Wardrobe

Designer Sami Miró has launched THE RÓSE by Sami Miró, a new womenswear label available exclusively through Pacsun. Its debut collection, chapter one, brings the designer’s focus on considered materials, longevity and distinctive construction into a more accessible $30–$100 price range, raising a wider question for fashion: can principles developed within circular design translate successfully to a larger consumer market?

Sami Miró is entering a new chapter of her career with THE RÓSE by Sami Miró, her first new fashion brand since establishing Sami Miro Vintage in 2016. Launched exclusively at Pacsun on 17 September 2026, THE RÓSE begins with a 25-piece womenswear collection spanning denim, rib knits, jersey, fleece and everyday separates, with prices ranging from $30 to $100.

The collection maintains several elements associated with Miró’s design language, including raw-edge finishes, unusual proportions and an emphasis on silhouette rather than prominent branding. Materials include 100% cotton denim, including regenerative options, while individual products also incorporate organic and recycled materials; for example, Pacsun lists THE RÓSE’s Riassa Micro Shorts as 97% organic cotton and its Sami Baggy Sweatpants as a blend containing organic cotton and recycled polyester.

From Sami Miro Vintage to THE RÓSE

The launch is significant because Miró has spent much of the past decade building her identity around circular and zero-waste fashion. Her original Sami Miro Vintage label grew from reconstructing existing garments and vintage materials rather than following conventional production methods, an approach that later reached New York Fashion Week and collaborations with larger fashion companies.

The CFDA has previously highlighted sustainability as a foundation of Miró’s work, including her use of reconstructed garments and zero-waste practices. At her 2023 New York Fashion Week debut, the organisation described how she cut and reworked traditional silhouettes, even transforming a pair of trousers into a dress during the presentation. More recently, Miró spoke at CES 2026 about how circular design, material innovation, transparency technologies and AI could contribute to a more regenerative fashion system.

THE RÓSE attempts to translate some of that philosophy into a different commercial model. Rather than operating primarily within a more specialised sustainable-fashion market, the partnership gives Miró access to Pacsun’s younger mainstream customer base while keeping longevity central to the brand’s positioning.

I built my first company to prove that ethics belong in the foundation of a business, not the footnotes,

Miró said in announcing the collection. She described THE RÓSE as an opportunity to bring the values and design language developed throughout her career to women who may previously have found that work financially out of reach.

Can accessible fashion also be made to last?

THE RÓSE's founding phrase, “made to be kept,” places durability at the centre of its identity. That is particularly interesting at a time when much of mainstream fashion continues to operate through frequent product drops, rapid trend cycles and comparatively short garment lifespans.

Miró is approaching the problem through design as much as materials. The collection is intentionally light on logos, instead using recurring details such as custom mixed-metal hardware, raw edges and recognisable silhouettes to establish an identity that does not depend entirely on seasonal graphics or visible branding.

The approach can already be seen across the live Pacsun collection, which includes tops, denim, skirts, shorts, underwear and fleece pieces. Pacsun identifies THE RÓSE as an exclusive new womenswear brand and currently lists 25 styles across its women's assortment.

For Pacsun, the partnership also adds a designer-led sustainability proposition to a retail environment built heavily around youth culture and rapidly changing trends. Richard Cox, Pacsun's Chief Merchandising Officer, said the attraction was Miró's established design language and the opportunity to bring that perspective onto a larger platform.

Circular thinking moves towards the mainstream

THE RÓSE arrives as sustainability is becoming increasingly embedded within fashion education and emerging design. Earlier this month, the CFDA and Bezos Earth Fund announced the first recipients of their Next Thread Initiative scholarships, awarding more than $500,000 to students working around sustainability, materials, waste and fashion's environmental impact. Miró herself served on the scholarship selection committee alongside designers including Tommy Hilfiger, Joseph Altuzarra and Tracy Reese.

That context makes THE RÓSE an interesting commercial experiment. Circular fashion has often existed either at the experimental end of design or at premium price points where smaller production volumes can support more expensive materials and processes. Miró is now attempting to carry parts of that philosophy into garments beginning at $30 and distributed through a mainstream American retailer.

The result will ultimately be judged by more than the language surrounding the launch. If a garment is genuinely “made to be kept,” its durability, materials, construction and relevance several years after purchase matter as much as its sustainability positioning at launch.

THE RÓSE therefore represents more than a second brand for Sami Miró. It tests whether a designer whose career was built around rethinking fashion waste can take those ideas into a broader commercial environment without losing the principles that made her work distinctive in the first place.

Sources

• Pacsun — THE RÓSE by Sami Miró collection
  https://www.pacsun.com/the-rose-by-sami-miro/
  The live Pacsun collection confirms the exclusive launch and currently lists 25 THE RÓSE styles.
• CFDA — Sami Miró on Circular Design and Building Fashion’s Future Through Tech and Intention
  https://cfda.com/industry_insight_category/technology/
  CFDA covers Miró’s 2026 work around circular design, technology, materials and regenerative fashion.
• CFDA — Sami Miro Makes A Mark on NYFW
  https://cfda.com/news/sami-miro-makes-a-mark-on-nyfw/
  Background on Miró’s zero-waste design approach and 2023 New York Fashion Week debut.
• CFDA — How Sami Miro Turned Her Passion for Vintage into a Career
  https://cfda.com/news/how-sami-miro-turned-her-passion-for-vintage-into-a-career/
  Background on the origins of Sami Miro Vintage and Miró’s decision to make vintage and sustainability foundational to the business.
• CFDA — The Next Thread Initiative Scholarship, September 2026
  https://cfda.com/news/meet-the-inaugural-cfda-x-bezos-earth-fund-next-thread-scholarship-recipients/
  Context on current sustainable-fashion education and Miró’s role on the initiative’s selection committee.
• Pacsun — THE RÓSE product information
  https://www.pacsun.com/the-rose-by-sami-miro/the-riassa-low-rise-micro-shorts-0821484260266.html
  https://www.pacsun.com/the-rose-by-sami-miro/the-sami-baggy-sweatpants-0850484260392.html