Last update on: 3:49 am February 18, 2024 by fashionabc
On BBC1, we saw Brighton-based founder of Faace skincare, Jasmine Wicks-Stephens, enter BBC Dragons’ Den and step out with three male dragons having invested in her ethical skincare brand. Steven Bartlett was the first to make an offer and he was shortly joined by Peter Jones and Touker Suleyman, as they pledged to support the hormonal based skincare line in its next steps.
Jasmine built the vegan skincare brand keeping in mind people’s busy lifestyles today and offers products focused on targeted solutions for the times when our life cycle and hormones get in the way of good skincare. “I applied for the Den knowing what a great platform it would give to my female founded, independent brand. Female entrepreneurs are typically less likely than men to get investment for their ventures but I was intrigued to see if that rang true in the Den, where it’s a slightly more male predominant zone” Jasmine explained in a press release. “I secretly wanted Deborah Meaden to invest but was thrilled to win the support of all three male Dragons. Steven Bartlett, who has built such an impressive following and Peter Jones and Touker Suleyman who are so established in business, are a dream team.”
The episode saw Jasmine receive glowing feedback from the dragons, including “Everything you’ve done is really good. I think you’re brilliant… you’ve really got something” by Peter Jones; “The product is fantastic. I would give it a solid 9.5 out 10” by Sara Davies; and “I would love to go on this journey with you…” by Steven Bartlett. Reminiscing about the experience on BBC Dragons’ Den, Jasmine says via an official release, “It was definitely more intimidating than I had expected. When you enter that room with the Dragons that you’ve seen on TV so many times before, whilst you get a sense that they are rooting for you, it’s also very intense, with them firing off question after question at you.”
Faace’s vegan skincare is acclaimed among the world’s does-what-it-says skincare range made with your skin -and life- cycle in mind. From Period to Tired it creates targeted solutions for when hormones play havoc with your skin. Their commitment to sustainability coupled with the brand’s dedication to addressing the unique skincare needs of individuals at different hormonal stages positions Faace as a pioneer in the beauty industry. The skincare brand is available in retailers like Selfridges and QVC and also gives back to support period poverty organisation Hey Girls and The Menopause Charity with each purchase.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
