Created by pop star Rihanna, LVMH-owned Fenty Beauty redefines the beauty industry with light-as-air formulas that can be layered—in a global lineup of shades designed for all. From packaging design to formula and shade development, Rihanna is intimately involved in every aspect of the brand’s creation and always will be. Few know that the iconic singer created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones.. developing formulas that work for all skin types and pinpointing universal shades. Let’s take a look at some of the luxury beauty brand’s best-sellers.
Pro Filt’R Soft Matte Longwear Foundation
A buildable, medium to full coverage foundation with climate-adaptive technology to fight heat, sweat + shine, Pro Filt’R Soft Matte Longwear Foundation is soft matte and longwear. Now, ladies with diverse skin tones can stay looking fresh morning or night with this formula that is available in a spectrum of fifty boundary-breaking shades. What makes this product desirable is its Climate Adaptive Technology that flexes with your skin in every environment to absorb oil, reduce shine and leave a matte finish while remaining non-drying, sweat- and humidity- resistant. What’s more, it instantly smooths and diffuses the look of pores, is light as air and undetectable on skin. How did Rihanna achieve this finish? Per the official website, “We figured out that it takes the right balance of tone and texture to make matte foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The results? A comfortable longwear formula that lets skin look like skin. Made for all people to love.”
image Source: www.fentybeauty.com
Fenty Treatz Hydrating + Strengthening Lip Oil
The lip oil that instantly hydrates and strengthens lips’ natural moisture barrier, Fenty Treatz Hydrating + Strengthening Lip Oil keeps your delicate lips strong more hydrated, smoother-looking and flake-free. This ultra-hydrating, non-sticky lip oil goes on clear and keeps lips’ moisture barrier on lock for fuller-looking lips. Its antioxidant-rich formula defends lips against environmental stressors, instantly conditions and softens lips, improving lips’ texture over time, nourishes dry, chapped lips and plumps with hydration. The Jojoba Seed and Rosehip Fruit Oils bind moisture to lips while it’s a treat to use with its clear, non-sticky formula and plush doe-foot applicator. For all skin types, Fenty Treatz Hydrating + Strengthening Lip Oil is vegan, cruelty-free, gluten-free and earth-conscious.
image Source: www.fentybeauty.com
Hydra Vizor Invisible Moisturiser
The invisible SPF 30 Hydra Vizor Moisturiser feels like nothing but locks in fresh hydration, fades the look of dark spots and defends against pollution. Instantly smoothing skin while treating pores and dark spots over time, the refillable tube shows no sign of chalkiness, reduces the look of dark spots, evens and brightens tone, absorbs instantly and layers weightlessly under makeup without pilling, is seriously hydrating but never greasy and has a fresh feel with a light desert Melon scent. What else?! It is noncomedogenic, suitable for all skin types, vegan and gluten-free. Simply insert the refill into the outer holster which is sold separately, and make sure the pump is lined up with the cutout in the outer holster. Push the refill down and then you’re good to go! Use on clean, dry skin every morning. If you’re spending time outside in the sun, the brand recommends reapplying every two hours for sun protection.
image Source: www.fentybeauty.com
Butta Drop Whipped Oil Body Cream
A thick, rich, luxurious body moisturiser that nourishes skin with hydration that lasts, luxury brand Fenty Beauty’s Butta Drop Whipped Oil Body Cream is loaded with approximately 25 per cent rich butters, restorative tropical oils and extracts which makes a visible difference to even the most parched skin. The delicious blend of seven conditioning essential oils melts onto dry, dehydrated skin, renewing and replenishing it with intense moisture instantly and over time. Regular usage of Butta Drop Whipped Oil Body Cream leaves skin with a glossy-looking sheen that’s never sticky and levels up skin’s vibrancy with antioxidant-packed Barbados Cherry Glycerin, a powerful humectant that helps lock in moisture. Suitable for all skin types, the body cream is vegan, gluten-free and earth-conscious.
image Source: www.fentybeauty.com
Fat water niacinamide pore-refining toner serum
Luxury brand Fenty Beauty’s Fat water niacinamide pore-refining toner serum with barbados cherry is a daily- use pore-busting treatment for brighter, smoother and tighter-looking skin. It’s popularity can be widely attributed to its hybrid power of a serum plus the treatment of a toner in a single pore-busting beauty regime. The toner serum tightens the look of pores, helps visibly fade dark spots, smooths and plumps skin, and banishes any sign of shine–without stripping skin of moisture. The Niacinamide targets pores and helps visibly even skin tone, nourishing hydration leaves skin bouncy and replenished and the cream’s thick and unique, full-bodied texture absorbs instantly with the light, lingering scent of sweet Cherry and sun-kissed Fig so refreshing.
image Source: www.fentybeauty.com
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
