Shiseido engages in the production and sale of cosmetics. Few know that a family business that started out as Japan’s first Western-style pharmacy transformed into a global beauty giant that currently operates in approximately 120 countries and regions around the world. It’s not fabulous products and services; Shiseido is a purpose-driven beauty brand that took into consideration Japan’s culture and heritage and created new value. let’s look at some of its hero products.
Advanced Super Revitalising Cream
A powerhouse revitalising creamy moisturiser that visibly addresses signs of aging to refine and restore skin’s youthful vitality, luxury beauty brand Shiseido’s Advanced Super Revitalising Cream takes preventative measures against signs of aging. Infused with Super Bio-Hyaluronic Acid, this rich-textured multi-action moisturising cream immediately melts into skin and minimises the appearance of fine lines and wrinkles while delivering long-lasting moisture for resilient, soft and dewy skin. Dermatologist-tested, key ingredients include Super Bio-Hyaluronic Acid, which provides intense moisture to help maintain healthy and youthful-looking skin and both Raspberry Extract and Rose Apple Leaf Extract, which helps maintain skin’s elasticity and protects it from external stressors. Simply use the spatula to scoop two pearl-sized amounts, then dot the cream on the forehead, nose, chin, and both cheeks and gently smooth it outward over your face. Apply an additional pearl-sized amount for your neck and sweep the cream upward from neck to jawline. Use twice a day for maximum benefit.
Image Source: www.shiseido.com
Wrinkle Smoothing Eye Cream
A daily, anti-aging eye cream that visibly reduces wrinkles and diminishes the appearance of dark circles, Shiseido Wrinkle Smoothing Eye Cream smoothens and brightens eyes with regular usage. This wrinkle treatment targets five types of eye area wrinkles—inner corner, under eye, crow’s feet, around eye and frown lines—in addition to dark circles and eye bag puffiness. Key ingredients include Peptides that boosts collagen to reduce wrinkles around the eyes, Squalane, which hydrates and protects skin’s moisture barrier while smoothing fine lines, Ginseng Extract that brightens eyes and reduces dark circles and Vitamin E, which helps maintain skin barrier and defends skin against pollutants and environmental stressors. Application is simple. Dot a rice grain-sized amount around the eye area, from the orbital bone to the brow bone. Use your ring finger to gently massage the cream in a circle, starting under the eye and around the lid and brow bone.
Image Source: www.shiseido.com
Uplifting and Firming Cream
Japanese luxury beauty brand Shiseido’s rich, sculpting anti aging Uplifting and Firming Cream visibly lifts skin and reveals a dramatically firmer, revitalised complexion. This scientifically advanced moisturiser helps visibly offset the effects of aging in record time. Skin feels firm and sculpted with renewed fullness and bounce. The product’s hero ingredient, KURENAI-TruLift Complex, and ReNeura Technology++™, strengthens skin’s natural support and improves the appearance of facial contours and definition. VP8, a smooth combination of five antioxidant ingredients, provides added protection for skin. Regular usage will lead to a powerful renewal and youthful-looking skin as the skin begins to appear brighter and subsequently there is visible improvement in the appearance of wrinkles. Add the cream to your skincare regime by smoothing it evenly over face each morning and evening, after cleansing and softening.
Image Source: www.shiseido.com
Clarifying Cleansing Foam
A creamy, foaming facial cleanser for all skin types that smooths away the day’s makeup, impurities and pollutants to reveal smooth, hydrated skin, Shiseido’s Clarifying Cleansing Foam cleans and balances skin with its signature Japanese ingredients. This foaming cleanser removes dirt and pollutants without stripping your skin of essential moisture and promotes radiance for a soft, supple finish. Packed with White Clay that absorbs excess sebum and impurities and Yomogi Extract that prevents skin roughness and promotes radiance, it lathers and rinses off easily. Simply wet skin with lukewarm water. dispense a pearl-sized amount of cleanser onto dampened hands and rub hands together to create a lather. Massage over your face with gentle circular motions and rinse thoroughly with lukewarm water.
Image Source: www.shiseido.com
Overnight Wrinkle Resisting Cream
A restorative night cream that visibly improves wrinkles overnight, Shiseido Overnight Wrinkle Resisting Cream deeply hydrates while smoothing and restoring skin while you sleep. Specifically formulated for the nighttime, this rich, moisturising cream helps correct the appearance of and prevent wrinkles and helps you wake up to youthful, dewy skin. TENCHA R.E.M., composed of Super Bio-Hyaluronic Acid, Rubus Leaf Extract and Yarrow Extract, supports the natural skin repairing process during the night to help prevent and improve the appearance of wrinkles caused by lack of sleep while the ReNeura Technology+ and KOMBU-Bounce Complex strengthens skin’s ability to correct and target the appearance of wrinkles with its Natsume and Active Response Powder Ashitaba and green, brown, and red algae which helps address the look of wrinkles.
Image Source: www.shiseido.com
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
