Alicia J

Summary

Alison Cooper, award-winning entrepreneur, active investor and founder of global on-board food and service solutions experts En Route International Ltd,. founded bespoke diamond and engagement ring business Alicia J.

Alicia J helps people design and buy beautiful bespoke diamond and gemstone jewellery. Whether they’re looking for a diamond engagement ring or ruby wedding gift, the brand leads them through the process of buying ethically sourced gemstones and designing luxury jewellery. the brand is available on the high street nor is it a personal service. Once consumers get in touch the team will begin the process of creating unique jewellery while being in touch with them in person, on Zoom, by phone or email.

The brand has GIA accredited diamond experts and jewellery designers. From carat, to cut, colour and clarity, they know their way around the world’s finest diamonds and where to source them without a vast mark up. They know which shapes work with which settings, and how to pair with metals and other gemstones to bring out a diamond’s beauty, fire and sparkle.

History

Alison Cooper, award-winning entrepreneur, active investor and founder of global on-board food and service solutions experts En Route International Ltd,. founded bespoke diamond and engagement ring business Alicia J with the goal of helping people make educated, quality purchases when it comes to fine jewellery, particularly diamonds.

So, how did she get inspiration to launch a bespoke jewellery brand? The idea for Alicia J took seed when a family friend was searching for an engagement ring and counselled her advice. He had already received a quote from a jeweller but was still searching for the highest carat size within his budget. While helping him search for the perfect carat, Alicia understood that buyers usually do not take into account other factors when buying a diamond; she also realised that diamond prices in Europe’s high street stores were overvalued when compared to what someone would pay in Dubai.

Taking into consideration all of these factors which could lead to wrong choices and inspired by the success of their find, she undertook training with the Gemological Institute of America as a diamond and gemstone specialist. This was the foundation to create an approachable, bespoke diamond jewellery concierge service which empowers the buyer with the knowledge to make an educated, quality purchase.

The bespoke jewellery brand does not have showrooms or stores and every one of their pieces is sourced directly from trusted suppliers, which helps in removing the added costs typically added on to fine jewellery supply chains. Ethically sourced diamonds is the brand’s priority and all their diamonds above 0.5 carat are graded by and with a diamond report from The Gemological Institute of America. The jewellery is crafted in Dubai by specialists and suppliers who have been creating fine jewellery for decades and each bespoke piece of jewellery is quality checked in person in Dubai and again when it arrives in London.

Vision

Alicia J, founded by Alison Cooper, is driven by a clear vision to empower individuals in finding the perfect jewellery pieces that reflect their unique stories, styles, and sentiments. Recognizing that choosing engagement rings, wedding gifts, and other meaningful jewellery is a deeply personal experience, Alison aims to simplify and enrich this journey. Through Alicia J, she provides a guided, transparent process that helps clients make informed decisions, ensuring they select jewellery that embodies both quality and ethical integrity, all at a fair price. The brand’s approach is about fostering trust, allowing clients to focus on the joy of choosing jewellery that resonates with their values and moments in life.

The heart of Alicia J’s vision lies in its commitment to ethical sourcing and sustainable luxury. Alison believes that each piece of jewellery should carry a story, not only of the person who wears it but also of its origin. Through carefully selected diamonds and gemstones, Alicia J supports responsible sourcing practices, ensuring that each stone is ethically obtained and crafted with care. Alison collaborates with skilled artisans to create pieces that meet rigorous quality standards, offering clients an alternative to mass-produced options by focusing on genuine artistry and sustainability. This commitment allows Alicia J to serve a discerning audience who values transparency, craftsmanship, and social responsibility.

Beyond creating beautiful, bespoke jewellery, Alicia J aspires to cultivate a meaningful experience that celebrates both tradition and modern design. Alison’s vision is to build a community of clients who appreciate the intricacies of custom jewellery design, encouraging them to participate in each step, from gemstone selection to final touches. Alicia J not only aims to provide stunning jewellery but also to create pieces with lasting significance—heirlooms that will be treasured for generations. By fostering a client-centered, educational experience, Alison Cooper’s Alicia J is redefining luxury jewellery as an expression of personal identity, ethical integrity, and lifelong value.

Mission Statement

Alicia J’s mission is to create a seamless, empowering experience for clients seeking bespoke jewellery that resonates with their individual stories and values. By offering a transparent, client-focused process, the brand simplifies the journey of choosing meaningful jewellery, such as engagement rings or wedding gifts, so clients can confidently make informed decisions. Alicia J is dedicated to making luxury jewellery accessible and enjoyable, providing guidance every step of the way. With a commitment to quality, integrity, and fair pricing, Alicia J ensures that each piece reflects not only the client’s personal style but also a dedication to ethical standards.

At the core of Alicia J’s mission is a deep commitment to ethical sourcing and sustainable craftsmanship. Alison Cooper, the brand’s founder, believes that the true value of jewellery lies in both its beauty and the integrity of its origins. Every diamond and gemstone is responsibly sourced, and Alicia J collaborates with skilled artisans who prioritize quality and authenticity over mass production. This dedication to craftsmanship and social responsibility attracts a discerning clientele who appreciate sustainable luxury. Alicia J is driven to redefine jewellery as not just an accessory, but as a meaningful, lasting legacy that honors both the wearer and the world around them.

Key Team

Founder Alison Cooper

Products and Services

Alicia J offers a curated collection of bespoke diamond and gemstone jewellery, crafted with meticulous attention to detail and a commitment to timeless elegance. Each piece, whether an engagement ring, a wedding band, or a personalized gift, is designed to reflect the individuality and unique story of the wearer. Alicia J specializes in custom-made jewellery, allowing clients to collaborate in the design process—from selecting the perfect stone to choosing the setting that complements their style. With an emphasis on high-quality, ethically sourced materials, Alicia J ensures that every creation embodies both beauty and integrity, offering a meaningful alternative to mass-produced options.

In addition to creating custom jewellery, Alicia J provides a comprehensive, client-centered service experience. The brand offers expert consultations to guide clients through every stage of the design and selection process, ensuring they feel confident in each decision. Through personalized appointments, clients receive in-depth knowledge about gemstones, diamond quality, and ethical sourcing practices. Alicia J also provides aftercare services to preserve the longevity and brilliance of each piece, recognizing that jewellery is not only a luxury but a lasting investment. This dedication to both quality and service enables Alicia J to deliver an exceptional jewelry experience that honors the personal and lasting significance of each piece.

Recognition and awards

Alicia J- founded by Alison Cooper- is acclaimed for helping people searching for the perfect engagement ring or piece of jewellery, to make an informed choice at the correct price. The brand helps people design and purchase bespoke diamond and gemstone jewellery.. taking them through the entire process.

References

• Official website Alicia J
• Twitter profile of Alicia J Twitter
• Brand history Alicia J
• Facebook profile of Alicia J Facebook
• Female Founders: Alison Cooper of Alicia J Diamonds Medium
• LinkedIn profile of Alicia J LinkedIn
• Meet Alison Cooper 35Thousand
• Instagram profile of Alicia J Instagram
• Alicia J founder Homegrown
• Alicia J Diamonds VCiC