Clinique

Summary

Clinique Laboratories, subsidiary of the Estée Lauder Companies, is a manufacturer of allergy tested, dermatologist-driven line of skincare, cosmetics, toiletries and fragrances.

History

In 1967 Vogue published an article titled “Can Great Skin Be Created?” written by beauty editor Carol Phillips and New York- based dermatologist Dr. Norman Orentreich, discussing the significance of a three-step skincare routine. Evelyn Lauder- daughter-in-law of Estée Lauder- read the article and tired of using one-size-fits-all creams, collaborated with Carol Phillips and Norman Orentreich to develop dermatological- driven skincare and cosmetics. In 1968 Clinique premiered as the world’s first dermatologist-driven brand at Saks Fifth Avenue- New York.

As training director for Clinique.. Evelyn Lauder was instrumental in developing and marketing new products- sales training and branding. She conceived the name “Clinique” after a visit to Paris where she could’’t help noticing signs of “Clinique Esthétiques” where women went to get facials and treatments. She loved the word for suggesting a clinical approach to skincare with a hint of glamour — and immediately coined the name of the brand.

The brand’s packaging was chic—a pale celadon green color that was chosen for its soothing appeal which debuted with a hundred and seventeen products- the core being a three-step skincare: cleanse, exfoliate and moisturise. All products are fragrance-free and allergy tested. A new standard was set at beauty counters with consultants wearing clinical white lab coats and the Clinique Computer: a non-electronic box of levers determined individual skin type and skincare needs and offered an informative tailored consultation.

Compelling advertising contributed to the growth of the brand. In one advertisement a white toothbrush was perched in a glass, positioned opposite a trio of Clinique products—one each to represent cleanse, exfoliate and moisturise—with the tagline: Twice A Day. The message was graphic- bold and simple: commit to the three-step system just as you would commit to brushing your teeth twice a day. What’s more La Clinique La Prairie- acclaimed for treating the elite set with medical and wellness programs since 1931- has been on the cutting edge of better-aging treatments for nearly a century.

In 2008 Clinique collaborated with Allergan- the maker of Botox and former cosmeceutical partner of Elizabeth Arden- to develop a new line titled “Clinique Medical” — available only in physicians’ offices. The five-product set was designed for pre- and post-operation skincare including redness, tightness, burning, irritation and skin discolouration. In 2020 Clinique announced British actress Emilia Clarke as Global Ambassador. In another key movement Michelle Freyre joined Clinique as Senior Vice President and Global General Manager- responsible for innovation, product development and marketing, consumer and digital engagement.

Sustainability is a priority. “We assess the impact of our products across their entire life cycle, which is why we’re introducing big changes—and setting big goals—to make our packaging more sustainable. We’re proud to support our parent company Estée Lauder Companies in reaching this goal: By 2025 75 per cent of our packaging will be recyclable, refillable, reusable, recycled or recoverable.”

Mission Statement

To provide the safest, most effective formulas in simple routines that bring remarkable results.

Vision

Clinique’s vision is anchored in the commitment to deliver premium skincare and cosmetic products that prioritize the health and well-being of their customers. By offering dermatologist-tested formulations, the luxury brand ensures that its products are gentle on the skin and free from allergens.. reflecting a dedication to promoting skin health. The emphasis on being dermatologist-driven underscores the brand’s reliance on expert knowledge and the latest scientific advancements to create effective and safe beauty solutions.

At the core of Clinique’s vision is an unwavering dedication to continuous improvement and innovation. The company takes pride in its proactive approach to product formulation, regularly revisiting and evaluating its methods in light of the latest scientific discoveries. This commitment to staying abreast of cutting-edge research ensures that Clinique’s products not only meet but exceed industry standards.

Furthermore Clinique holds itself accountable to high benchmarks of sustainability and safety, reflecting a holistic vision that goes beyond skincare to embrace environmental responsibility. By integrating these principles into its vision Clinique strives to redefine luxury beauty by offering products that are not only indulgent but also conscientiously crafted for the well-being of both consumers and the planet.

Products and Services

Allergy tested, dermatologist-driven line of skincare, cosmetics, toiletries and fragrances.

Key Team

• Michelle Freyre (Senior Vice President, Global General Manager, Clinique)
• Fabrizio Freda (President and CEO)

References

• Official website Clinique
• Sustainability at Clinique Clinique
• Brief history of Clinique The Guardian
• Clinique on the metaverse Forbes
• Twitter page of Clinique Twitter
• This Iconic Moisturizer Just Got a Major Upgrade—And It’s a Game Changer Vogue
• Carol Phillips and the Creation of Clinique Vogue
• Services provided by the brand Clinique
• Facebook page of Clinique Facebook
• Clinique Skin School Clinique
• Instagram page of Clinique Instagram
• Can Great Skin be Created? Vogue
• LinkedIn page of Clinique LinkedIn
• Clinique and Qubit Awarded Win for Best E-commerce Experience in Beauty at Glossy Awards Europe MarTech
• Youtube channel of Clinique Youtube
• Clinique La Praire Forbes
• Wiki page of Clinique Wikipedia
• We Don’t Need Beauty in the Metaverse — Yet BoF
• Pintrest page of Clinique Pintrest
• Doctors From The World-Renowned Clinique La Prairie Medical Spa Share Their Top Tips To Boost Immunity Forbes