Creatify

SUMMARY

Creatify AI was founded on July 18, 2023, in Mountain View, California, by Yinan Na, Xin Zhou, and Ledell Wu, with the goal of transforming video advertising through AI. Drawing on experience from companies like Snap and Meta, the team built a platform that allows businesses to instantly generate short-form video ads using only a product link or description. 

After months of development and internal testing, Creatify launched in early 2024 with focus on automation, lifelike AI avatars, and real-time performance tools. In May 2025, the company raised $15.5 million in Series A funding led by Kindred Ventures and WndrCo, accelerating its growth. With a flexible credit-based B2B SaaS model, Creatify caters to e-commerce merchants, D2C brands, and agencies—helping them scale creative production while optimising performance through batch ad generation and AdMax analytics module.

HISTORY

Creatify AI was founded on July 18, 2023, in Mountain View, California, by co‑founders Yinan Na, Xin Zhou, and Ledell Wu, who had previously worked together at companies like Snap and Meta. Launched to simplify the creation of short, social‑style video ads using artificial intelligence, Creatify allowed businesses to generate ads from a simple product link or description, powered by a library of realistic AI avatars.

Though officially launched in early 2024, the product had been under development for several months beforehand. As founding CTO Xin Zhou explained, the team experimented with analytics tools like Google Analytics and Amplitude before settling on PostHog, which better supported their A/B testing, feature flagging, and product analytics. This pre‑launch period was critical to refining the user experience and preparing the platform for a self‑serve funnel.

Creatify secured a Series A funding round in May 2025, led by Kindred Ventures and WndrCo, bringing in $15.5 million in total funding. The company operates on a B2B SaaS model wherein users purchase credits to generate credits‑based video ads, enabling scale based on usage. Typical customers include small e‑commerce merchants, D2C brands, and creative agencies.

From the outset, Creatify emphasised automation and efficiency. Key features include one‑click generation of video ads from product URLs, a roster of over 75 lifelike avatars, AI-based script writing, text‑to‑speech, digital twins, and batch mode capabilities for multi‑variant ad production. In May 2025, they introduced the AdMax analytics module, positioning Creatify as a more complete creative‑to‑performance automation tool that helps users test, analyze, and optimise ad workflows.

VISION

The core vision of Creatify is to democratise high-performance video advertising through AI automation, making it accessible to businesses of all sizes. Traditional ad production is costly, time-consuming, and creatively constrained. Creatify’s platform disrupts this model by enabling brands—especially lean e-commerce teams and solopreneurs—to generate studio-quality video ads in minutes using AI avatars, auto-generated scripts, and real-time performance insights. Their approach reduces dependence on agencies and creatives, offering a scalable, self-serve SaaS product that compresses the video ad workflow into a few clicks.

MISSION

Creatify’s mission is to empower businesses of all sizes to create high-performing, data-driven video ads at scale by combining generative AI, automation, and performance analytics. By eliminating the traditional barriers of cost, time, and creative bottlenecks, Creatify enables brands to produce and optimise social-style video ads quickly and efficiently—driving better results through continuous iteration and real-time insights.

KEY PEOPLE

Yinan Na is the Co-Founder and CEO of Creatify AI, bringing over a decade of experience from Snap and Meta, where he led initiatives in content moderation and video ad modeling. He holds a Master’s degree in Computer Science from Stanford University and a Bachelor’s in Automation from Tsinghua University.

Ledell Wu, Co-Founder and Chief Scientist at Creatify, is a former research engineer at Facebook and Meta AI, recognized for his contributions to machine learning, including winning the ICML Test-of-Time Award. He studied mathematics at Peking University and earned a Master’s in Computer Science from the University of Toronto.

Xin Zhou serves as Co-Founder and CTO of Creatify AI, having previously led engineering teams at Meta, focusing on Reels recommendations, and worked at Airbnb and EquityZen. He holds a Master’s degree in Computer Science from NYU and specializes in large-scale AI infrastructure and recommendation systems.

SERVICES

Creatify provides a robust AI-powered video ad generation platform designed to transform a simple product URL or description into short-form marketing videos within minutes. Its core services include automatic script writing, realistic avatars with lip-synced text-to-speech narration, and access to a huge stock media library. Users can customize scenes—adding text overlays, animations, and music—via its built-in editor, and exports are optimised for platforms like TikTok, Instagram Reels, YouTube Shorts, and Meta formats. Batch mode allows marketers to generate multiple ad variations at once, enabling rapid A/B testing.

For larger clients, Creatify offers an enterprise-grade service tier that includes unlimited video generation, managed creative support, API access for automation, and a team workspace. This plan includes high-volume discounts, priority support, and dedicated account management. Additionally, they provide a done‑for‑you creative service staffed by video designers who collaborate with AI tools to deliver custom ad campaigns at scale—typically faster and at a lower cost than traditional agencies.