The fashion industry can transform from the linear ‘take-make-waste’ model to a circular Good Fashion approach that is restorative and regenerative by design. With an Innovation Hub in Amsterdam, a startup accelerator in Silicon Valley and a global network of change makers, Fashion for Good reimagines how fashion is designed, made, worn and reused so that people, companies and the planet can all thrive.
Our mission at Fashion for Good is to bring together the entire fashion ecosystem through our Innovation Platform and as a convenor for change.
The Fashion for Good Experience is supported by founding partner C&A Foundation and corporate partners adidas, C&A and PVH Corp, along with William McDonough who inspired our mission to make fashion a force for good.
Good Materials – safe, healthy and designed for reuse and recycling
Good Economy – growing, circular, shared and benefiting everyone
Good Energy – renewable and clean
Good Water – clean and available to all
Good Lives – living and working conditions that are just, safe and dignified
“The Five Goods represent an aspirational framework we can all use to work towards a world in which we do not simply take, make, waste, but rather take, make, renew, restore.”
– William McDonough, Co-founder Fashion for Good
By sharing ‘The Five Goods’ widely with practicality and wisdom, and by demonstrating that they can create good fashion that is more attractive, accessible and affordable than its opposite, Fashion for Good will guide the sector with an aspirational model that all can use; a genuine and accountable framework with the promise of social, economic and environmental prosperity.
and dignified
“The Five Goods represent an aspirational framework we can all use to work towards a world in which we do not simply take, make, waste, but rather take, make, renew, restore.”
– William McDonough, Co-founder Fashion for Good
At the core of Fashion for Good is our Innovation Platform, where we focus on sparking and scaling technologies and business models that have the greatest potential to transform the industry. We provide support to innovators based on their business maturity through three key programmes: our Fashion for Good-Plug and Play Accelerator, our Scaling Programme and our Good Fashion Fund.
https://fashionforgood.com