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Fila

Power Style

Metrics

Leadership

Sustainability

CSR & Impact

Talent/People/Culture

Innovation

Digital Transformation

Economic Priorities

  • Worldwide
  • Sportswear, Sports goods
  • KRX: 081660
  • 14114 YORK ROAD, P.O. BOX 3000; SPARKS; 211523000; Maryland; United States.
  • Active
  • Keun Chang Yoon (President, CEO and Director) Nag-Yong Sung (Chief Financial Officer) Seung-Wook Jung (Executive Director and MD of Marketing)
  • Athletic shoes, clothing, sports equipment and accessories
  • To fulfil a demand for sports- fashion
  • Worldwide
  • Public
  • Ettore and Giansevero Fila
  • Biella, Piedmont, Italy in 1911

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Summary

Sportswear giant Fila was established in Biella, Italy in 1911, in the foothills of the Italian Alps. A leader in athletic shoes, apparel and accessories, Fila champions Italian heritage design while pushing the boundaries of contemporary, globally-relevant performance wear.

History

Acquired and operated by Fila Korea from Sports Brand International in the U.S., Fila was once a modest family-run quality textile business in 1911. The company was established in Biella Piedmont in Italy by brothers Ettore and Giansevero Fila. Interestingly, in the early days it made apparel for people in the Alps in Northern Italy, primarily knitwear and underwear. After years of establishing the fashion brand as a provider of quality clothing, it merged with Fila Fratelli. Giansevero Fila hired Enrico Frachey as Managing Director in 1968 and launched Fila into the world of athletics.

Frachey hired artistic designer Pier Luigi Rolando and engineering director Alessandro Galliano and their first sportswear collection titled ‘White Line’ debuted in 1973. During this time, tennis rose to international prominence as a form of individual expression and Fila inked an endorsement deal with legendary player Björn Borg. Borg was a rage after winning five Wimbledon titles and fans who come to see him play mostly wore his iconic Fila gear. Since, the brand expanded its portfolio to include apparel for golf, running, baseball, football, motor sports and compression wear. While its technical processes were at the forefront of athletic design, the brand remained rooted in its Italian aesthetic. Outfitting athletes like Grant Hill, Basketball Hall of Fame inductee Chriss Webber, Tom Watson; Reinhold Messner and Kim Clijsters contributed to its worldwide popularity and Fila became a force to reckon with on the global sports goods map. Since, the brand focused on shoes, polo shirts and sweatshirts in bright colours and bold silhouettes.

Sadly the brand plummeted in the Nineties. In 2007 Italian owner Holding di Partecipazioni sold the company to U.S.-based hedge fund Cerberus Capital Management, which owned Fila through holding company Sports Brands International. It operated Fila businesses worldwide with the exception of Fila Korea. In January 2007 the brand and all its international subsidiaries were acquired by Fila Korea for reported $400 million.

The same year, Fila collaborated with Global Leading Brands House — a fashion organization that helps companies develop high-end fashion products — and set up its headquarters in Milan. In 2009, Chinese sportswear company Anta Sports Products Limited acquired Fila. Fila filed for IPO and entered the stock market in October 2010. In May 2011, Fila Korea acquired global golf equipment brand Acushnet Company for reported $1.23 billion.

Yoon Geun-chang became CEO of Fila Holdings Corp. in 2018. He has served as CFO and Executive VP of the Strategic Planning and Footwear Division of Fila from July 2016 until March 2018. And has also served multiple roles including Manager of Footwear Sourcing, VP and CFO of Fila North America as well as other Fila affiliations from February 2009 until October 2016.

In 2018 Fila signed Tennis legend Björn Borg’s fifteen -year- old son. The sponsorship agreement will have Leo in the brand’s apparel and footwear both on and off the court and will be featured in advertising starting in 2019. “We are thrilled to partner with Leo as we continue our commitment to the next generation of tennis players” Gene Yoon- global chairman at Fila- said in a statement. “As the newest member of the Fila family, we are excited to support Leo as he strives to leave his own mark on the game.”

Fila continues to give wearers a retro feel till date with its unique, sleek designs and usage of cutting-edge material. It may no longer be the behemoth it used to be but the sports goods brand can never be taken off a sneakerhead’s to-do list.

Vision

To become the best sports brand in the world. Sportswear brand Fila’s vision is to be a global leader in the sports and lifestyle market, inspiring consumers of all ages to live an active lifestyle. The core team wants to create apparel and sports gear with superior performance, quality and style that are accessible to everyone and celebrates both inclusivity and diversity.

Mission Statement

‘Bring out the elegance in life through sports.’ Fila is dedicated to inspiring people to live an active lifestyle by providing quality, performance and style in all their products. They strive to maintain an impact on the world of fashion while continuing to innovate and create new designs for sports goods.

Key Team

Keun Chang Yoon (President, CEO and Director)
Nag-Yong Sung (Chief Financial Officer)
Seung-Wook Jung (Executive Director and MD of Marketing)

Products and Services

Fila retails performance wear for both men and women. Shoes include sneakers- sandals- slides and boots while apparel has tops- Polo and Rugby Shirts- Sweatshirts and Hoodies- Pants and Shorts- Sweaters and Outerwear- Sweatsuits and Tracksuits- socks and accessories.

Awards and Recognition

Fila has won numerous awards including Design Award for Fashion for the Fila Disruptor II in 2018 and the European Design Award for their Fila Flame collection in 2020. It was also the first Korean fashion company to be titled “2023 Top-Rated ESG Companies” (Asia-Pacific region) by Sustainalytics.

References