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Hailey Rhode Bieber - fashionabc
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Hailey Rhode Bieber

Supermodel and founder of skincare brand Rhode

Summary

Hailey Rhode Bieber is an American model, media personality, and entrepreneur, known for her work with prominent fashion brands and her high-profile marriage to pop sensation Justin Bieber. Born on November 22, 1996, in Tucson, Arizona, she hails from a family with deep connections to the entertainment industry. Hailey gained early recognition for her modeling career and her appearances in fashion campaigns and on magazine covers. Over time, she has grown her presence beyond modelling, branching into entrepreneurship with her hybrid skincare brand “Rhode” which reflects her commitment to clean beauty. Alongside her career, Hailey is also known for her philanthropic efforts and her role as an advocate for mental health awareness.

Profile

Hailey Rhode Bieber’s journey to fame began in the early 2000s, as she carved a name for herself in the competitive world of modelling. Coming from a famous family, with her father Stephen Baldwin being an actor and her uncle Alec Baldwin being a Hollywood figure, Hailey had early exposure to the entertainment industry. Despite her family connections, Hailey’s rise to prominence was driven by her own talent, hard work, and unique style. She initially gained attention through her work with major fashion houses, including Guess, Ralph Lauren, and Tommy Hilfiger, making her a staple in the fashion industry.

Her first commercial campaign was for French Connection in 2014. In October 2014, Bieber made her runway debut walking for Topshop and French fashion designer Sonia Rykiel. In January 2015, Bieber was photographed for American Vogue and in March for Teen Vogue. In April, she was in editorials for Miss Vogue and W magazines. In July 2015, she was featured in Ralph Lauren advertising alongside Australian singer Cody Simpson, and in October returned to the runway for Tommy Hilfiger. In January 2016, Bieber appeared in a Ralph Lauren campaign and shot an editorial for the Korean edition of Vogue. After walking again for Tommy Hilfiger in February, Bieber featured in its spring/summer campaign. In the same period she filmed for a commercial of H&M, which was released in the Coachella Music Festival. In March 2016, Bieber signed a contract with New York modeling agency IMG Models and in May appeared on the cover of Marie Claire,. In June, Bieber walked for Moschino and made her debut in advertising for Guess.

During the summer of 2016, Bieber was photographed and filmed for an UGG footwear campaign and was also the face of Karl Lagerfeld’s limited-edition North American clothing line titled “Love from Paris.” Bieber also appeared in editorials for Glamour Magazine and Italian Vogue. In September, she took part in New York Fashion Week, walking for Tommy Hilfiger, Prabal Gurung, Jeremy Scott, Tory Burch and Matty Bovan. During Milan Fashion Week Bieber walked for Dolce & Gabbana and in Paris Fashion Week she walked for Elie Saab. Bieber also appeared in advertising for Prabal Gurung Sport. Later that year she featured in campaigns for Guess. In November 2016, Bieber was on the cover of the Australian edition of Harper’s Bazaar, and featured in a French Elle editorial.

In 2017, Bieber was featured on the cover of Spanish Harper’s Bazaar and the British edition of Elle. Bieber also appeared in the promotion video for the Fyre Festival. In September 2018, Bieber became a face of the Power of Good campaign for the Shiseido-owned make-up brand bareMinerals. And, then, Bieber became the face of Levi Jeans in 2019. In addition to her modelling career, Hailey has become a key figure in the world of social media, using platforms like Instagram to engage with millions of followers. Her presence has made her an influential figure, and she often collaborates with major brands in the fashion and beauty industries. Through her personal style and beauty choices, she has gained recognition for promoting a minimalist yet luxurious aesthetic, which has resonated with fans around the world.

Her brand “Rhode” represents a new chapter in Hailey’s career, marking her transition from model to entrepreneur. Launched in 2022 alongside co-founders Michael D. Ratner and Lauren Ratner, “Rhode” is a clean skincare brand focused on offering high-quality, effective products that cater to different skin types. The name “Rhode” was inspired by Hailey’s middle name, paying homage to her roots and the brand emphasises simplicity, transparency, and ethical practices, using minimal ingredients to create products that address the most common skin concerns.

Initially, Rhode offered three core products: the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment, each formulated to provide hydration and a dewy glow. Over time, Rhode expanded its product offerings to include facial cleansers, lotions, lip balms, blushes, and hybrid makeup products. The brand’s commitment to quality and simplicity resonated with consumers, leading to rapid growth. By the fiscal year ending March 31, 2025, Rhode reported $212 million in sales, underscoring its success in the competitive beauty market.

In May 2025, Rhode was acquired by e.l.f. Beauty in a deal valued at $1 billion. The acquisition included $600 million in cash, $200 million in e.l.f. stock, and an additional $200 million contingent on Rhode’s future performance. As part of the deal, Hailey Bieber retained her role as Chief Creative Officer and Head of Innovation, continuing to lead the brand’s creative direction and product development. Following the acquisition, Rhode began expanding its retail presence. In September 2025, the brand launched its products in Sephora stores across North America and the UK. This move marked Rhode’s transition from an online-only model to a broader retail distribution, aiming to reach a wider audience and enhance brand visibility.

Rhode has maintained a strong commitment to sustainability and ethical practices. All products are vegan, cruelty-free, and gluten-free, catering to a growing consumer demand for ethical beauty products. The brand’s focus on clean ingredients and transparent sourcing reflects its dedication to environmental responsibility and consumer trust. Beyond its product offerings, Rhode has been actively involved in community engagement and empowerment initiatives. Through the Rhode Futures Foundation, the brand supports various causes, including women’s health and economic empowerment. These initiatives align with Hailey Bieber’s vision of using the brand as a platform for positive social impact.

Through Rhode, Hailey has expanded her career and used her platform to promote the importance of self-love and mental well-being. She has been open about her struggles with anxiety and has used her personal experiences to inspire others, encouraging her audience to embrace their natural beauty. As the brand grows, it is clear that Rhode is not just about skincare—it’s about creating a movement focused on transparency, empowerment, and promoting a healthy lifestyle.

Personal life

Hailey and Justin Bieber briefly dated from December 2015 and confirmed in November 2018 that they were married. The Biebers held a second wedding ceremony in South Carolina on September 30, 2019. On May 9, 2024, it was announced that Hailey was pregnant with the couple’s first child. As of 2024, Bieber primarily resides with her husband in La Quinta, California, having previously lived in their lakefront property in Cambridge, Ontario in Canada.

References

  • HRBeauty LLC, d/b/a Rhode P.O. Box 5509 Beverly Hills, CA 90209

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