Harper’s Bazaar

Summary

Harper’s Bazaar is a globally renowned fashion magazine known for its blend of high fashion, culture, and art. With origins dating back to 1867, it has solidified its status as one of the most influential publications in the fashion industry, captivating audiences with its sophisticated editorial content and visionary photography. The magazine boasts international editions in numerous countries, making it a true global brand that resonates across cultures. Celebrated for showcasing the latest fashion trends, thought-provoking features, and exclusive interviews with leading designers and icons, Harper’s Bazaar continues to be a trusted source of inspiration for style enthusiasts and culture connoisseurs worldwide.

History

Founded in 1867 Harper’s Bazaar was one of the first publications dedicated to looking at the lives of women through the lens of fashion.

“A repository of fashion, pleasure, and instruction” is how Harper’s Bazar described itself on the cover of its inaugural issue, in 1867. The publication was founded by Harper and Brothers, a New York–based publishing firm run by siblings James, John, Joseph Wesley, and Fletcher Harper. The youngest of the Harpers, Fletcher, came up with the idea for Bazar after stumbling upon a copy of Berlin-based publication- Der Bazar. Like the Harpers’ journals, Der Bazar featured artwork and editorials across topics. But Der Bazar also covered fashion and illustrated its stories with elaborate woodcuts of the clothes that people were wearing in Paris, Vienna and London.

Fletcher soon discovered that Der Bazar had agreements with other publications to syndicate its illustrations—which it provided by sending electrotype duplicates of the original woodcuts—and he became interested in pursuing a similar arrangement. The Industrial Revolution had given rise to a new leisure class in the U.S., which was obsessed with all things European; and there was room, Fletcher reasoned, for a publication aimed at affluent women that operated as a kind of guide on how to live—and live well—in the modern world. Fletcher presented his brothers with his plan, and after a bit of convincing, Harper’s Bazar was born.

Fletcher’s first order of business was hiring an editor. he selected Mary Louise Booth who had been one of the first female reporters for The New York Times. Before joining Bazar, Booth had received a letter of praise from President Lincoln for her translation of French Count Agénor de Gasparin’s The Uprising of a Great People: The United States in 1861, an antislavery tract used to drum up support for abolition. She was also active in the women’s-rights and -suffrage movements, and was even said to have tried to get funding for her own women’s-rights publication.

The first issue of Bazar appeared on November 2, 1867. An unsigned editorial entitled “Our Bazar” sketched out the journal’s mission to become “a vast repository for all the rare and costly things of earth—silks, velvets, cashmeres, spices, perfumes, and glittering gems; in a word, whatever can comfort the heart and delight the eye.” But from the outset, it was clear that Bazar’s definition of fashion went far beyond clothes. Alongside brisk reports on style and well-mannered instructions on how to tie a bow and pin a bun, there were sharp pieces of fiction and poetry and musings on family, work, and social mores.

Writers such as Charles Dickens, George Eliot, Henry James, and later, Thomas Hardy, all contributed to Bazar. Emmeline Raymond, who founded the influential French fashion publication La Mode Illustrée, served as Bazar’s Paris correspondent, and wrote a column that offered glittery glimpses of French society and style. As the U.S. entered its Gilded Age, there was also a fascination in America with the predilections of the larger-than-life characters of Victorian England, which the novelist James Payn chronicled in his recurring “English Gossip” feature; while George William Curtis wrote about culture and domestic life in a column called “Manners Upon the Road” and Mary Elizabeth Wilson Sherwood explored etiquette and social grace.

One area that Fletcher Harper explicitly identified as beyond Bazar’s purview was politics. Bazar would be a window on the world, but pleasingly so, to appeal to a cross-section of people on different sides of the modern divide. That ethos, later characterized by Bazar editors as “the early doctrine of ‘always affirming, never denying,’?” might have appeared to clash with Booth’s more progressive leanings. Booth, though, seemed to understand her job.

She didn’t try to willfully affront Bazar’s readers, but she did endeavor to challenge them. To be truly fashionable, Bazar intimated, was to be immersed in the culture and ideas of the moment—to be forward-thinking. Bazar was one of the first mainstream publications to endorse the women’s suffrage effort. The right to vote, Bazar wrote in the June 12, 1869, issue, was built upon “the groundwork of truth and justice” and “the awakening of the public conscience,” and regularly ran articles on the importance of work and educational opportunities for women.

Some aspects of women’s lives in the mid-19th century were easier to reconcile with Booth’s more modern sensibility than others. The topic of homemaking was one with which Bazar seemed particularly conflicted. The role of lady of the house was exalted—and the more well-appointed the home, the better.

Still, Bazar bristled at the notion that being a housewife might descend into a kind of indentured servitude: A piece in the August 19, 1871, issue described those whose days were consumed solely with tending to husbands, children, and domestic affairs as trapped in an “absolute bondage,” which Bazar likened to being in a harem.

Social ambition, materialism, and obsessions with wealth and status were at once celebrated and satirized. In 1882, Bazar ran as a serial the anonymous society novel A Transplanted Rose, which was later credited to Mary Elizabeth Wilson Sherwood. It tells the story of a Midwestern girl named Rose Chadwick who comes to New York and, with her bullish aunt’s guidance, is transformed into a cultured woman.

Along the way, Rose wrestles with an array of moral quandaries but finds redemption in the arms of a British lord, whom she marries with a trousseau by the English-born Parisian couturier Charles Frederick Worth. “Clothes,” Rose says to a friend while reflecting on her journey, “have a great deal to do with one’s happiness.”

Bazar also displayed an early appreciation for the theater of fashion. A piece in the July 29, 1871, issue on Worth, who is credited with pioneering haute couture, described the scene at his atelier: “Around him were a bevy of women, some pretty, some ugly, listening to his observations with the rapt attention of the disciples of a sage. He called them up before him like schoolgirls, and after inspecting them, praised or blamed their dresses.

One, a pretty young girl, found favor in his eyes, and he told her that he must dream and meditate several days over her, in order to find the inspiration to make a gown worthy of her. ‘Why do you wear those ugly gloves?’ he said to another. ‘Never let me see you in gloves of that color again.’ She was a very grand lady, but she slipped off her gloves and put them in her pocket with a guilty look. … The empress, who dealt with him, sent to tell him that if he did not abate his prices she would leave him. ‘You can not,’ he replied; and, in fact, she could not, for she stood by him to the last.” To Harper’s Bazar, this was all fashion.

Mission Statement

Harper’s Bazaar’s mission is to be a beacon of fashion excellence, offering readers unparalleled access to the latest trends, timeless style, and insightful commentary on culture and the arts. The magazine is committed to delivering high-quality, thought-provoking content that blends the elegance of classic fashion with the daring of modern innovation. By showcasing influential voices, both established and emerging, Harper’s Bazaar seeks to inspire and empower its readers to embrace their unique sense of style and individuality.

The magazine aims to create a platform that champions diversity, inclusivity, and sustainability within the fashion industry. Through its print and digital presence, Harper’s Bazaar strives to engage a global audience, fostering a community that values creativity, authenticity, and social responsibility. Its mission extends beyond fashion, focusing on shaping cultural conversations and promoting a refined and conscious approach to living.

Vision

Harper’s Bazaar envisions itself as the voice of fashion, culture, and art that shapes and defines global trends. With a commitment to quality journalism, the magazine aspires to be the most trusted source for haute couture and meaningful insights into the worlds of luxury, lifestyle, and culture. Harper’s Bazaar aims to elevate its editorial content by combining timeless fashion with contemporary themes, ensuring that each issue serves as an inspiring work of art that inspires and informs.

In pursuit of its vision, Harper’s Bazaar embraces the power of digital transformation to engage audiences across various platforms, maintaining its iconic status in an evolving media landscape. This includes leveraging multimedia, interactive content, and immersive experiences that cater to the modern reader’s appetite for dynamic and visually rich content. By fostering collaborations with visionary designers, artists, and thought leaders, the magazine aims to create an ecosystem where tradition and avant-garde ideas seamlessly coalesce, offering a unique blend of past and future that resonates across generations.

At its core, Harper’s Bazaar seeks to champion diversity, inclusion, and the celebration of global fashion. The magazine envisions itself as a bridge connecting different cultures, voices, and narratives, promoting stories that inspire change and reflect the varied backgrounds of its readership. By advocating for sustainable fashion and showcasing emerging talents alongside renowned icons, Harper’s Bazaar not only highlights fashion as an art form but also encourages conscious consumption and innovative thinking that support a more equitable and environmentally mindful world.

Products and Services

Harper’s Bazaar offers a range of products and services designed to engage fashion enthusiasts and culture connoisseurs. The magazine’s flagship product is its monthly publication, available in both print and digital formats, featuring exclusive interviews, high-fashion editorials, beauty insights, and cultural commentary. Each issue showcases curated content from top photographers, writers, and stylists, providing readers with an immersive experience that reflects the latest in luxury fashion and lifestyle trends.

In addition to the publication, Harper’s Bazaar extends its brand through various services, including fashion events, branded partnerships, and digital content platforms. The magazine’s website and social media channels offer daily updates, interactive features, and multimedia content such as videos and behind-the-scenes glimpses, allowing for a dynamic and engaging experience. Harper’s Bazaar also collaborates with top designers and influencers to host exclusive events, runway shows, and masterclasses that bring the world of fashion directly to its audience.

Leadership Team

Recognition and Awards

Harper’s Bazaar is globally recognized as a prestigious and influential fashion magazine, celebrated for its sophisticated approach to style and culture. With a history dating back to 1867, the magazine has become synonymous with luxury and elegance, consistently setting the standard in the fashion publishing industry. Its widespread acclaim stems from its commitment to high-quality journalism, striking visuals, and a unique blend of timeless and avant-garde fashion that appeals to discerning audiences around the world.

The magazine’s influence extends beyond its pages, with international editions published in numerous countries, making it a truly global brand. Harper’s Bazaar is often lauded for its ability to spotlight leading designers, fashion icons, and emerging talents, maintaining a presence at the forefront of major fashion events such as Fashion Weeks in New York, Paris, Milan, and London. This extensive reach and authoritative voice have secured Harper’s Bazaar’s position as a trusted source of inspiration and style across continents.

References

• Official website Harpers Bazaar
• Harper’s Bazaar Appoints First Woman of Color as Top Editor NY Times
• Facebook page of Harpers Bazaar Facebook
• Twitter page of Harpers Bazaar Twitter
• Instagram page of Harpers Bazaar Instagram
• Hearst magazine’s Harpers Bazaar returning to Australia Hearst
• Harpers Bazaar Singapore Harpers Bazaar
• Youtube page of Harpers Bazaar Youtube
• LinkedIn page of Harpers Bazaar LinkedIn
• The Life of Nonita Kalra, Editor of Harper’s Bazaar India The Manor
• Mission Statement Harpers Bazaar
• Advertising Solutions Harpers Bazaar
• Harper’s Bazaar is one of the oldest American fashion magazines Vintage News
• Pintrest page of Harpers Bazaar Pintrest
• Harper’s Bazaar, premier magazine de mode University of Chicago
• Wikipedia page of Harpers Bazaar Wikipedia
• Harper’s BAZAAR Arabia Announces Olivia Phillips As Editor In Chief Harpers Bazaar