Kenzo

Summary

Founded in Paris in 1970 by Japanese designer Kenzo Takada, LVMH-owned Kenzo is a luxury fashion house celebrated for its bold designs that blend Eastern and Western aesthetics. Known for its eclectic prints, vibrant colors, and innovative approach to fashion, Kenzo captures a youthful and dynamic spirit. The brand’s iconic tiger motif and floral patterns symbolize its commitment to nature and cultural diversity. Expanding beyond clothing to include fragrances and accessories, Kenzo continues to push creative boundaries, embodying a sense of adventure and global connectivity that resonates with modern audiences.

History

Kenzo Takada initially struggled to earn a living in Paris, selling sketches of his designs to fashion houses and working with Pisanti textile group as a stylist. he opened his own boutique in 1970 where inspired by painter Henri Rousseau.. he painted the interiors with a jungle floral aesthetic and named his brand: Jungle Jap.

Kenzo designed collections unlike anything Paris had seen. He- along with Issey Miyake and Hanae Mori- was part of the first wave of Japanese designers in the Seventies to get a foothold in the rarefied world of Paris fashion. His early designs- with its combination of bold print and Japanese silhouettes- were revolutionary. In June 1970 Elle featured one of the designs on its cover. It was a hit! The following year he showcased in New York and Tokyo.. and some of the designs appeared in Vogue where his smock tent dresses, oversized dungarees, enlarged armholes and unique store design were slated as the next big thing in Paris.

“It was only in 1970, when I started my brand and I had to really find an identity and make something new, that I realised I had to go back to my roots” Takada told W magazine in 2017. “So I started mixing Japanese influences with European culture… And then I quickly became influenced by other cultures and mixed in elements from around the world. That was very fresh to the market at the time—it was a whole new way of doing things.”

Kenzo landed himself in controversy when Japanese American Citizens League issued a summons to him on his first visit to the United States in 1971, challenging him to remove the word “Jap” from the fashion brand and he renamed it Kenzo. In 1976 Kenzo flagship opened in Place des Victoires and then the brand diversified into fragrance and skincare.

In 1993 LVMH acquired Kenzo for reported $80 million and sales hit $144 million, per United Press International. In October 1999 Kenzo Takada resigned as creative director and was eventually replaced by Antonio Marras. In July 2011 Marras was succeeded by Asian-American artistic directors Humberto Leon and Carol Lim. “Kenzo- as a brand- has such a rich and fascinating history, it can be hard to determine what exactly we have changed” Leon told Vogue. “With our new collections we hope that we have injected the brand with a youthful spirit and a sense of fun and cheekiness. But we also want to respect and preserve the traditions of the Kenzo house such as the importance of prints and the sense of worldliness and travel that has been intrinsic to every collection in the history of Kenzo.”

By 2011 Kenzo barely broke even with annual sales estimated at 150 million euros. In 2017 the luxury brand built its accessories and footwear business to near thirty percent of revenues. On June 25, 2020 Kenzo unveiled its first American flagship in SoHo, Manhattan. Sadly Takada died at 81 after battling Covid-19-related complications. In his lifetime, he was awarded with Chevalier de l’Ordre des Arts et des Lettres in 1984 and was made a Knight of the Legion of Honour in 2016.

In September 2021 Kenzo named Nigo as the new Artistic Director and his showings continue to be critically acclaimed. Kenzo Spring 2024 RTW was described by Vogue as “One thing that has captured Nigo’s interest of late is… the Japanese pop music movement… recently regained mainstream global popularity. This tension between the authentically Japanese and its Western reinterpretations is something that Nigo deftly navigates in his work. This was put on display in this collection as he revisited the clothes from the time when he first experienced the music in the context of a now global brand…” Today the iconic fashion house has 122 stores around the world.

Vision

Kenzo Takada envisioned luxury fashion created for real life with va bit of playful urbanity. Through Artistic Director Nigo’s instinct for contemporary design a new vision is seen taking shape at Kenzo: “real-to-wear”: a wardrobe entrenched in an authentic realistic approach to fashion. This new direction embraces a wardrobe that is deeply rooted in authenticity, ensuring that Kenzo remains relevant.

Kenzo’s vision, as shaped by both Takada and Nigo, is about more than just clothing—it’s about creating a lifestyle that resonates with a diverse audience. By rejecting rigid fashion labels and focusing on authentic, wearable designs, Kenzo continues to challenge the status quo. The luxury menswear brand’s commitment to combining luxury with everyday practicality, while maintaining a sense of playful urbanity, ensures that it remains at the forefront of contemporary fashion.

Mission Statement

From the very beginning, flowers dominate Kenzo’s collections. It symbolise the brand values and mission: openness, youthfulness, joy and optimism. Kenzo is committed to protecting and planting them. Yes, luxury menswear brand Kenzo’s mission extends beyond fashion, embracing a responsibility towards the environment and the preservation of natural beauty. It is dedicated to protecting and nurturing the planet.

This environmental ethos is reflected in Kenzo’s approach to sustainable fashion, where the luxury menswear brand prioritises eco-friendly practices in its production processes, from sourcing materials to reducing waste. By integrating the symbolism of flowers into its collections, Kenzo continually reminds us of the beauty in diversity and the importance of nurturing our environment. The brand’s commitment to these values is evident not only in its designs but also in its actions, making Kenzo a leader in the fashion industry that champions both creativity and sustainability.

Products and Services

Kenzo effortlessly combines high fashion with everyday practicality. The luxury menswear brand is renowned for its bold and innovative designs that incorporate vibrant patterns, eclectic prints, and cultural influences from around the world. Kenzo’s menswear collections include everything from tailored suits and outerwear to casual wear and fashion accessories, each piece reflecting the brand’s commitment to quality, craftsmanship, and unique style. The garments are designed not only to make a statement but also to provide comfort and versatility, catering to the modern man who values both fashion and functionality.

In addition to its extensive menswear line, Kenzo also offers a curated selection of accessories that complement its collections. These include footwear, bags, scarves, and other essentials that enhance the overall look and feel of the Kenzo aesthetic. Each accessory is crafted with the same attention to detail and creative flair that define the luxury brand’s apparel.

Kenzo also provides services that enhance the customer experience. This includes personalized styling advice, both in-store and online, where fashion experts assist clients in selecting the perfect pieces to suit their individual style and needs. Kenzo’s commitment to customer service extends to offering bespoke tailoring options, ensuring that every garment fits perfectly and meets the highest standards of luxury. Additionally, the brand frequently engages with its audience through exclusive events, collaborations, and limited-edition releases, creating a dynamic and interactive relationship with its customers that goes beyond the traditional retail experience.

Key Team

Sylvain Blanc (CEO)
Nigo (Artistic Director)

Awards and Recognition

Kenzo has earned worldwide acclaim for its distinctive blend of cultures and daring creativity, making it a standout in the fashion industry. Its bold use of colors, innovative patterns, and iconic motifs, such as the tiger emblem, have become instantly recognizable symbols of youthful energy and modernity. The brand’s ability to merge Japanese craftsmanship with Parisian chic has won it a loyal following among fashion enthusiasts and celebrities alike. Kenzo’s fragrances, including the celebrated Kenzo Flower, have further solidified its status as a global luxury powerhouse. Continuously evolving while staying true to its roots, Kenzo remains a trailblazer in fashion and a symbol of boundary-breaking artistry. In his lifetime, Kenzo Takada was awarded with Chevalier de l’Ordre des Arts et des Lettres in 1984 and was made a Knight of the Legion of Honour in 2016.

References

• Official website Kenzo
• How Kenzo’s Tiger Sweater Sold Out in Two Days Stylecaster
• The Marras Touch Vogue
• Kenzo The New York Times
• Kenzo gets a new design team amid rumours Antonio Marras is headed for Dior The Telegraph
• LinkedIn page of Kenzo LinkedIn
• Kenzo store aims to build US Presence WWD
• Youtube channel of Kenzo Youtube
• LVMH buys Kenzo UPI
• Snapshot of Kenzo LVMH
• Britney Spears On Her Kenzo Campaign Vogue
• Twitter page of Kenzo Twitter
• Takada dies after Covid-19 battle
• Instagram page of Kenzo Instagram
• Humberto Leon and Carol Lim’s Dual Dynasty W
• Kenzo X H&M Ikon Magazine
• Wiki page of Kenzo Wikipedia
• Kenzo Premieres Their Latest Campaign Film: The Realest Real Vogue
• LVMH names new head of Kenzo Reuters
• On to Kenzo The New York Times