Leret Leret

Summary

Leret Leret is a luxury fashion brand that designs and creates high-quality cashmere sweaters. Founded by siblings Andrea and Edouard Leret, who wanted to create a timeless wardrobe staple, each sweater is designed in New York and handcrafted in Mongolia using the finest cashmere sourced from the region. The region experiences extreme temperature changes throughout the year, leading to the growth of a soft undercoat on Hircus goats. These goats have a rare and superior fiber quality, which is carefully hand-combed by skilled herders during the spring. Leret Leret supports this traditional technique by ethically manufacturing each sweater in Mongolia, ensuring exceptional craftsmanship and the use of the most precious cashmere.

History

Leret Leret is a luxury fashion label founded in 2019 by siblings Andrea and Edouard Leret. Born in Paris and raised in Venezuela the young siblings adored the cashmere garments in their parents’ closets but what really inspired them was the potential of knitting graphics into the cashmere. In no time Edouard and Andrea established connections with manufacturers in Mongolia and launched the fashion brand.

“Growing up, we always wore our parents’ cashmere” the siblings told V Magazine. “We loved it but most cashmere sweaters have a tight fit and are plain in color. We saw potential in creating a modern relax fit for all and when graphics came into the equation, LL was born. This is our homage to the classic cashmere crewneck.”

Perceiving Mongolia as the cashmere epicenter of the world the duo consciously made an effort to support the entire chainfrom nomadic herders to the finished product. The process is quite interesting. In order to survive the harsh weather, Hircus goats grow a soft undercoat of fins fibers hidden under a rough coat of hair. During the mild spring, herders use the combing technique to shear the undercoat by hand. Leret Leret supports this centuries old tradition by designing in New York but manufacturing in Mongolia right from the herder to the finished product.

The luxury label is popular for its limited-edition classic crew necks and the way the brothers have updated the traditional silhouette with a relaxed fit, fluid cut and a season-less layering potential. Drawing from their fashion backgrounds the siblings recognized the opportunity to update the traditional cashmere crewneck with art-driven graphics in collaboration with artists.

The sustainable fashion brand sources its high quality yarn in Mongolia. Throughout the year the region endures abrupt temperature changes and in order to survive, the Hircus goats, known for their rare high quality fiber, grow a soft duvet of fine soft fibers under a rougher coat of hair. During spring, generations of herders use the combing technique to gently shear the undercoat by hand. Leret Leret proudly supports this century old tradition by ethically manufacturing each piece locally in Mongolia, with the most precious cashmere and astute craftsmanship. Sustainability is the foundation of the fashion brand – no zippers, no buttons, just high quality cashmere. The siblings make a limited number of each design and the packaging is made with recycled cotton.

The siblings work remotely: Andrea in Mexico City and Edouard between Paris developing the fashion brand and New York City, where a consultant helped launch it in the Big Apple. Releasing limited-edition sweaters on a rotating basis, Leret Leret has transcended the wardrobe staple with the its inclusive fluid silhouette and current design.

“Our aim is to constantly work with different artists in all mediums and grow a community around the brand. Otherwise, we would just be making sweaters. As for collaborating on designs, we always want to work directly with an individual, and not a brand, because we want the design to be as personal to the artist as our designs are to us,” the siblings told Hypebae.

The luxury sustainable fashion label supports The LoveLand Foundation by donating twenty five per cent of sales to assist in providing financial assistance to Therapy Fund for black women and girls seeking mental health support. For Mental Health Awareness Month, the brand launched a collection of cashmere crew necks that has graphics such as blue hands hugging to the sides of the waist of the wearer alongside with a blue heart on the chest of the crew neck. The blue colour used through out the collection is in support of Mental Health Awareness Month.

Mission Statement

Leret Leret’s mission is to redefine the concept of luxury fashion through a focus on the timeless appeal and sustainability of the cashmere sweater. By elevating this modest garment, the brand explores the narratives of durability, quality, and simplicity that transcend trends and time. Each piece is crafted with meticulous attention to detail and an emphasis on ethical production practices, celebrating the enduring nature of cashmere.

Leret Leret’s commitment to sustainability is reflected in their use of high-quality, responsibly sourced cashmere, ensuring that each sweater is not only exquisitely soft and comfortable but also made to last, reducing the need for frequent replacements. This approach challenges the fast fashion model by advocating for a more thoughtful, long-term perspective on fashion consumption.

Beyond the physical attributes of their garments, Leret Leret seeks to create a deeper connection between the wearer and the clothing. The fashion brand’s focus on the enduring qualities of the cashmere sweater serves as a metaphor for resilience and understated elegance, emphasizing that true luxury lies in timelessness and authenticity. By fostering an appreciation for pieces that are versatile and seasonless, Leret Leret encourages consumers to build a wardrobe around essentials that hold meaning and value, rather than fleeting trends.

This mission to promote sustainable fashion through storytelling and craftsmanship highlights the luxury fashion brand’s dedication to both environmental responsibility and the creation of garments that are cherished for years to come.

Vision

Fashion label Leret Leret’s vision is to redefine luxury fashion by offering modern relaxed-fit cashmere sweaters that celebrate art-driven design collaborations. By doing this they create timeless wardrobe staples that reflect the siblings’ homage to the classic cashmere crewneck. With a commitment to sustainability, Leret Leret ethically sources the rarest highest quality cashmere yarn from Mongolia and support the local herders to preserve the century-old tradition of combing the soft undercoat of the animal by hand. By focusing on impeccable craftsmanship and eschewing unnecessary adornments, the brand’s foundation lies in sustainability, offering customers pure high-quality cashmere garments that transcend trends.

Key Team

Brothers Andrea and Edouard Leret are the force behind the eco-conscious luxury brand.

Products and Services

Leret Leret specializes in crafting luxurious pure cashmere sweaters that embody the principles of sustainability and ethical production. Each sweater is meticulously made using the finest quality cashmere sourced from Mongolia, renowned for its soft and durable fibers.

The fashion brand’s commitment to sustainability is evident in its careful selection of materials and transparent production processes, ensuring that every step—from the harvesting of cashmere fibers to the finished garment—is conducted with respect for both the environment and the communities involved. The result is a collection of timeless, high-quality sweaters that not only provide exceptional comfort and style but also reflect a responsible approach to luxury fashion.

Leret Leret’s designs are minimalist yet sophisticated, emphasizing clean lines and elegant simplicity that allows the natural beauty of the cashmere to take center stage. In addition to its focus on creating sustainable fashion, Leret Leret is dedicated to supporting social causes through its partnership with The LoveLand Foundation. The brand donates twenty-five percent of its sales to the foundation’s Therapy Fund, which provides financial assistance to Black women and girls seeking mental health support. This initiative reflects Leret Leret’s broader commitment to fostering well-being and equity beyond the realm of fashion, using its platform to make a meaningful impact in the lives of those in need.

By integrating philanthropy into its business model, Leret Leret not only elevates the standard for luxury fashion but also demonstrates that true luxury can be aligned with compassion and social responsibility. This unique approach to products and services sets Leret Leret apart as a brand that values both exceptional craftsmanship and the betterment of society.

Awards and recognition

Leret Leret has recieved recognition among consumers for its distinctive approach to luxury fashion. The sustainable fashion brand combines art-driven design collaborations and a relaxed modern fit to create timeless and versatile cashmere sweaters that are popular with a wide audience. By prioritizing sustainability, ethical manufacturing, and limited-edition releases, Leret Leret has cultivated a dedicated community of fashion enthusiasts who appreciate the brand’s commitment to quality craftsmanship and its ability to weave stories into each piece of clothing.

References

• Official website Leret Leret
• The 12 Best Men’s cashmere Sweaters NY Mag
• Top 10 cashmere brands Vogue
• https://vmagazine.com/article/in-conversation-with-leret-leret/ V Magazine
• Facebook account of Leret Leret Facebook
• French-American Leret Leret is the Celebrity Favourite Cashmere Brand to Watch L’Official
• Sustainable sweater brands Coveteur
• A list of Leret Leret collaborators Leret Leret
• Twitter account of Leret Leret Twitter
• Leret Leret Partners God’s Love We Deliver WWD
• Fathers Day Gift Guide Elle
• The? 14? best cashmere sweaters for women’s cold-weather wardrobes The Insider
• Robb Report profiles Leret Leret Robb Report
• Youtube channel of Leret Leret Youtube
• Best Men’s and Women’s Cashmere Sweaters The New York Times
• Why Sibling Founders Of Leret Leret Are Choosing To Only Make Cashmere Sweaters Forbes
• Instagram account of Leret Leret Instagram
• The Cashmere Muse Leret Leret
• LinkedIn account of Leret Leret LinkedIn
• Andy Cohen, Yolanda Hadid and more get cozy in Leret Leret Page Six