Leset

Summary

Leset is a contemporary fashion brand known for its minimalist, elevated essentials that combine comfort with sophistication. Founded in the United States, the brand has gained recognition for its high-quality lounge and ready-to-wear. Leset’s collections focus on versatile, well-tailored garments crafted from premium fabrics, making them ideal for both casual and professional settings. With a commitment to sustainability and ethical production, the brand has cultivated a loyal following among fashion enthusiasts, celebrities, and industry insiders alike.

History

Founded in late 2019 by Lili Chemla, Leset is a play on the French term for “The Set.” Designed with a modular approach, the brand retails mix and match sets, elevated basics, and seasonal hero pieces. Every piece proposes a fresh, day-to-night versatility while embodying a signature elegance, ease, and comfort.

Leset is distinctly organised by fabric set, so that wardrobe building is simple, intuitive, and cohesive. Drawing inspiration from timeless silhouettes and contemporary aesthetics, the brand quickly gained traction for its luxurious yet accessible approach to wardrobe essentials. Throughout the year, an interchanging group of 10-12 seasonal fabric sets rotate around a core capsule of classics (i.e. The Rio compact ponte, The Zoe cashmere wool blend knit, etc).

Leset’s rise in popularity was further amplified by high-profile collaborations with leading designers and fashion influencers. One of its most notable partnerships was with celebrity stylist Karla Welch, who helped introduce the brand to a broader audience by styling A-list clients in Leset’s signature pieces. In addition to collaborations, the brand has launched several acclaimed collections, including the “Classic Rib” series, which became a best-seller for its flattering fit and timeless appeal. The brand also expanded its product line to include soft tailoring and knitwear, broadening its reach beyond loungewear.

Leset has been featured in major fashion events and industry showcases, earning recognition for its impeccable craftsmanship and modern aesthetic. The brand’s runway presentations at prominent fashion weeks have solidified its reputation as a key player in the contemporary fashion landscape. As the brand continued to grow, it attracted interest from investors and fashion conglomerates. In a strategic move to expand its global footprint, Leset secured funding from major investors, allowing it to scale production, enhance distribution, and enter international markets.

Despite its rapid expansion, Leset remains committed to its founding principles—delivering high-quality, sustainable fashion while maintaining the integrity of its designs. The brand continues to evolve, adapting to changing consumer preferences while staying true to its minimalist yet refined aesthetic. Leset is made in Los Angeles, CA and can be found on Net-A-Porter, Moda Operandi, Neiman Marcus, Shopbop, SSENSE, Saks Fifth Avenue, and many more specialty retailers.

Vision

Leset’s founder Lili Chemla envisioned a fashion brand that would bridge the gap between luxury and everyday wear, creating pieces that empower individuals to dress effortlessly while maintaining a polished appearance. At the heart of Leset’s vision is a commitment to quality and sustainability. The brand prioritises responsibly sourced materials, ethical production practices, and a slow-fashion approach to ensure longevity in every garment. This philosophy aligns with the growing demand for mindful consumption in the fashion industry. Additionally, Leset seeks to redefine modern wardrobe staples by focusing on inclusivity and versatility.

Mission Statement

Leset’s mission is to provide timeless, high-quality fashion that enhances everyday life through impeccable design, craftsmanship and sustainable practices. The brand aims to create effortlessly stylish clothing that empowers individuals to express themselves with confidence. By combining comfort and sophistication, Leset seeks to revolutionise the way people approach daily dressing.

The brand’s thoughtfully curated collections encourage simplicity without sacrificing style, ensuring that each piece becomes a staple in the modern wardrobe. Sustainability is at the core of Leset’s mission. From responsibly sourced fabrics to ethical production processes, the brand is dedicated to reducing its environmental impact while delivering premium-quality garments. Leset continuously explores innovative approaches to sustainability, reinforcing its commitment to conscious fashion.

Executive Board

Lili Chemla – Founder and Creative Director

Products and Services

Leset specialises in high-quality wardrobe essentials that merge comfort with sophistication. Its product line includes elevated loungewear, tailored separates, knitwear, and layering pieces designed to suit various occasions. One of the brand’s standouts is its signature matching sets, which have gained popularity for their timeless appeal. These sets, available in soft ribbed fabrics, cotton blends, and jersey, embody Leset’s minimalist yet refined aesthetic. Beyond apparel, Leset has expanded into accessories and limited-edition capsule collections, often created in partnership with fashion influencers and designers.

Awards and Recognition

Leset has received critical acclaim from fashion editors, stylists, and industry professionals. The brand has been featured in major publications such as Vogue, Harper’s Bazaar, and Elle, earning praise for its sophisticated take on modern wardrobe essentials.leset is also recognised for its commitment to sustainability, receiving nominations for ethical fashion awards. Its efforts in promoting responsible production and mindful consumption have positioned it as a leading voice in the sustainable fashion movement. Additionally, Leset’s designs have been embraced by celebrities and influencers, further cementing its status as a sought-after contemporary brand. The brand’s presence on red carpets, social media, and fashion weeks has contributed to its growing prestige within the industry.