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Lululemon Athletica

Lululemon is globally recognised as a leader in athletic apparel

Metrics

Leadership

Sustainability

CSR & Impact

Talent/People/Culture

Innovation

Digital Transformation

Economic Priorities

  • Retail
  • LULU
  • 1818 Cornwall Ave, Vancouver, BC V6J 1C7
  • Meghan Frank (Chief Financial Officer) Celeste Burgoyne (President of Americas and Global Guest Innovation)
  • Athletic Wear
  • Athletic apparel brand that creates yoga-inspired clothing and accessories.
  • Chip Wilson
  • 10,000+
  • 1998

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Summary

Lululemon athletica is a healthy lifestyle inspired athletic apparel company for yoga, running, training and most other active pursuits.. creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, Lululemon works with yogis and athletes in local communities for continuous research and product feedback.

History

Founded in 1998 by Chip Wilson in Vancouver, British Columbia Lululemon’s initial public offering in July 2007 raised reportedly $327.6 million. Christine Day- former co-president of Starbucks- became CEO in 2008. In 2013 the company made its third successive listing on Fortune’s Fastest-Growing Companies. That year Chip Wilson announced his resignation as Chairman and revealed that Laurent Potdevin would be CEO.

In 2012 Lululemon filed a lawsuit against Calvin Klein and G-III Apparel Group for infringement of its design patents for yoga pants. The case was settled out of court. In 2014 Lululemon opened its first store in Europe: a flagship in Covent Garden, London. The following year Wilson announced he was resigning from the board and would be replaced by Michael Casey. In 2018 CEO Laurent Potdevin resigned due to misconduct.

The following year Lululemon announced an investment in Mirror: a fitness startup that sells an interactive mirror with a camera and speakers for home workouts. The companies planned to create content for the device beginning with meditation classes. In June 2020 Lululemon announced a $500 million deal to purchase Mirror inspired by an increasing trend of people focusing on virtual workouts at home instead of a gym- due to the pandemic.

Vision

Lululemon’s vision is rooted in the aspiration to inspire and enable people to lead healthy, active, and balanced lives through innovative athletic apparel and holistic wellness experiences. Founded in 1998 by Chip Wilson, the company quickly established itself as a leader in the athleisure market by focusing on high-quality, functional, and stylish activewear. Lululemon’s growth has been driven by its commitment to product innovation and community engagement, which are central to its brand philosophy. From its humble beginnings in Vancouver, British Columbia, to its successful initial public offering in 2007 that raised $327.6 million, Lululemon has consistently pursued excellence in both product development and customer experience, shaping the way people perceive and engage with athletic wear.

Beyond apparel, Lululemon has expanded its vision to encompass a broader range of wellness experiences. Under the leadership of CEOs like Christine Day and Laurent Potdevin, the company has ventured into new markets and diversified its offerings. For instance, the investment in Mirror, a fitness technology startup, marked a significant step towards integrating digital fitness and wellness content with Lululemon’s core product lines. This strategic move reflects the company’s vision to be more than just an apparel brand but a holistic wellness partner for its customers.

Lululemon’s vision continues to evolve as it explores new avenues to inspire well-being and connection. By expanding its global footprint with flagship stores in key markets like London and leveraging digital platforms to offer interactive fitness experiences, Lululemon aims to build a community that transcends traditional retail. The company’s commitment to fostering a supportive and inclusive environment, both online and offline, aligns with its goal to empower individuals to live their best lives. This vision not only drives Lululemon’s business strategy but also shapes its role as a leader in the intersection of fitness, fashion, and technology, redefining what it means to be a modern, purpose-driven brand.

Mission Statement 

Lululemon’s mission is to be an innovative and experimental brand that inspires a global community of individuals to embrace and celebrate a lifestyle centered around fitness, personal growth, and meaningful connections. The company is committed to creating products and experiences that encourage people to live what they call “the sweat life”—a philosophy that goes beyond physical activity to encompass a holistic approach to well-being.

The brand aims to cultivate a sense of belonging and support among its community members by offering more than just high-quality athletic apparel. Through in-store events, workshops, and digital content, Lululemon encourages its customers to engage in activities that promote physical, mental, and emotional growth. This experiential approach allows the brand to connect with individuals on a deeper level, fostering a community that is united by shared values and a collective commitment to living healthier, more balanced lives.

In essence, Lululemon’s mission is to be a catalyst for transformation—both personal and communal—by providing the tools and experiences that help people become the best versions of themselves. Whether through a challenging workout, a meditation session, or a supportive community event, Lululemon strives to empower individuals to push their limits, embrace new challenges, and build connections that inspire lasting change. This mission reflects the brand’s dedication to creating a positive impact on the lives of its customers, helping them to sweat, grow, and connect in every aspect of their lives.

Awards and Recognition

Lululemon is globally recognised as a leader in athletic apparel, known for revolutionising the activewear industry with its high-quality, stylish, and performance-driven products. Founded in 1998 in Vancouver, Canada, the brand gained prominence for its innovative yoga pants, which combined functionality with fashion, setting a new standard in athleisure. Lululemon is celebrated for its commitment to innovation, community engagement, and fostering a culture of wellness and mindfulness. With a loyal customer base and a reputation for excellence, the brand has expanded its offerings to include a wide range of apparel and accessories for men and women, solidifying its position as a premier name in fitness and lifestyle wear.

Products and Services

Lululemon retails athletic wear including tops, yoga pants – a product that the company invented- shorts, leggings, sweaters, jackets and undergarments as well as accessories, bags, yoga mats, water bottles and personal care products such as deodorant and dry shampoo. Lululemon trademarked its original fabric, Luon, which included a higher-than-average amount of nylon microfiber in 2005. Since then the company has produced several different fabrics including compression and moisture-wicking designs. In 2019 the company launched a luxury streetwear brand called Lab in a few of its stores.

Leadership Team

  • Meghan Frank (Chief Financial Officer)
  • Celeste Burgoyne (President of Americas and Global Guest Innovation)
  • Michelle Choe (Chief Product Officer)
  • Andre Maestrini (Executive VP of International)
  • Julie Averill (CTO)
  • Howard Brett Tubin (VP of Investor Relations)
  • Shannon Higginson (Sr. VP, General Counsel and Chief Compliance Officer)
  • Allison Reid (VP of Corp. Communications)
  • Susan Gelinas (Sr. VP of People and Culture)

References